David Beasley, Co-Founder/Vice President
David optimizes and integrates cutting-edge marketing technologies to drive customer acquisition, engagement, and retention for diverse clients. He enables brands to deliver personalized, seamless, data-driven customer experiences across multiple touchpoints by leveraging marketing automation platforms, CRM tools, and data analytics.
Key Responsibilities:
Platform Integration & Optimization: Lead the integration of various marketing technologies (CRM, CMS, email marketing platforms, and analytics tools) to
streamline campaign execution, reporting, and performance measurement.
Marketing Automation: Design and implement automated workflows and lead nurturing programs that increase conversion rates and customer lifetime value
using platforms like HubSpot, Salesforce Marketing Cloud, or Adobe Marketo Engage.
Data Analysis & Reporting: Leverage data analytics to track, report, and optimize marketing performance and create custom dashboards to deliver actionable insights that inform strategic decisions.
Campaign Management: Develop and execute multi-channel marketing campaigns, focusing on email, social media, and the web, ensuring seamless customer journeys through automation and personalization strategies.
Cross-functional collaboration: Work closely with sales, content, and creative teams to ensure consistent messaging and effective use of marketing technology across all platforms.
Continuous Improvement: Stay up-to-date with the latest Martech trends and technologies, continuously experimenting with new tools and techniques to drive better client outcomes.
Achievements:
Successfully implemented marketing automation solutions that resulted in significant increase in lead conversion rates for major brands including Safeway.com, Opentable, Google, and Education.com.
Integrated CRM systems with email marketing tools, reducing manual processes and improving customer data segmentation, leading to more targeted and personalized marketing campaigns.
Delivered insights from advanced data analysis that resulted in an increase in ROI for digital campaigns.
Passionate about the intersection of technology and marketing, David is committed to leveraging Martech solutions to help brands optimize their customer acquisition strategies, drive growth, and stay ahead in an ever-evolving digital landscape.