Google Ad Extensions are offered in AdWords as a set of extensions intended to make your advertising more effective by refining reach and targeting. Google ad extensions also allow extra information about your business to display with your Google...

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By Elizabeth Beasley, Account Manager, Beasley Direct Marketing, Inc. Facebook is one of the largest social media sites with more than 936 million daily users worldwide. With such a large user base, Facebook marketing strategies are a great avenue for marketers...

The Importance of Segmentation & Targeting. Traditional public relations uses the media gatekeepers to get the message through to the audience. That means that you must segment your audience, determine which media best targets your audience, and craft the...