Andy Hoover

Andy Hoover, Digital Marketing Manager

Andy helps clients grow their online presence through Google Ads, SEO, and LinkedIn Advertising. He partners with clients to create data-driven strategies that increase visibility, drive quality traffic, and generate leads.

Key Responsibilities:

Google Ads: Create and manage high-performing campaigns across Search, Display, YouTube, RSA, and Performance Max, optimizing keyword bidding, audience targeting, ad creatives, and landing pages to maximize conversions. Continuously A/B test ad variations, refine audience segments and adjust bidding strategies to drive higher CTRs and lower cost-per-acquisition (CPA).

SEO: Specializing in technical SEO, Andy ensures websites are correctly indexed and optimized for speed, mobile-friendliness, and core web vitals. He also enhances on-page SEO by optimizing meta titles, descriptions, headers, and internal links while leveraging content SEO strategies to improve keyword rankings and organic traffic growth.

LinkedIn Advertising: Design and execute lead generation and brand awareness campaigns to engage targeted B2B audiences. Fine-tune audience segmentation based on job titles, industries, and firmographics to improve ad relevance and campaign ROI.

Data Analysis: Andy continuously analyzes traffic patterns, attribution models, and user behavior to refine digital strategies that maximize return on ad spend (ROAS) and drive scalable business growth.

Achievements:

SEO Success: Increased organic search visibility by 85.06% and boosted organic search traffic by 40.47% for clients through keyword optimization and technical SEO improvements.

Google Ads (PPC) Success: Reduced cost-per-conversion by 84.25% and improved click-through rates by 532% to 1,468% through campaign restructuring and ad optimizations.

LinkedIn Advertising Success: Increased ad impressions by 25.98% and outperformed engagement projections by 194.3% using A/B testing and audience targeting refinements.

Andy is passionate about staying ahead of digital trends, testing new tactics, and optimizing every aspect of a campaign to maximize success. Whether improving ad performance, increasing organic search rankings, or fine-tuning audience targeting, he thrives on helping businesses achieve their marketing goals.