Savvion Uses Beasley Direct to Expand Their Pay Per Click Lead Flow
Project Details
Project Description
Savvion is a business process management (BPM) software start-up and was looking to grow the number of leads that were coming into their website for new business. Beasley had done prior work to optimize the website to appear high in the organic search results, but a higher lead volume was need to meet their corporate goals. Savvion wanted not just a high volume of leads but also wanted high quality leads that would be of use for a resource constrained sales team.
Building off the prior work performed, Beasley was able to significantly increase their weekly lead volume of high quality Pay-Per-Click PPC leads. Beasley maintained a positive return on investment over the course of the campaign as the leads turned into long term business.
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