EMC

Turning trade show visitors into leads at EMC Documentum

How do you get email addresses from prospects who have not provided them, or who give you their emails (on a business card) without opt-in permission? This lead generating postcard is one option. It was sent to people who’d stopped by the EMC booth at various trade shows — a treasure trove of people in the right industries.

The message promises quick satisfaction: learn more about content management in 15 minutes and as a bonus, enter for a chance to win a pair of deluxe headphones. In the process, respondents are registered in the EMC database and given the opportunity to subscribe to newsletters and invitations specific to their interests. This is an example of the multi-touch lead nurturing strategy which has worked for many Beasley Direct clients.