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According to the DMA Fact Book, 50% of households either read or scan their advertising mail. But the direct mail that’s working today is very different than the “junk mail” of the past. Learn how to apply the latest personalization, production and format innovations while keeping your costs in line. It’s all coming your way in your free copy of 10 Ways to Optimize Your Direct Mail Marketing Campaigns. Check your email for a download link right now!