The senior managers of Beasley Direct and Online Marketing have all worked together for a decade or more. That’s a lifetime in marketing years. It means we function as a cohesive unit to attack opportunities and problems and get solutions and successes fast. No matter what or how big the challenge, we have likely faced something like it, and delivered results for our clients.
Beasley core management includes big-brand strategists, think-out-of-the-box creative, and analysts who will wring every last shred of meaning out of your data. We work lean, supported by subject matter experts who are matched to each assignment. We’re all team players who are used to staying on message, on budget and on schedule.
Key Responsibilities:
Strategy and Leadership: Provide strategic direction across digital and traditional marketing efforts, aligning campaigns with client business goals.
Inbound Marketing: Oversee client SEO, SEM, content marketing, and website design to attract high-quality leads.
Outbound Marketing: Manage client email marketing, marketing automation, direct mail, list rental, and tele-prospecting to ensure targeted outreach and audience
engagement.
Client Relations: Build and nurture long-term partnerships with leading brands and non-profits, including NetApp, Veritas, SAP, Safeway, OpenTable, Harting Inc., National
Constitution Center, and California Employers Association.
Campaign Optimization: Drive continuous improvement through data-driven analysis, ensuring optimized performance for Google Ads, SEO, email marketing, and demand generation efforts.
Achievements:
Successfully positioned Beasley Direct and Online Marketing as one of the Top 25 Agencies serving Silicon Valley, recognized by the Silicon Valley Business Journal.
Beasley Direct and Online Marketing has become a trusted partner for businesses looking to scale marketing efforts and drive growth in competitive markets.
Respected industry leader, serving as the President of the Direct Marketing Association of Northern California for more than 20 years, taught in the professional studies program at the University of California Extension, and invited to speak at numerous industry events for the American Marketing Association and Direct Marketing Association.
Key Responsibilities:
Platform Integration & Optimization: Lead the integration of various marketing technologies (CRM, CMS, email marketing platforms, and analytics tools) to
streamline campaign execution, reporting, and performance measurement.
Marketing Automation: Design and implement automated workflows and lead nurturing programs that increase conversion rates and customer lifetime value
using platforms like HubSpot, Salesforce Marketing Cloud, or Adobe Marketo Engage.
Data Analysis & Reporting: Leverage data analytics to track, report, and optimize marketing performance and create custom dashboards to deliver actionable insights that inform strategic decisions.
Campaign Management: Develop and execute multi-channel marketing campaigns, focusing on email, social media, and the web, ensuring seamless customer journeys through automation and personalization strategies.
Cross-functional collaboration: Work closely with sales, content, and creative teams to ensure consistent messaging and effective use of marketing technology across all platforms.
Continuous Improvement: Stay up-to-date with the latest Martech trends and technologies, continuously experimenting with new tools and techniques to drive better client outcomes.
Achievements:
Successfully implemented marketing automation solutions that resulted in significant increase in lead conversion rates for major brands including Safeway.com, Opentable, Google, and Education.com.
Integrated CRM systems with email marketing tools, reducing manual processes and improving customer data segmentation, leading to more targeted and personalized marketing campaigns.
Delivered insights from advanced data analysis that resulted in an increase in ROI for digital campaigns.
Passionate about the intersection of technology and marketing, David is committed to leveraging Martech solutions to help brands optimize their customer acquisition strategies, drive growth, and stay ahead in an ever-evolving digital landscape.
Key Responsibilities:
Google Ads: Create and manage high-performing campaigns across Search, Display, YouTube, RSA, and Performance Max, optimizing keyword bidding, audience targeting, ad creatives, and landing pages to maximize conversions. Continuously A/B test ad variations, refine audience segments and adjust bidding strategies to drive higher CTRs and lower cost-per-acquisition (CPA).
SEO: Specializing in technical SEO, Andy ensures websites are correctly indexed and optimized for speed, mobile-friendliness, and core web vitals. He also enhances on-page SEO by optimizing meta titles, descriptions, headers, and internal links while leveraging content SEO strategies to improve keyword rankings and organic traffic growth.
LinkedIn Advertising: Design and execute lead generation and brand awareness campaigns to engage targeted B2B audiences. Fine-tune audience segmentation based on job titles, industries, and firmographics to improve ad relevance and campaign ROI.
Data Analysis: Andy continuously analyzes traffic patterns, attribution models, and user behavior to refine digital strategies that maximize return on ad spend (ROAS) and drive scalable business growth.
Achievements:
SEO Success: Increased organic search visibility by 85.06% and boosted organic search traffic by 40.47% for clients through keyword optimization and technical SEO improvements.
Google Ads (PPC) Success: Reduced cost-per-conversion by 84.25% and improved click-through rates by 532% to 1,468% through campaign restructuring and ad optimizations.
LinkedIn Advertising Success: Increased ad impressions by 25.98% and outperformed engagement projections by 194.3% using A/B testing and audience targeting refinements.
Andy is passionate about staying ahead of digital trends, testing new tactics, and optimizing every aspect of a campaign to maximize success. Whether improving ad performance, increasing organic search rankings, or fine-tuning audience targeting, he thrives on helping businesses achieve their marketing goals.
With a background spanning enterprise SEO, AI-driven marketing, and consulting for Fortune 200 companies, Andreas has led large-scale, global campaigns that drive traffic, engagement, and revenue.
Key Responsibilities:
AI-Powered SEO & Content Strategy: Advising clients and training them to utilize machine learning for search intent analysis, predictive keyword modeling, and automated content optimization.
AI-Driven Google Ads & Paid Media – Advising clients and training them on implementing Performance Max, smart bidding, and AI-powered audience segmentation for better ad efficiency.
Data & Analytics – Leveraging Google Analytics (GA4), AI-based attribution modeling, and conversion tracking for actionable insights.
Consulting & Thought Leadership – Advising executives on AI adoption, digital transformation, and data-driven decision-making.
Achievements:
Director of Global SEO at Cisco, managing SEO in 44 languages across 84 countries, leveraging insights to scale organic growth.
Director of Digital Agency at Acxiom, working with Global Fortune 200 clients to implement digital marketing solutions.
Former CMO of a Silicon Valley startup, leading AI-enhanced growth marketing and predictive analytics.
Founder of two digital marketing agencies specializing in SEO, paid media, and content strategies.
Author of 22+ books on digital marketing, including seven Amazon #1 Best Sellers, helping marketers and executives leverage digital marketing and AI for better results.
Andreas thrives on helping businesses harness AI and automation to optimize marketing performance.
Leading Direct and Online Marketing Agency. Call Us Now!
- Beasley Direct and Online Marketing, Inc.
- Direct and Online Marketing Services
- California United States
- 408-782-0046
- [email protected]
- Download vCard
Subscriptions | Privacy Policy
©2025 Beasley Direct and Online Marketing, Inc.