Anritsu asked us to write and design a new brochure and poster to explain the competitive advantages of their full line of VNA test and measurement devices. This brochure brings the full product family line to life with stunning graphic clarity and compellingly-written copy leaving no one wondering why Anritu’s VNA are the industry leaders.

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Through the American Recovery and Reinvestment Act of 2009, $7.2 billion was made available to expand broadband access to unserved and underserved communities across the United States. Continuous testing and measurement of links and equipment is an essential part of the process. We created this poster to help our client show cell and internet providers where their instruments can be used in this great project.

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Through the American Recovery and Reinvestment Act of 2009, $7.2 billion was made available to expand broadband access to unserved and underserved communities across the United States. Anritsu asked us to develop this brochure to explain how their test equipment is playing a big part in the roll out of new cell and internet service across the country.

Our content creation team can create brochures that reach and engage your target audience. Contact us now and get a free consultation.

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Infoworks agile data engineering platform automates and accelerates analytics projects. We were tasked with writing and designing a new e-guide to explain how to navigate a recent problem in big data: data lakes. The guide sets up four scenarios where companies are drowning in their big data projects. We then explain how our client’s product helps them avoid the whirlpool altogether and provides solutions to the problems, and in fact helps them get their projects done in a fraction of the time, expense and staff.

Do you need an e-Guide? Our experienced content experts can produce one that fits you and your customer’s needs. Call today and get a free consultation.

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We helped the NetApp sales department by providing a series of Sales Call Guides that provided a quick summary of product data points and a line of questioning to determine the level of qualification for the prospect.

Are too many of your sales prospects being mis-qualified? Our content writing experts can create Sales Call Guides that effectively and efficiently classify and route sales prospects. Call us today!

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Heat’s marketing department is responsible for developing qualified sales leads, and in order to do so produces quality thought leadership webinars and guides to attract qualified buyers. They had an inventory of recorded webinars with excellent content, and we were tasked with turning webinar content into engaging eGuide content.

Is your online eGuide content engaging and helping attract sales leads? If you need totally new content or some tweaking our experts can make the difference that increases sales leads. Call us today.

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Our approach to writing white papers is to provide objective information that is useful to the audience and relevant to the issues they are facing. We met with several product managers and recommended two papers that would address all of the decision criteria in this market. To date, we’ve been told that these two white papers are two of the all-time most downloaded assets from the EMC website.

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PayCycle wanted to test the efficacy of specific points within its marketing platform. In this case, they wanted to see whether “automated and all inclusive” would beat out “easy and profitable” in an ad aimed at accountants who might be persuaded to try this online payroll service. PayCycle hired Beasley as their direct marketing agency.

Since our assignment focused on features and the other creative on benefits, we had our work cut out for us! We chose to use screen shots but bring them to life with 3-D graphics. We added a subtext to extend the feature “fully automated” to the benefit that you’ll have much less to worry about. Our results were close to the top in the head-to-head test, which we considered an accomplishment. The client also learned that year end (when this ad ran, and when many accountants are rushing to close their clients’ books) isn’t the best time to advertise to them.

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The marketing objective of any white paper is to establish the expertise of the organization offering it — usually so you’ll feel more confident in buying the products the company sells. In this case we’re describing the steps by which “fixed content” is entered in a database — think of a handwritten mortgage loan application, or a police accident report — so it can be accessed along with electronic records.

The challenge was to make the story compelling to a variety of readers in different industries — financial services, insurance and more — so they could learn from examples in other fields, rather than assuming those examples were not relevant to them. And of course, we needed to establish our client’s products as the solution to manage a variety of document and image processing needs.

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This white paper had an element of guerrilla marketing. Competitors had started pushing “basic” content management services that were far cheaper than our client’s, and we needed to counter by establishing that “when content matters”, you really need the best.

Our strategy was to aim the copy at an IT content director who’s trying to sell a system to their CFO… with the assumption that when they show how great the ROI can be on a system like Documentum’s, it will be easier to get funding and any interest in saving through a cut-rate “basic” system will become a non-issue. Through case history snapshots and a listing of all the things that a content management system should achieve, they’re left with the conclusion they need Documentum.

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