About Beasley Direct and Online Marketing, Inc.

Beasley Direct and Online Marketing, Inc., is a full service direct and online marketing agency serving both B2B and B2C clients. Our goal is to help clients measure their campaigns and achieve the lowest cost per lead or sale through relentless analysis and optimization. Inbound marketing services include search engine optimization (SEO), search engine marketing (SEM), content marketing, lead generation and website design. Outbound marketing services include email marketing and marketing automation, direct mail, and tele-prospecting services.

About Silicon Valley Business Journal

The Silicon Valley Business Journal is the Silicon Valley version of the American City Business Journals (ACBJ), which is the largest publisher of metropolitan business newsweeklies in the United States, with 44 websites and 64 business publications across the country reaching more than 10 million readers each week. They also offer specialty publications for sports fans, sports business readers and classic car enthusiasts.

Written by Laurie Beasley
Co-Founder and President, Beasley Direct and Online Marketing, Inc.

Is your company’s website underperforming? Have one of Silicon Valley’s top online marketing agencies optimize your site for leads, sales and revenue generation. Contact us now.

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Jan believes no matter the budget, startups and seasoned corporations alike need to set themselves up for marketing success. The book starts with marketing goal setting and planning, moves onto the creation of a solid foundation of online and offline sites and materials and then addresses content generation to engage a target audience with built-in campaign management and measurement functionalities.

The upshot is an undertaking that progresses from marketing efforts that are free (or nearly free) through channels that are gradually more expensive. The chapter sequence matches the stages of a new eCommerce company by covering marketing channels that cost nothing, then moving to phases attractive to bootstrapping businesses with some, but minimal funds, and finally to methods that, while they cost more, can be managed to continue to drive ROI.

If you are planning on launching or re-launching an eCommerce company, we highly recommend Jan’s book. You can purchase it now on Amazon.

By Laurie B. Beasley
Co-Founder and President
Beasley Direct and Online Marketing, Inc.

Need help with your marketing campaigns? Contact Beasley Direct and Online Marketing, Inc. We have experience with helping small and large eCommerce businesses manage email and search marketing.

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Kathy Kelly has joined Beasley Direct and Online Marketing, Inc., as Director of Business Development and Account Management. Kathy Kelly educates our clients on the right decisions and marketing channels in which to invest to optimize lead generation and sales and to maximize profits.

Kathy’s long career in marketing began in the video broadcast world of national cable news. She then moved on to video animation and commercial production to web and online marketing for entrepreneurs and start-ups up to national brands. With 25 years in the direct response industry market, she’s produced B2C Campaigns that included banner ads, web videos and infomercials garnering millions in direct sales. She has earned the honor of being recognized as the top Business Woman on the Central Coast by the Pacific Coast Business Times, and she has been a speaker and steering committee member for the Direct-to-Consumer Wine Symposium for over 6 years. Previous clients include: M&M Mars, Sony Home Entertainment, EMI/Capitol Records, Hoover, Ultimate Software, 10Rule, Toshiba, Murad Skin Care, Kal Kan, Pedigree Puppy, GNC, Motorola and Amgen. She earned her B. S. in Communications at Framingham State University in Boston.

About Beasley Direct and Online Marketing, Inc.

Beasley Direct and Online Marketing, Inc., is known for bringing the latest marketing strategies to online and direct marketing. Beasley provides services in inbound and outbound marketing including:  content creation, email marketing, search engine optimization (SEO), print advertising, social media advertising, pay-per-click (PPC) advertising, Amazon Marketing Services (AMS), website design, media planning/public relations, direct mail marketing, lead generation and nurture campaigns, and database management. Beasley Direct and Online Marketing, Inc., helps clients in both B2B and B2C marketing and is privately held and headquartered in the Silicon Valley suburb of Morgan Hill, California. For more information, go to https://www.beasleydirect.com/.

Need help with your digital marketing? Review our digital marketing offerings and get free SEO and PPC audits here.

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Beasley Direct and Online Marketing, Inc., a full service direct and online marketing agency, is selected by Got It, Inc., to provide digital marketing services. The initial work will involve managing paid advertising on Google Ads, Google Display Network, Facebook and LinkedIn.

About Beasley Direct and Online Marketing, Inc.

Beasley Direct and Online Marketing, Inc., is known for bringing the latest marketing strategies to online and direct marketing. Beasley provides services in inbound and outbound marketing including:  content creation, email marketing, search engine optimization (SEO), print advertising, social media advertising, pay-per-click (PPC) advertising, Amazon Marketing Services (AMS), website design, media planning/public relations, direct mail marketing, lead generation and nurture campaigns, and database management. Beasley Direct and Online Marketing, Inc., helps clients in both B2B and B2C marketing and is privately held and headquartered in the Silicon Valley suburb of Morgan Hill, California. For more information, go to www.BeasleyDirect.com.

About Got It, Inc.

Serial entrepreneurs Peter Relan and Hung Tran with their YouWeb incubator have launched a “knowledge-as-a-service” (KaaS) company, Got It, Inc. Got It is a web platform to connect (human) experts with professionals seeking the answer to specific tech tool-related problems. The platform helps professionals, learners, and consumers quickly and affordably get personalized, interactive solutions to their questions. Got It matches a user with an expert to solve the user’s problem in a one-on-one chat session within a fixed time period, with a service guarantee.

In the first instance the target users are professionals wrangling Excel and Google Sheets. But the wider ambition is to be able to use its expertise-ranking algorithms to intelligently assess more categories of tech knowledge by connecting relevant experts with different professionals to solve them.

Get started with a free PPC Advertising audit. Contact us for a free consultation!

Find case studies and white papers at https://beasleydirect.com/resources/white-papers

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A Broad Match Modifier is a variation on the traditional Broad Match for your keyword matching options. They can drive an improved reach and ROI. We’ll illustrate in a case study for a community bank client later in this blog. First, some basics on how the Broad Match Modifier works.

The Broad Match Modifier as Your Ultimate Reach: How it Works

When setting up your keyword match types, Broad Match gives you the most reach and variability in the searches your ad can appear on. In addition, the keyword’s cost-per-click (CPC) tends to be lower than using phrase or exact match. For example, if you have set up the keyword “men’s shoes” as a broad match, your ad can appear whenever Google Ads thinks it’s relevant. The ad could be triggered by searches like “shoes for men,” “men’s tennis shoes,” “dress shoes for men” or “loafers for guys.” It can appear on any synonym, plural or variation Google Ads thinks is appropriate.

This results in a wide reach to a lot of different searchers. However, often times the reach is too wide and you are getting clicks (each one costing you money) from searchers who are not looking for your particular product. You are selling dress shoes and your ad is appearing in searches for tennis shoes.

Phrase and Exact Match will focus your ads to appear in front of a much more limited set of searchers. Often times, they narrow the search down too much. The result is you don’t achieve the necessary impression volume you need to reach your marketing goals. What you need is a better balance of reaching a larger audience and yet focusing in on your product – and the Broad Match Modifier affords you exactly this balance.

What is Broad Match Modifier and how does it differ from straight Broad Match?

Broad Match Modifier will allow you to maintain a larger reach for different searches, while giving you some ability to focus the searches that your ad appears upon.

When Broad Match Modifier is used, a “+” is placed in front of a keyword, telling Google Ads to include that word “as is” in the search. Then the keyword can appear in any order in the actual search query, but the modified word or a close variation (plurals, stems, etc.) must be included.

For example:

The keyphrase “+women’s hats” could trigger an ad to appear when the searcher types in “women’s caps,” “white hats for women” or “women’s red caps.” It would not appear on “girl’s hats” because the modifier keyword “women’s” (or a close variation) was not included in the search.

In addition, you can use Broad Match Modifier to modify multiple words in your larger keyphrase you are bidding on:

The keyphrase “+women’s +hats” will trigger your ad when the searchers enter “women’s hats,” “hats for women,” “women’s blue hats” or “lacy women’s hats.” Your ad would not be triggered without both “women’s” and “hats” included in the search. Remember that the order of the words does not matter. This allows for a broader reach than phrase match where the order is maintained.

Case Study: Broad Match Modifier for a Community Bank’s Google Ads Campaigns

One of our clients, a community bank, wished to target real estate investors searching for multi-family properties. After developing an initial keyword list with a split of 30% broad match, 30% phrase match and 40% exact match, the campaign was launched. We targeted three medium size cities and six counties.

After one week’s worth of traffic, we analyzed the results, both from a conversion-to-lead basis and from a search query basis. The phrase and exact match traffic was very low. The traffic we did see performed well but at too low volume to meet the client’s goals.

Broad match generated plenty of traffic volume but a very low conversion rate. When we reviewed the search queries (Search Terms Report) that were driving the clicks, we saw a lot of consumer-based traffic. Terms being bid upon, such as “apartment building loan,” were triggering the client’s ads for terms such as “loans for apartment” and “loans to buy an apartment.” Traffic from these searches would land on the site and exit after it became apparent the bank was offering loans to purchase apartment buildings, not just one apartment. The Broad Match traffic was converting to a lead at less than a 0.5% rate.

Modifying the Broad Match List

We worked with the client to modify the Broad Match list into a more focused Broad Match Modifier list. Some of the terms were updated to Broad Match Modifier, for example:

“apartment building loan” became “+apartment+building+loan.” This had our client showing up for more relevant searches, such as “loans for apartment buildings” and “loans to buy apartment building.”

Results: CTR went from 1.85% to 3.99% in the first week. Conversion rates jumped from 1.78% to 5.10%.

“financing rental units” became “financing+rental+units.” The client’s ads began showing for searches on “best rates for financing rental units” and “banks who finance rental units purchase,” among others.

Results: CTR went from 2.57% to 3.77% in the first week. Conversion rates jumped from 0.78% to 4.22%.

A Winning Campaign

Over the course of two weeks across the entire campaign, we saw the traffic from the Broad Match list (now a Broad Match Modifier list) improve its conversion-to-lead rate to 4.1% while still maintaining a strong volume. The search queries driving the clicks were much more relevant to the ideal customer profile we had developed at the start of the engagement.

We were also able to add to our Phrase and Exact Match list based on analyzing the post-change search queries. We found a series of phrases that were not originally identified and added them to the appropriate ad groups.

Broad Match Modifier allowed our client to run ads in a limited geographic area with a more specific set of targeting options that resulted in improved conversion rates.

By John Thyfault, Vice President of Search Engine and Social Media Marketing, Beasley Direct and Online Marketing, Inc.

Read more digital marketing case studies in Resources.

Learn how our team can help manage your PPC campaigns here.

Contact us now.

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Launching a new brand of consumer electronics products is always a challenge. To raise brand awareness and drive the eventual purchase of a new product takes effort and time. The consumer electronics category is by its very nature competitive with short product cycles and shifting consumer expectations.

Beasley Direct and Online Marketing, Inc. was approached by a European speaker manufacturer to launch a new brand of high end, wireless speakers in the US market. The company decided only to launch into the online channel, focusing its efforts on selling direct to the consumer and not via retail.  While this made for a more efficient sales model from a cost perspective, it did present a challenge around building brand awareness.

The visibility of a product on the shelf in a retailer, with the ability to interact with it in person, can be a compelling experience that adds to a brand’s awareness and eventual sales.  The “touch and feel” element, along with the experience of the speaker’s sound in person cannot be underplayed for a new brand. The downside of filling the retail channel is of course the product sitting on a shelf, with its revenue being frozen as it waits for a customer to purchase it.

We Implemented a Three-Step Brand Awareness Building Process for Launching this New Brand Online

We worked with our client to overcome the challenges inherent in launching a brand online in a very competitive category by developing a three-step strategy:

1. Raise awareness through display advertising and social media
2. Remarket to consumers who have seen the first “touch” with additional display ads and focused search ads
3. Take advantage of the awareness created by online media, driving the customer directly to the company’s website and giving them the chance to purchase either directly or with a “Buy with Amazon” link.

This approach allowed for the brand to go from being unknown with virtually no sales early in the year to meeting its revenue and margin goals in time for the holiday season.

Step one involved identifying the right target profiles and reaching out to them using the Google Display Network and Facebook.  The client came to the table with a robust profile of who the likely target buyers were based on focus groups and product research. We used that profile to put the ads in front of the right consumer.  The profile shifted over time as dynamic purchase data replaced static research.  This was done by paying close attention to click metrics, time on site, add to cart and other metrics with a focus on marketing channel and campaign attribution using Google Analytics.

As the marketing outreach progressed, we embarked on the second step of launching remarketing programs, testing both marketing channel sources (Facebook, specific sites on the display network, mobile vs. desktop traffic) and geographies.  Over time, the focus of these campaigns was narrowed to a select set of cities that demonstrated a high propensity to buy.

We Discovered Branded Ads Performed Better Than Product Feature Ads

One surprising result of the monitoring and testing of the messaging for search in AdWords was that the branded campaigns performed exceptionally well over time, but the general feature/benefit campaigns remained lackluster. Many of the individual feature/benefit campaigns were paused due to under-performance no matter how much the ads were tested and revised. Paying attention to the data was key in this decision to shift spend to where it performed the best.

The third step in the process, not necessarily linear, was to update the website to optimize it for the traffic once it arrived.  The site went through two iterations in design with input from us, improving overall metrics.  But most importantly, it was recognized early on that a challenge existed with brand recognition and trust for the consumer landing on the site.  This was addressed in two ways: shifting reviews to a more prominent location on the site and by adding the “Buy with Amazon” button in the checkout. This created a level of trust and endorsement from the Amazon brand, as well as allowing for an easy checkout process.

Throughout the campaign, the success metrics, sales, add to carts, time on site and repeat visits were refined and tied to actual revenue.  This allowed for a continual testing program that narrowed focus on supporting what was successful.

Net Revenue Goals Were Achieved in Time for Holiday Sales

The wireless speaker launch and follow-on marketing were very successful by the holiday season despite being part of an incredibly competitive segment of the consumer electronics category. The brand met its goals in both raw unit volume and overall net revenue.  This success of building brand awareness would not have been achieved without a well thought out strategy that had a willingness to revise underlying assumptions and a high degree of flexibility resulting in implementation changes as the market dictated.  Constant testing and refinement of messaging, targeting, ad creative, landing pages and the shopping cart were key to this success. By paying close attention to the real-time results of the marketing initiatives, constantly building off of successes and quickly ending poor performing campaigns, the brand, with our help achieved its goals and positioned the company for future growth.

By John Thyfault, Vice President of Search and Social Media Marketing

Would you like to build your brand’s awareness? Contact us for a free consultation.

Learn about optimizing landing pages to increase sales in this article.

The post Building an Online Only Brand Using Display and Search Advertising appeared first on Beasley Direct and Online Marketing.

Beasley Direct and Online Marketing, Inc., a full service online and direct mail marketing consulting agency, has been hired by Journeyworks Publishing — who produces health education publications for public health agencies—to provide online and direct marketing consulting to help them expand their business. The initial work will be to optimize the Google Analytics installation and dashboard reports, evaluate email programs and make recommendations for direct mail and catalog offers and design.

Beasley Direct and Online Marketing, Inc., is known for bringing the latest marketing strategies to online and direct marketing. Beasley provides services in inbound and outbound marketing including: content creation, email marketing, search engine optimization (SEO), print advertising, social media advertising, pay-per-click (PPC) advertising, website design, direct mail marketing, lead generation and nurture campaigns, and database management. The agency helps clients in both B2B and B2C marketing and is privately held and headquartered in the Silicon Valley suburb, Morgan Hill, California.

Journeyworks Publishing is a respected national publisher of health education and health promotion materials. Founded in 1995, Journeyworks has distributed more than 180 million pamphlets, booklets, posters and bookmarks to public health agencies, social service organizations, hospitals, schools and the military. Journeyworks is comprised of a team of employees in editorial, marketing, customer service and fulfillment. In addition, Journeyworks employs freelance writers, editors, reviewers and illustrators to help deliver critical health education messages for use by health professionals across the U.S.

Press contacts:

Laurie Beasley
President, Beasley Direct and Online Marketing,Inc.
lbeasley@beasleydirect.com
Phone: 408-782-0046 x21

Evan Frink
General Manager
Journeyworks Publishing
efrink@journeyworks.com
Phone: 800-775-1998

Learn more about our Direct Mail Marketing services here.

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The reason, an SEO Checklist is a powerful tool. It helps you meet new website launch ROI goals, avoid losing organic search rank position, and beat the competition.

Our client is in the highly competitive Product Design industry with top competition nearby in Silicon Valley. They needed a new website to remain competitive while attracting entrepreneurs with marketable product ideas. The product design industry attracts many hopeful designers, but only a few have marketable product ideas. Those few are the target market where Return on Investment (ROI) is earned.

How to Attract the Right Customers and Not Lose Standing with the Search Engines During a Site Re-Launch

Our client faced several problems:

Their first problem was attracting the right target audience – entrepreneurs with marketable product ideas.

In the product design industry, not every inventor’s idea can be converted into a product that sells to consumers or businesses. There has to be market demand – either existing or that can be generated. Our target goal for the new website project was to improve lead quality. This is accomplished by appearing in the top search results for keywords and key phrases most likely to be used by inventors/innovators who have products to be developed and marketed. This part of the project involved researching keywords and surveying sales and design staff. By inserting the researched, targeted keywords into METAs (Titles, Descriptions), headlines and main content, the search engines gave preferred search results positions to our client’s pages. Being found first in organic search by high-quality prospects improved lead quality, and the potential to close contracts.

Their second problem was to re-launch their website with new design and copy, and without losing organic Search Engine Results Page (SERP) position.

A new website launch adds an additional pitfall many companies experience without a search engine optimization (SEO) transition plan from the old to new website. Reaching well-qualified targets organically would create ROI at low cost over time. Not losing SERP position meant developing a customized SEO Checklist for a new website launch.

Our SEO team carefully researched and developed the following SEO Checklist. It covers all phases of our client’s new website: Pre-Launch, Day-of-Launch and Post-Launch factors. The goal was to create a smooth technical and content transition for the new site. And, to not lose, and in fact gain search ranking. This checklist can be used for any web launch.

Final Build Pre-Launch SEO Checklist

Before the website is launched you’ll want to make sure 301 re-directs are clean. And, you’ve added meta data & set up tracking in Google Search Console (GSC). The checklist below gives you a step-by-step list to check off before launch.

• Check for Map Redirects.
• Check for 301 Redirects: Existing pages.
• Review for 301 Redirects: Directories.
• Confirm that the latest version Google Analytics Codes is on website.
• Make sure Universal script is in place.
• Set up tracking in Google Search Console.
• Confirm Elements are optimized.
• Add Titles.
• Add Meta Descriptions.
• Write H1 Description.
• Make sure on page copy is finalized and approved by client and compliance (as needed).
• Conduct W3C Validation.

Benchmark Pre-Launch SEO Checklist

Once you’ve completed the above checks on the website, you should establish benchmarks for the website’s performance. This is so you can analyze results over time and observe areas for performance improvement. This involves benchmarking technical aspects of the website, such as 404 errors, as well as qualitative benchmarks such as pages per visit.

• A very useful tool is Screaming Frog Pre and Post-Crawl.
• Another one is Moz Crawl.
• Search Console Benchmarks on top keywords, rank, impression, CTR, top landing pages.
• Track 404 Errors Pre-Launch.
• Track 500 Errors Pre-Launch.
• Documenting New Pages.
• Average Pages Crawled per Visit.
• Annotate the site launch in Analytics Software.
• Check Download Time of Each Page.
• Time on site.
• Pages per visit.
• Goal Completion.

Day of Launch SEO Checklist

On the day of the launch, everyone gets so excited about the new website coming live, they often forget to do basic things. Like update passwords, and submitting a new XML sitemap. Make sure you check for the items below in the midst of your celebrations.

• Update any Passwords.
• Remove NoIndex in page URL.
• Remove Nofollow in page URL.
• Take out Robots.txt Directives.
• Conduct Browser Testing (FireFox, Chrome, Safari, IE).
• GSC Update as needed.
• Bing Webmaster Update as needed.
• Submit your new XML sitemap in Google Search Console.
• Submit your new XML sitemap in Bing Webmaster Toolbox.

Post Launch Benchmarking Daily for 2 Weeks

For two weeks after launch continue to monitor the site for performance metrics, such as download speed, and set up goals in your Google Analytics.

• Conduct a Screaming Frog Post Crawl.
• Conduct a Moz Crawl Post Crawl.
• Track 404 Errors Post Launch.
• Track 500 Errors Post Launch.
• Check Google Search Console metrics and sitemap tracking.
• Document New Pages.
• Check Average Pages Crawled per Visit.
• Annotate the site launch in Analytics Software.
• Check Download Time of Each Page.
• Check Time on site.
• Analyze Pages per visit.
• Set up Goals in Google Analytics.
• Think about initiating a link-building campaign. A very useful tool is MajesticSEO Trust Flow by and download our white paper on link building.

The Results Were Amazing: Organic traffic increased 22% and keywords in top 5 results increased 216%

In summary, the results of carefully researching, developing and implementing an SEO Checklist for a new website launch are worthwhile. Our client’s qualified organic traffic increased 22%. Furthermore, keyword phrases in the top 5 search results increased 216%, and those in the top 10 increased 225%. Our client had very positive results in their Return on Marketing Investment.

Conclusion

The organic search engine landscape has become very competitive. Careful research, playing by Google’s rules and having digital marketing experts develop an SEO Checklist crafted for a specific industry’s website will pay off. Beasley has free marketing resources for those who are embarking on development of a winning online marketing strategy. Also contact us and speak with an expert if you have any questions.

How can Beasley Direct and Online Marketing, Inc.’s organic search marketing team help you create and implement a successful new website launch strategy? Contact us today and let’s get started.

We’d like to hear from you! Did this post help you launching a new website with an SEO Checklist? Please leave a comment below!

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About the Author

Andrew Hoover has been a consultant in Internet Search Marketing, Web Site Optimization, and pay-per-click/CPM/Display for over 15 years. He has extensive experience with Google, Yahoo, Bing, Ask, AOL and was a beta tester for Amazon’s search engine. Andrew started a Network Consulting corporation in 1999 (GLT, Inc.), and a search marketing company in 2003, Lead Adrenaline: he has worked with medical, financial services, real estate, retail, entertainment and high-technology companies. His educational background includes degrees from both the University of California, Berkeley, and California State University, East Bay.

– See the Beasley Team.

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Success! Your prospect has completed the registration form and hit “I want it”, and checked out of the shopping cart or taken some other desired action. But your job’s not quite done. You need to acknowledge their response and often deliver a pdf document or other offer you promised with a confirmation page. Even if no further action seems appropriate, you still need to give the prospect positive feedback to confirm their response has been entered in your system.

At our agency we used to fulfill pdfs with a download link right from the thank-you page. Then we realized that a confirmation email is better because it provides another touch point and makes sure the recipient provides a legitimate email address. So the thank you page recognizes the registration and tells them to check their email for the download link. (Under some circumstances we’ll include a download link on the thank you page as well.)

Additional Confirmation Page Design Tips

Furthermore, there are a couple of other useful things you can do with confirmation page design. Keep in mind your reader has already taken the desired action, so any further interaction is a bonus. You can:

• Provide links to other relevant content and pages on your website.
• Include a plug for your organization and its services (since up to now you’ve been 100% focused on the offer, right)?
• Additionally, include a bit of teaser content from your info premium for immediate gratification. (Doing this allows you to promise, on your landing page, that registration brings IMMEDIATE access to some of the great tips you want to share.)

Lastly, you can also use the thank you page to provide a “share this offer with a friend/colleague” link. And, include sharing links for social media. Your prospect may never feel so favorable about you again. So, strike when the iron is hot!

Read more about landing page design here.

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Electronic media is easy to track. However, it’s unforgiveable not to know how your marketing efforts are performing and how hard your dollars are working. This is especially true when it comes to landing page testing and analysis for performance.

As with any medium, you need to track not only how many people clicked to the page but how many registered. Then you need to track how many of those turned into leads and ultimately sales. A low initial response may still pay for itself with high conversions for a high ticket product or service. If you use outbound telemarketing to support your campaigns, that should be factored in as well. Conversions from these calls are typically higher when the prospect remembers seeing the campaign and/or the telesales rep can refer them to it while they’re on the phone.

What to include in Landing Page Testing

Here are some of the landing page components worth testing (see example below):

• First, the Offer (always our top testing recommendation)
• Headline (will benefit win over pain point?)
• Primary graphics (user imagery vs your offer vs your product, perhaps)
• Form fields (both how many and what information is requested)
• Call to action (including the design and text in your button)
• Long vs short copy (short usually wins, but not always)
• Testimonials (whether to use, placement, one quote vs another)
• Guarantees, third party validation through reviews or seals of approval
• Social sharing icons (these can generate additional leads, but they can also cause web visitors to click away from your landing page before registering)

A/B and Multivariate Testing

You can test landing page elements one at a time with A/B testing (50% of your readers see the “A” page, 50% see the “B” page), or use multivariate testing to swap out elements according to an algorithm until the best performing landing page emerges. Then, because audiences and market conditions are constantly changing, continue to test over time.

Ask Us!

Ask us for a FREE critique of the landing pages for your current campaign. We’ll review them against landing page testing best practices, congratulate you for the things you’re doing right, and give you tips if appropriate to make your landing pages work even harder. To get started, fill out our contact form.

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