• SEO MARKETING SERVICES
• LOCAL SEARCH MARKETING SERVICES
• SEO CONTENT OPTIMIZATION

Local Search Marketing Services

A leading analyst estimated that 30% of all searches will have “local intent” in 2015. That refers to the use of a location name in a search phrase to find a nearby or local business. Such as, “San Francisco dry cleaners”. If you haven’t optimized for these results through local SEO, you’ll lose business to competitors who have. And you don’t need to be a retailer or service business with a local physical address to benefit. Professionals looking for local clientele within a service area (“Palo Alto attorney”) or companies that do business in multiple locations also need local search optimization.

Local SEO wants visibility in a geographically specific area. In contrast, a national SEO campaign aims to attract as many visitors as possible. Local SEO marketing determines how you exist in your community. That’s in terms of relationships with organizations, or reviews on sites like Google and Yelp. In this way our experts can attract visitors who will interact with you in the way that’s most productive for you and for them. As part of our local SEO marketing services, we can also help you track back store visits or leads to local search. This allows marketing efforts to become measurable.

A local search optimization engagement with Beasley focuses on both obvious site improvements—like making sure your NAP (name-address-phone) information is prominent on your site—and some small, behind-the-scenes tweaks that can make a big difference. It typically includes local search marketing through targeted outreach to relevant local directories and online outlets. This outreach will increase your visibility within your local community and drive both direct-from-the-site traffic and search-engine-generated traffic.

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Beasley Direct and Online Marketing provides invaluable search engine optimization strategy and implementation tactics. They deliver results because of their deep expertise and staying current with the ever-changing world of SEO. They have improved performance of our key sites and guided us through major site conversions without losing search rankings. They are also very open with their knowledge and provide training to clients so they can sustain best practices.  I find this is a real differentiator from other agencies who want to control their “secret sauce”.

— Karen Smith Olsen — Vice President of Marketing — California Chamber of Commerce

I have known Laurie Beasley for years, before I was a two-term president who led the NorCal chapter of the Business Marketing Association, now part of the Association of National Advertisers (ANA). Laurie’s contribution and commitment to the craft of demand generation including SEO and PPC and the professional development of B2B marketers led me to engage Beasley Direct to be the agency of choice for Blue Cedar, a mobile security software startup.
What I appreciated the most about working with Beasley Direct is their responsiveness. Any time I had a question about SEO and PPC, it seemed like John Thyfault was right here with an explanation. Likewise, Andy Hoover was also very knowledgeable and responsive. I have the highest regards for Laurie and her team and would not hesitate to recommend them.

— Nancy Chou — Interim CMO — Blue Cedar

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News Facts:

John Thyfault, Vice President of Search and Social Marketing for Beasley Direct Marketing, Inc. will be a featured speaker at the Silicon Valley Association of Health Underwriters Sales Expo in Sunnyvale, CA on January 29, 2015. The session will cover how health insurance professionals can build their customer base by using social media and local search engine marketing with insurance marketing. To find out more about the event, go here.

About us:
Beasley Direct Marketing, Inc. (www.BeasleyDirect.com) is known for bringing the latest marketing strategies to online and direct marketing. Beasley Direct provides services in email marketing, search engine optimization, print advertising, social media, pay-per-click (PPC) advertising, website design, media planning, direct mail marketing, lead generation and nurture campaigns, and database management. Beasley Direct Marketing, Inc. helps clients in both B2B and B2C marketing and is privately held and headquartered in the Silicon Valley suburb, Morgan Hill, California. For more information, go to www.BeasleyDirect.com or call Laurie Beasley, President, at 408-782-0046 x21 or email lbeasley@beasleydirect.com.
The DMA2014 Annual Conference & Exhibition: The Global Event for Data-Driven Marketers is the world’s largest gathering of data-driven marketing professionals.  At DMA2014, which will be held October 25-30 in San Diego, the focus will be on igniting customer engagement.  We’ll help you discover innovative ways to engage 1:1 with customers via relevant, responsible, and real-time messaging — and drive response. We do this through leading-edge case studies from global brands; more than 70 conference sessions designed for team development; premier networking events; the 2014 Exhibit Hall featuring hundreds of the world’s top companies; and much more.  With strategic partnerships with top marketing organizations, DMA2014 delivers the most cutting-edge content to all areas of focus and interest.  For additional information, or to register for the six-day data-driven marketing event of the year, please visit https://thedma.org/ .For information about DMA2014 exhibition and sponsorship opportunities, please contact Wilson Vargas at 212.790.1468 or wvaras@the-dma.org.

About the Silicon Valley Association of Health Underwriters (https://svahu.org/home)
The Silicon Valley Association of Health Underwriters, California’s Benefit Specialists, is an organization of insurance professionals committed to promoting the ethical interest of our industry.  We do this by providing continuing education for our members and their clients and act as consumer advocates with legislative leaders at both the Federal and State Level.
Contact:
Laurie B. Beasley
 Ph: 408-782-0046 x21
 Fx: 408-782-9604 Email: 
lbeasley@beasleydirect.com

The post Insurance Marketing: John Thyfault to Speak on Social Media and New Marketing Technology at Silicon Valley Assn. of Health Underwriters Sales Expo appeared first on Beasley Direct and Online Marketing.