About Beasley Direct and Online Marketing, Inc.

Beasley Direct and Online Marketing, Inc., is a full service direct and online marketing agency serving both B2B and B2C clients. Our goal is to help clients measure their campaigns and achieve the lowest cost per lead or sale through relentless analysis and optimization. Inbound marketing services include search engine optimization (SEO), search engine marketing (SEM), content marketing, lead generation and website design. Outbound marketing services include email marketing and marketing automation, direct mail, and tele-prospecting services.

About Silicon Valley Business Journal

The Silicon Valley Business Journal is the Silicon Valley version of the American City Business Journals (ACBJ), which is the largest publisher of metropolitan business newsweeklies in the United States, with 44 websites and 64 business publications across the country reaching more than 10 million readers each week. They also offer specialty publications for sports fans, sports business readers and classic car enthusiasts.

Written by Laurie Beasley
Co-Founder and President, Beasley Direct and Online Marketing, Inc.

Is your company’s website underperforming? Have one of Silicon Valley’s top online marketing agencies optimize your site for leads, sales and revenue generation. Contact us now.

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• PRINT AND ONLINE ADVERTISING
• ONLINE ADVERTISING SERVICES
• PRINT ADVERTISING CAMPAIGNS
• REMARKETING SERVICES

Online Advertising Agency

We’ve found the best banners and online ads express one idea very simply. Draw the web user’s attention, deliver your message, and then give them a reason to find out more. Internet advertising ads following these principles have consistently met or beat our clients’ goals.

Beasley, as an online advertising agency, often produces online ads as part of a multi-channel campaign, to run where the target audience is likely to see them—on the registration website for a trade show, for example, or a website targeting a narrow industry vertical. Display advertising ads should echo the theme you’re using in other media—distilled down to a few words or a memorable image—and can click through to the same landing page you’re using for the rest of the internet advertising campaign.

When the ad isn’t tightly tied to a campaign, you can reduce your risk with pay-for-performance pricing models. Look for websites and e-newsletters where you can pay by the click, not for impressions. This allows you to stuff your lead funnel with buying interest, not curiosity.

Then, once your responses start coming in, make sure you track your metrics carefully and on a daily basis. Fine tune your ad buys depending on which messages and publication sites are performing best and experiment with creative variations to graphics and copy. (Because online display advertising gives you instant results, it’s great for A-B testing). Of course, we’re more than happy to set up these campaigns and help you measure them, as part of Beasley’s professional display advertising services.

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Beasley Direct and Online Marketing, Inc., a full service direct and online marketing agency, is selected by Got It, Inc., to provide digital marketing services. The initial work will involve managing paid advertising on Google Ads, Google Display Network, Facebook and LinkedIn.

About Beasley Direct and Online Marketing, Inc.

Beasley Direct and Online Marketing, Inc., is known for bringing the latest marketing strategies to online and direct marketing. Beasley provides services in inbound and outbound marketing including:  content creation, email marketing, search engine optimization (SEO), print advertising, social media advertising, pay-per-click (PPC) advertising, Amazon Marketing Services (AMS), website design, media planning/public relations, direct mail marketing, lead generation and nurture campaigns, and database management. Beasley Direct and Online Marketing, Inc., helps clients in both B2B and B2C marketing and is privately held and headquartered in the Silicon Valley suburb of Morgan Hill, California. For more information, go to www.BeasleyDirect.com.

About Got It, Inc.

Serial entrepreneurs Peter Relan and Hung Tran with their YouWeb incubator have launched a “knowledge-as-a-service” (KaaS) company, Got It, Inc. Got It is a web platform to connect (human) experts with professionals seeking the answer to specific tech tool-related problems. The platform helps professionals, learners, and consumers quickly and affordably get personalized, interactive solutions to their questions. Got It matches a user with an expert to solve the user’s problem in a one-on-one chat session within a fixed time period, with a service guarantee.

In the first instance the target users are professionals wrangling Excel and Google Sheets. But the wider ambition is to be able to use its expertise-ranking algorithms to intelligently assess more categories of tech knowledge by connecting relevant experts with different professionals to solve them.

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Find case studies and white papers at https://beasleydirect.com/resources/white-papers

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