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		<title>Linkable Assets List for 2021 Link Building</title>
		<link>https://beasleydirect.com/linkable-assets-list-for-2021-link-building/</link>
					<comments>https://beasleydirect.com/linkable-assets-list-for-2021-link-building/#respond</comments>
		
		<dc:creator><![CDATA[Andy Hoover]]></dc:creator>
		<pubDate>Tue, 09 Feb 2021 15:00:41 +0000</pubDate>
				<category><![CDATA[Link Building]]></category>
		<category><![CDATA[backlink]]></category>
		<category><![CDATA[backlink building]]></category>
		<category><![CDATA[backlink building assets]]></category>
		<category><![CDATA[link building]]></category>
		<category><![CDATA[list of assets to offer for backlinks]]></category>
		<category><![CDATA[list of link building assets]]></category>
		<category><![CDATA[what to offer for a backlink]]></category>
		<guid isPermaLink="false">https://beasleydirect.com/?p=11876</guid>

					<description><![CDATA[<p>Backlinks are considered the second most important Search Engine Optimization (SEO) factor to gain high organic search rank. Link building is also the hardest part of SEO. Having a great list of potential linkable assets/content to offer potential high-value link targets can help make the process easier. You’ll need this content to use in your [&#8230;]</p>
<p>The post <a href="https://beasleydirect.com/linkable-assets-list-for-2021-link-building/">Linkable Assets List for 2021 Link Building</a> appeared first on <a href="https://beasleydirect.com">Beasley Direct and Online Marketing</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>Backlinks are considered the second most important Search Engine Optimization (SEO) factor to gain high organic search rank. Link building is also the hardest part of SEO. Having a great list of potential linkable assets/content to offer potential high-value link targets can help make the process easier. You’ll need this content to use in your pitch to convince other websites to link to yours.  The more authoritative your content, the more likely a high value website is to link to your content.  What makes content authoritative?  It needs to be original, educational, objective and free of product pitches.  What makes a link target high value?  It should be a website that is considered a thought leader in your industry, whether it be an organization, publication, influencer, or educational institution.</p>
<p>The following is a quick list of 14 ideal linkable assets/content you can develop and offer to your high value link targets with your pitch. These will increase your chances of being accepted and linked to by your link target.</p>
<p><img fetchpriority="high" decoding="async" src="https://beasleydirect.com/wp-content/uploads/2021/02/seo-link-building-icons-showing-flow-of-link-building-459x225-1.jpg" alt="SEO Link Building process shown in a iconograph" width="450" height="225" class="aligncenter size-full wp-image-11913" srcset="https://beasleydirect.com/wp-content/uploads/2021/02/seo-link-building-icons-showing-flow-of-link-building-459x225-1.jpg 450w, https://beasleydirect.com/wp-content/uploads/2021/02/seo-link-building-icons-showing-flow-of-link-building-459x225-1-300x150.jpg 300w" sizes="(max-width: 450px) 100vw, 450px" /></p>
<h2><font color="black"><strong>14 Ideal Linkable Assets/Content to Offer Websites for Backlinks</strong></font></h2>
<ol>
<li>Article ideas: unique ideas only for editors/reporters/influencers to consider writing themselves.</li>
<li>Upcoming webinars or other online events.</li>
<li>Informational videos, current or upcoming.</li>
<li>Success stories, case studies.</li>
<li>How-to articles.</li>
<li>Guides/tutorials or guide calendars (a 7-day, 30-day, one-year (or any time frame) calendar of setting up a process).</li>
<li>Graphs and charts: find articles in need of a graph or chart.</li>
<li>Contests or giveaways.</li>
<li>Myth busting articles.</li>
<li>Special offers.</li>
<li>Iconographs.</li>
<li>Calculators/tools.</li>
<li>Award announcements.</li>
<li>List posts: for example “14 Ideal Backlink Assets/Content to Offer Websites”.</li>
</ol>
<p>High-value backlink targets can quickly increase your organic search rank, but they’re also very difficult to get without great content or assets to offer. Developing content from the above list will give you a better chance of getting those valuable backlinks and improving rank for your revenue generating keywords.</p>
<p>By <a href="https://beasleydirect.com/the-beasley-team/" rel="noopener" target="_blank">Andy Hoover</a><br />
Manager, Search Engine and Social Media Marketing<br />
Beasley Direct and Online Marketing, Inc.</p>
<p><strong>Need help with your link building efforts?  <a href="https://beasleydirect.com/contact-us/?consultation=Requested" rel="noopener" target="_blank">Contact us today</a>.</strong></p>
<p>The post <a href="https://beasleydirect.com/linkable-assets-list-for-2021-link-building/">Linkable Assets List for 2021 Link Building</a> appeared first on <a href="https://beasleydirect.com">Beasley Direct and Online Marketing</a>.</p>
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		<title>Fintech Payments Technology Provider, Alacriti, appoints Beasley Direct and Online Marketing as their Search Engine Marketing Agency</title>
		<link>https://beasleydirect.com/fintech-payments-technology-company/</link>
					<comments>https://beasleydirect.com/fintech-payments-technology-company/#respond</comments>
		
		<dc:creator><![CDATA[Laurie Beasley]]></dc:creator>
		<pubDate>Tue, 05 Sep 2017 15:00:19 +0000</pubDate>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Pay-Per-Click Advertising]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Search Marketing]]></category>
		<category><![CDATA[database management]]></category>
		<category><![CDATA[lead gen]]></category>
		<category><![CDATA[lead generation]]></category>
		<category><![CDATA[lead nurture]]></category>
		<category><![CDATA[link building]]></category>
		<category><![CDATA[media planning]]></category>
		<category><![CDATA[pay per click]]></category>
		<category><![CDATA[pay per click advertising]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[pr agency]]></category>
		<category><![CDATA[print advertising]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[social media advertising]]></category>
		<category><![CDATA[website design]]></category>
		<guid isPermaLink="false">https://beasleydirect.com/?p=6375</guid>

					<description><![CDATA[<p>Fintech Payments Technology Provider, Alacriti, Hires Beasley Direct as their Search Engine Marketing Agency. Beasley Direct and Online Marketing, Inc. a full service direct and online marketing agency, has been appointed as the search engine marketing agency for Alacriti, a fintech payments technology company. The initial work will focus on setting up a pay-per-click campaign [&#8230;]</p>
<p>The post <a href="https://beasleydirect.com/fintech-payments-technology-company/">Fintech Payments Technology Provider, Alacriti, appoints Beasley Direct and Online Marketing as their Search Engine Marketing Agency</a> appeared first on <a href="https://beasleydirect.com">Beasley Direct and Online Marketing</a>.</p>
]]></description>
										<content:encoded><![CDATA[<h2><font color="black"><strong>Fintech Payments Technology Provider, Alacriti, Hires Beasley Direct as their Search Engine Marketing Agency. </strong></font></h2>
<p><a href="https://beasleydirect.com/" target="_blank">Beasley Direct and Online Marketing, Inc.</a> a full service direct and online marketing agency, has been appointed as the search engine marketing agency for <a href="https://www.alacriti.com/" target="_blank">Alacriti</a>, a fintech payments technology company. The initial work will focus on setting up a pay-per-click campaign (PPC) to generate new leads and validate which keywords are performing best.  Beasley Direct and Online Marketing will then optimize the website by: removing technical obstacles from being indexed by the search engines, conducting keyword and key phrase research, writing new optimized web content, writing new meta descriptions and titles, and inbound <a href="https://beasleydirect.com/white_papers/the-art-of-link-building-a-hands-on-guide/" target="_blank">link building</a>.</p>
<h3><font color="black"><strong>About <a href="https://beasleydirect.com/" target="_blank">Beasley Direct and Online Marketing, Inc.</a></strong></font></h3>
<p>Beasley Direct and Online Marketing, Inc. is known for bringing the latest marketing strategies to online and direct marketing. Our agency provides services in inbound and outbound marketing including:  content creation, email marketing, search engine optimization (SEO), print advertising, social media advertising, pay-per-click (PPC) advertising, website design, media planning/public relations, direct mail marketing, lead generation and nurture campaigns, and database management. Beasley Direct and Online Marketing, Inc. helps clients in both B2B and B2C marketing and is privately held and headquartered in the Silicon Valley suburb of Morgan Hill, California. For more information, go to <a href="https://beasleydirect.com/" target="_blank">www.BeasleyDirect.com</a>.</p>
<h3><font color="black"><strong>About <a href="https://www.alacriti.com/" target="_blank">Alacriti</a></strong></font></h3>
<p><a href="https://beasleydirect.com/wp-content/uploads/2017/09/Alacriti-Fintech-Payments-Technology-Provider-logo.jpg"><img decoding="async" src="https://beasleydirect.com/wp-content/uploads/2017/09/Alacriti-Fintech-Payments-Technology-Provider-logo.jpg" alt="Alacriti Fintech Payments Technology client logo" width="252" height="65" class="alignright size-full wp-image-6387" /></a></p>
<p>Alacriti provides fintech payments technology solutions to companies in the financial services, healthcare, insurance and utility industries. Alacriti offers payment processing solutions and provides software, services and outsourcing of the technology for their clients. Alacriti has a successful track record in delivering several technology solutions for some of the world&#8217;s largest financial services organizations.</p>
<h3><font color="black"><strong>Press contacts:</strong></font></h3>
<p>Laurie Beasley, President, Beasley Direct and Online Marketing,Inc.<br />
<a href="mai&#108;&#116;&#111;&#x3a;&#x6c;&#x62;&#x65;&#x61;&#x73;ley&#64;&#98;&#101;&#97;&#x73;&#x6c;&#x65;&#x79;&#x64;&#x69;rec&#116;&#46;&#99;&#x6f;&#x6d;" target="_blank">&#x6c;&#x62;&#x65;&#x61;&#x73;&#x6c;&#x65;&#x79;&#x40;&#x62;&#x65;&#x61;&#x73;&#x6c;&#101;&#121;&#100;&#105;&#114;&#101;&#99;&#116;&#46;&#99;&#111;m</a> </p>
<p>Ruhsora Magruf, Marketing Manager, Alacriti<br />
<a href="&#109;&#x61;i&#108;&#x74;&#111;&#x3a;r&#117;&#x68;s&#x6f;&#x72;&#97;&#x2e;m&#97;&#x67;r&#x75;&#x66;&#64;&#x61;l&#97;&#x63;&#114;&#x69;t&#105;&#x2e;c&#111;&#x6d;" target="_blank">&#114;&#x75;h&#115;&#x6f;r&#97;&#x2e;m&#97;&#x67;r&#117;&#x66;&#64;&#x61;&#x6c;&#97;&#x63;&#x72;&#105;&#x74;i&#46;&#x63;o&#109;</a></p>
<p>The post <a href="https://beasleydirect.com/fintech-payments-technology-company/">Fintech Payments Technology Provider, Alacriti, appoints Beasley Direct and Online Marketing as their Search Engine Marketing Agency</a> appeared first on <a href="https://beasleydirect.com">Beasley Direct and Online Marketing</a>.</p>
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		<title>LIVE Online SEO Classes held by the DMAnc.</title>
		<link>https://beasleydirect.com/online-seo-classes/</link>
					<comments>https://beasleydirect.com/online-seo-classes/#respond</comments>
		
		<dc:creator><![CDATA[Laurie Beasley]]></dc:creator>
		<pubDate>Thu, 08 Jun 2017 15:43:30 +0000</pubDate>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Search Marketing]]></category>
		<category><![CDATA[certification]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google updates]]></category>
		<category><![CDATA[hummingbird]]></category>
		<category><![CDATA[keywords]]></category>
		<category><![CDATA[link building]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[online marketing certification]]></category>
		<category><![CDATA[online seo class]]></category>
		<category><![CDATA[panda]]></category>
		<category><![CDATA[penguin]]></category>
		<category><![CDATA[rankbrain]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<guid isPermaLink="false">https://beasleydirect.com/?p=5882</guid>

					<description><![CDATA[<p>John Thyfault, VP, Search Engine &#038; Social Media Marketing, Beasley Direct and Online Marketing, Inc., will be teaching two LIVE Online SEO classes for the Direct Marketing Association of Northern California in June. The dates, topics and descriptions are: Search Engine Optimization Fundamentals:How to Build a Solid and Search-Friendly Site Date and Time: June 22, [&#8230;]</p>
<p>The post <a href="https://beasleydirect.com/online-seo-classes/">LIVE Online SEO Classes held by the DMAnc.</a> appeared first on <a href="https://beasleydirect.com">Beasley Direct and Online Marketing</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><a href="https://beasleydirect.com/the-beasley-team/" target="_blank">John Thyfault</a>, VP, Search Engine &#038; Social Media Marketing, Beasley Direct and Online Marketing, Inc., will be teaching two LIVE Online SEO classes for the Direct Marketing Association of Northern California in June.</p>
<p><img decoding="async" src="https://beasleydirect.com/wp-content/uploads/2017/06/Online-SEO-Classes-640x427.jpg" alt="Online SEO Classes" width="640" height="427" class="alignleft size-full wp-image-5898" srcset="https://beasleydirect.com/wp-content/uploads/2017/06/Online-SEO-Classes-640x427.jpg 640w, https://beasleydirect.com/wp-content/uploads/2017/06/Online-SEO-Classes-640x427-300x200.jpg 300w" sizes="(max-width: 640px) 100vw, 640px" /><br />
<br style="clear:all;"/><br />
The dates, topics and descriptions are:</p>
<h2><strong><font color="black">Search Engine Optimization Fundamentals</strong>:<br />How to Build a Solid and Search-Friendly Site</font></h2>
<p><strong>Date and Time</strong>: June 22, 2017, 10:00AM-12:00PM (PST).<br />
<strong><a href="https://dmanc.org/workshop/seo-training/" target="_blank">Register Now</a></strong></p>
<p>Google and Bing have all pushed the boundaries of how they look at websites in order to give the most relevant results. But they have also stood by a set of core areas that they continue to look for on a website. By understanding what the engines are looking for, you can optimize your site to deliver it, and you will have a solid foundation for future search success. </p>
<p><strong>What you&#8217;ll learn</strong>:</p>
<ul>
<li>How to review your site as a whole, that will support the individual sections and pages in the search results</li>
<li>How to do solid keyword and language research, using the language your customers are using</li>
<li>How to develop an architecture that re-enforces your site’s content for the search engines</li>
<li>The top three tools to identify technical and on-page issues</li>
<li>On-page factors that need to be optimized</li>
<li>Top five WordPress optimization tips</li>
<li>How to understand inbound link profiles for your site and start a solid link building campaign that plays by the engines&#8217; rules</li>
</ul>
<h2><strong><font color="black">Advanced Search Engine Optimization</strong>:<br />
Beating Your Competition in a Constantly Changing Search Landscape</font></h2>
<p><strong>Date and Time</strong>: June 29, 2017, 10:00AM-12:00PM (PST).<br />
<strong><a href="https://dmanc.org/workshop/advanced-seo-training/" target="_blank">Register Now</a></strong></p>
<p>The landscape for search engine marketing is constantly changing and requires sophisticated techniques to beat your competitors and achieve your marketing goals. As search engine marketing moves away from the old keyword centric paradigm, new approaches need to be laid out to aid in your site&#8217;s visibility. </p>
<p><strong>What you’ll learn</strong>:</p>
<ul>
<li>SEO in the time of RankBrain, Panda, Penguin, Hummingbird, etc:</li>
<li>How to insulate your site from Google’s constant updates</li>
<li>Understanding the new ways in which Google tracks search quality</li>
<li>Optimizing your domain for the best search visibility</li>
<li>Optimizing your servers for the best search performance</li>
<li>Structured data markup and why you need it on your site</li>
<li>Advanced Link building and offsite factors:</li>
<ul>
<li>Going the extra mile to find the right link targets in the right &#8220;neighborhoods&#8221; without violating Google&#8217;s rules</li>
</ul>
</ul>
<p>For more information on the LIVE Online Certification Workshops, or to register <a href="https://dmanc.org/certification/" target="_blank">go here</a>.</p>
<h3><strong><font color="black">About us:</font></strong></h3>
<p><strong>Beasley Direct and Online Marketing, Inc.</strong> (<a href="https://beasleydirect.com/" target="_blank">www.BeasleyDirect.com</a>) is known for bringing the latest marketing strategies to online and direct marketing. Beasley provides services in inbound and outbound marketing including:  content creation, email marketing, search engine optimization (SEO), print advertising, social media advertising, pay-per-click (PPC) advertising, website design, media planning/public relations, direct mail marketing, lead generation and nurture campaigns, and database management. Beasley Direct and Online Marketing, Inc. helps clients in both B2B and B2C marketing and is privately held and headquartered in the Silicon Valley suburb of Morgan Hill, California.</p>
<h3><strong><font color="black">About DMAnc:</font></strong></h3>
<p> (<a href="https://dmanc.org/" target="_blank">www.dmanc.org</a>): The DMA of Northern California was formed to educate, inform and provide networking opportunities for Direct and Online Marketing professionals in the San Francisco Bay Area. </p>
<p>We hold monthly luncheon meetings, live online workshops, periodic half-day seminars, and provide opportunity for the best in learning and job networking in the Northern California marketing community. Become a member the DMAnc, <a href="https://dmanc.org/join/" target="_blank">click here</a>.</p>
<h3><strong><font color="black">For More Information, Contact:</font></strong></h3>
<p>Laurie Beasley<br />
President<br />
Beasley Direct and Online Marketing, Inc.<br />
408-782-0046 x21<br />
<a href="&#109;&#x61;&#105;&#x6c;&#116;&#x6f;&#58;&#x6c;&#98;&#x65;&#97;&#x73;l&#x65;y&#x40;b&#x65;a&#x73;l&#x65;y&#100;&#x69;&#114;&#x65;&#99;&#x74;&#46;&#x63;&#111;&#x6d;" target="_blank">&#108;&#x62;e&#97;&#x73;l&#101;&#x79;&#64;&#x62;&#x65;&#97;&#x73;l&#101;&#x79;d&#105;&#x72;e&#x63;&#x74;&#46;&#x63;&#x6f;&#109;</a></p>
<p>The post <a href="https://beasleydirect.com/online-seo-classes/">LIVE Online SEO Classes held by the DMAnc.</a> appeared first on <a href="https://beasleydirect.com">Beasley Direct and Online Marketing</a>.</p>
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		<title>Case Study: Lowering Cost Per Lead/Acquisition with Data Analysis</title>
		<link>https://beasleydirect.com/case-study-lowering-cost-per-leadacquisition-data-analysis/</link>
					<comments>https://beasleydirect.com/case-study-lowering-cost-per-leadacquisition-data-analysis/#comments</comments>
		
		<dc:creator><![CDATA[wpadmin]]></dc:creator>
		<pubDate>Thu, 12 Feb 2015 16:00:40 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Case study]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Marketing technology]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Beasley Direct]]></category>
		<category><![CDATA[Beasley Direct Marketing]]></category>
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		<category><![CDATA[direct marketing agency]]></category>
		<category><![CDATA[direct response]]></category>
		<category><![CDATA[integrated marketing]]></category>
		<category><![CDATA[Internet marketing]]></category>
		<category><![CDATA[John Thyfault]]></category>
		<category><![CDATA[keyword audit]]></category>
		<category><![CDATA[link building]]></category>
		<category><![CDATA[local search engine marketing]]></category>
		<category><![CDATA[local SEO]]></category>
		<category><![CDATA[multi-channel marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[technical site review]]></category>
		<guid isPermaLink="false">http://beasleydirect-blog.com/?p=613</guid>

					<description><![CDATA[<p>By John Thyfault, Vice President of Search &#38; Social Strategy, Beasley Direct Marketing Client:        A law firm specializing in family practice. Issue:        The client wanted to reduce cost per lead, which was more than $220. Solution:    Segmented marketplace to reveal which segments were most productive; refined keywords used in online advertising; reworded [&#8230;]</p>
<p>The post <a href="https://beasleydirect.com/case-study-lowering-cost-per-leadacquisition-data-analysis/">Case Study: Lowering Cost Per Lead/Acquisition with Data Analysis</a> appeared first on <a href="https://beasleydirect.com">Beasley Direct and Online Marketing</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><a href="https://beasleydirect.com/wp-content/uploads/2015/02/Family-Law.jpg"><img loading="lazy" decoding="async" class="alignleft size-large wp-image-614" src="https://beasleydirect.com/wp-content/uploads/2015/02/Family-Law.jpg" alt="Family Law Mediation" width="625" height="416" /></a></p>
<p><strong>By John Thyfault, Vice President of Search &amp; Social Strategy, Beasley Direct Marketing</strong></p>
<p><strong>Client:        </strong>A law firm specializing in family practice.</p>
<p><strong>Issue:        </strong>The client wanted to reduce cost per lead, which was more than $220.</p>
<p><strong>Solution:    </strong>Segmented marketplace to reveal which segments were most productive; refined keywords used in online advertising; reworded ads; analyzed lead history to optimize ad placement.</p>
<p><strong>Results:     </strong>Within six months, reduced cost per lead by about 50%; increased conversion rate by about 15%.</p>
<p style="text-align: center;">* * * *</p>
<p>A law firm specializing in family practice in New Jersey asked Beasley Direct Marketing to reduce its cost per lead and acquisition. The practice handled a broad range of issues, including divorce, marriage, child custody, naturalization, immigration and pre-nuptial agreements. When we started with the firm, cost per lead was more than $220. The law firm advertised both online and in print in local publications.</p>
<p>Our first step was to determine if the client wanted to target all types of business that it handled, or only specific segments. We discovered that, historically, the types of clients providing the most revenue at the lowest cost per acquisition were divorce, child custody arrangements and pre-nuptial agreements. Further analysis showed that the quality of pre-nuptial leads was poor (lots of people were voyeuristically searching for celebrity “pre-nups”), and this was dropped from the ad program. In the case of divorce and child custody, we were able to identify clients, segment by male versus female, and target those who were in the process or just thinking about it.</p>
<p>The overall quality of the leads coming in from the firm’s advertising program was poor. Quality scores tend to vary by market; similar click-through rates in two different markets may yield very different levels of quality. We did geographical targeting, aiming at commuters in the bridges and tunnels in the tri-state area, and we also developed localized ads to support the firm’s different offices, getting the ads in front of people who worked or lived in proximity to those offices. So instead of bidding on “New Jersey family law firm,” we bid on specific towns and regions. This was especially effective on the New Jersey turnpike corridor, where towns tend to run into one another. (Geographical targeting alone yielded a 10% decrease in cost per lead.)</p>
<p>We analyzed the language of the online ads and refined them with cleaner, less cluttered language (keeping in mind at all times the restrictions on lawyer advertising by the New Jersey Bar Association). We also looked at the list of keywords to identify those that had historically converted well, winnowing out the less-productive ones. We continue to do this on an ongoing basis.</p>
<p>We also looked at timing considerations. When we first started with the firm, it was running all the ads at the same price 24 hours a day and seven days a week, all year long. Examining their Google Analytics data, we were able to identify where they derived their most leads by time of day, week and year. For example, Sunday evenings from 10 pm to 1 am were highly productive times; apparently, the end of the weekend is a time when many people begin considering divorce. Another spike occurred just after lunch during weekdays. We also noticed that suppertime on any day and mid-morning and mid-afternoon during weekdays were not productive. This allowed us to pare about 30% off the cost of acquisition, simply by running ads only during the times of greatest productivity. The remaining cost reductions came about through keyword expansion and refinement and constant ad testing, which allowed us to drop losing ads and retain or develop ads that were proven winners.</p>
<p>The client wanted to try remarketing—the practice of identifying a searcher’s interests and targeting ads that follow that individual around the web. We were not in favor of this because the client sells services with many privacy concerns. For example, if a man has been searching for divorce lawyers and his wife uses the same computer, she may be able to discern from the ads she sees that her husband is contemplating divorce—information that, if true, should come from her husband, not the Internet. But we did a limited test, and actually saw a decrease in click-throughs and conversions, so the downside was greater than even we had anticipated.</p>
<p>In addition to abiding by the advertising regulations of the New Jersey Bar Association, the client also wanted to stay within the bounds of good taste and a genuine concern for clients’ privacy and wellbeing. This concern extended to which keywords we selected, as well as the wording of ads. Despite these restrictions, we were able to slash cost per lead by about 50%, while increasing ad productivity by about 15%.</p>
<p>Of course, this kind of process is never “done.” We continue to keep track of keyword productivity, ad scheduling and other data to assure the client’s promotional program is cost-effective and productive.</p>
<p style="text-align: center;">* * * *</p>
<p>This post was authored by <a href="https://beasleydirect.com/about/the-beasley-team/" target="_blank">John Thyfault</a>, Vice President of Search &amp; Social Strategy, of Beasley Direct Marketing. Contact John at <a href="&#109;&#x61;&#105;&#x6c;&#116;&#x6f;&#58;&#x6a;t&#x68;y&#x66;a&#x75;l&#116;&#x40;&#98;&#x65;&#97;&#x73;&#108;&#x65;&#121;&#x64;i&#x72;e&#x63;t&#x2e;c&#111;&#x6d;">&#106;&#x74;&#104;&#x79;&#102;&#x61;u&#x6c;t&#64;&#x62;&#101;&#x61;&#115;&#x6c;e&#x79;d&#105;&#x72;&#101;&#x63;&#116;&#x2e;&#99;&#x6f;m</a>.</p>
<p>John has more than 18 years of marketing, sales and product development experience, and he brings a proven track record of successful campaign, program and product development expertise. His knowledge of search engine optimization and marketing, combined with an in-depth understanding of customer identification, market analysis and segmentation, allows him to deliver high returns on our client’s marketing investment for both business-to-consumer and business-to-business markets.</p>
<p>Prior to working with Beasley Direct, John was Senior Client Services Project Director at ThirdAge.com, a first wave baby boomer lifestyle and community website. At ThirdAge he successfully led major client sponsorships for Fortune 100 companies in healthcare (Tylenol), financial services (American Century), technology (Intel &amp; IBM) and consumer products areas (Revlon &amp; Viactive). He was responsible for strategic and tactical goal setting, project management, new product creation and web site production. John previously worked in Channel Marketing and National Account Sales for IDG Books Worldwide, the publishers of the immensely popular “…For Dummies” book series. Additionally, he managed the wholesale distributor sales channel for Tor/Forge Books, an imprint of St. Martin’s Press.</p>
<p><em> </em>John is active in local marketing associations, including the Direct Marketing Association, the Business Marketing Association and is currently serving on the board of directors for the Silicon Valley American Marketing Association.</p>
<p>John has taught search engine marketing fundamentals extensively. He has led workshops for the Silicon Valley American Marketing Association, Northern California Direct Marketing Association (<a href="https://dmanc.org/">DMAnc</a>) and the Business Marketing Association. He also teaches Search Engine Marketing at UCSC Extension (<a href="https://www.ucsc-extension.edu/">Silicon Valley</a>).</p>
<p>The post <a href="https://beasleydirect.com/case-study-lowering-cost-per-leadacquisition-data-analysis/">Case Study: Lowering Cost Per Lead/Acquisition with Data Analysis</a> appeared first on <a href="https://beasleydirect.com">Beasley Direct and Online Marketing</a>.</p>
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		<title>Using Local Search Marketing &#038; Mobile Search Marketing To Drive Ecommerce &#038; In-Store Sales</title>
		<link>https://beasleydirect.com/using-local-mobile-search-marketing-drive-ecommerce-store-sales/</link>
					<comments>https://beasleydirect.com/using-local-mobile-search-marketing-drive-ecommerce-store-sales/#respond</comments>
		
		<dc:creator><![CDATA[wpadmin]]></dc:creator>
		<pubDate>Mon, 29 Sep 2014 15:02:51 +0000</pubDate>
				<category><![CDATA[Digital Marketing]]></category>
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		<guid isPermaLink="false">http://beasleydirect-blog.com/?p=365</guid>

					<description><![CDATA[<p>Drive Ecommerce and In-Store Sales Using Local Search and Mobile Search Marketing John Thyfault, Vice President of Search &#38; Social Media Marketing for Beasley Direct Marketing, delivered the following presentation at the CohereOne Executive Summit in San Francisco earlier this month. John covers the reach of local mobile marketing and local search online and best [&#8230;]</p>
<p>The post <a href="https://beasleydirect.com/using-local-mobile-search-marketing-drive-ecommerce-store-sales/">Using Local Search Marketing &#038; Mobile Search Marketing To Drive Ecommerce &#038; In-Store Sales</a> appeared first on <a href="https://beasleydirect.com">Beasley Direct and Online Marketing</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><a href="https://beasleydirect.com/wp-content/uploads/2014/07/Local-Search.jpg"><img loading="lazy" decoding="async" class="alignleft size-large wp-image-305" src="https://beasleydirect.com/wp-content/uploads/2014/07/Local-Search-1024x860.jpg" alt="Local Search" width="625" height="524" /></a></p>
<h2>Drive Ecommerce and In-Store Sales Using Local Search and Mobile Search Marketing</h2>
<p>John Thyfault, Vice President of Search &amp; Social Media Marketing for Beasley Direct Marketing, delivered the following presentation at the CohereOne Executive Summit in San Francisco earlier this month. John covers the reach of local mobile marketing and local search online and best practices for mobile organic search and pay-per-click (PPC). He also discusses how businesses can deploy local search marketing to drive traffic to brick-and-mortar stores.</p>
<p>To view the presentation, please click the following link: <a href="https://beasleydirect.com/wp-content/uploads/2014/09/Mobile-Local-eCommerce-CohereOne-0904141.pdf" target="_blank">Mobile Local eCommerce CohereOne 090414</a></p>
<p style="text-align: center;">* * *</p>
<div id="attachment_22" style="width: 380px" class="wp-caption alignleft"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-22" class="size-full wp-image-22" src="https://beasleydirect.com/wp-content/uploads/2013/03/John-Thyfault-Photo.jpg" alt="John Thyfault, VP Search and Social Marketing, Beasley Direct Marketing" width="370" height="409" /><p id="caption-attachment-22" class="wp-caption-text">John Thyfault, VP Search and Social Marketing, Beasley Direct Marketing</p></div>
<p>This post was authored by <a href="https://beasleydirect.com/about/the-beasley-team/" target="_blank">John Thyfault</a>, Vice President of Search &amp; Social Strategy, of Beasley Direct Marketing. Contact John at <a href="&#109;&#x61;i&#108;&#x74;&#111;&#x3a;j&#116;&#x68;y&#x66;&#x61;&#117;&#x6c;t&#64;&#x62;e&#x61;&#x73;&#108;&#x65;y&#100;&#x69;&#114;&#x65;c&#116;&#x2e;c&#111;&#x6d;">&#106;&#x74;h&#121;&#x66;a&#117;&#x6c;t&#x40;&#x62;&#101;&#x61;s&#108;&#x65;y&#100;&#x69;r&#x65;&#x63;&#116;&#x2e;&#x63;&#111;&#x6d;</a>.</p>
<p>John has more than 18 years of marketing, sales and product development experience, and he brings a proven track record of successful campaign, program and product development expertise. His knowledge of search engine optimization and marketing, combined with an in-depth understanding of customer identification, market analysis and segmentation, allows him to deliver high returns on our client’s marketing investment for both business-to-consumer and business-to-business markets.</p>
<p>Prior to working with Beasley Direct, John was Senior Client Services Project Director at ThirdAge.com, a first wave baby boomer lifestyle and community website. At ThirdAge he successfully led major client sponsorships for Fortune 100 companies in healthcare (Tylenol), financial services (American Century), technology (Intel &amp; IBM) and consumer products areas (Revlon &amp; Viactive). He was responsible for strategic and tactical goal setting, project management, new product creation and web site production. John previously worked in Channel Marketing and National Account Sales for IDG Books Worldwide, the publishers of the immensely popular “…For Dummies” book series. Additionally, he managed the wholesale distributor sales channel for Tor/Forge Books, an imprint of St. Martin’s Press.</p>
<p>John is active in local marketing associations, including the Direct Marketing Association, the Business Marketing Association and is currently serving on the board of directors for the Silicon Valley American Marketing Association.</p>
<p>John has taught search engine marketing fundamentals extensively. He has led workshops for the Silicon Valley American Marketing Association, Northern California Direct Marketing Association (<a href="https://dmanc.org/">DMAnc.org</a>) and the Business Marketing Association. He also teaches Search Engine Marketing at (<a href="https://www.ucsc-extension.edu/">UCSC Extension, Silicon Valley</a>).</p>
<p>The post <a href="https://beasleydirect.com/using-local-mobile-search-marketing-drive-ecommerce-store-sales/">Using Local Search Marketing &#038; Mobile Search Marketing To Drive Ecommerce &#038; In-Store Sales</a> appeared first on <a href="https://beasleydirect.com">Beasley Direct and Online Marketing</a>.</p>
]]></content:encoded>
					
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		<title>Boost Your Regional Results through Local Search Marketing (Part 3): Local Online Marketing</title>
		<link>https://beasleydirect.com/boost-regional-results-local-search-marketing/</link>
					<comments>https://beasleydirect.com/boost-regional-results-local-search-marketing/#respond</comments>
		
		<dc:creator><![CDATA[wpadmin]]></dc:creator>
		<pubDate>Mon, 07 Jul 2014 19:06:11 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Lead Generation]]></category>
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		<guid isPermaLink="false">http://beasleydirect-blog.com/?p=304</guid>

					<description><![CDATA[<p>By John Thyfault, Vice President of Search &#38; Social Strategy, Beasley Direct Marketing In Part 1 of this series, we focused on local SEO (search engine optimization) and how to use it to improve your listings for local searches. Part 2 explored using PPC (pay-per-click) to boost local results. In this final installment, we cover [&#8230;]</p>
<p>The post <a href="https://beasleydirect.com/boost-regional-results-local-search-marketing/">Boost Your Regional Results through Local Search Marketing (Part 3): Local Online Marketing</a> appeared first on <a href="https://beasleydirect.com">Beasley Direct and Online Marketing</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><b>By John Thyfault, Vice President of Search &amp; Social Strategy, Beasley Direct Marketing</b></p>
<p><a href="https://beasleydirect.com/wp-content/uploads/2014/07/Local-Search.jpg"><img loading="lazy" decoding="async" class="alignleft size-full wp-image-305" src="https://beasleydirect.com/wp-content/uploads/2014/07/Local-Search.jpg" alt="Local Search" width="1512" height="1270" /></a></p>
<p>In <a href="https://beasleydirect.com/2014/05/02/">Part 1</a> of this series, we focused on local SEO (search engine optimization) and how to use it to improve your listings for local searches. <a href="https://beasleydirect.com/2014/05/27/">Part 2</a> explored using PPC (pay-per-click) to boost local results. In this final installment, we cover the other ways you can optimize local search results for your business through citations, reviews, social media and local advertising. Please note that none of these are game-changers in themselves; they fill in the gaps and heighten the probability that your local customer will be able to find you more easily.</p>
<p><b>NAP Data Is Critical</b></p>
<p>We’ve mentioned the importance of NAP (name, address, telephone number) consistency before, but it bears repeating.</p>
<p>You must have a local number for best local results with search engines. An 800 number screams “national.” Using third-party tracking phone numbers to track how callers found you can be useful, but not in the context of local search. Search engines confronted by different phone numbers in different places for your business will discount your locality—that is to say, your business may not be perceived as truly local, and may appear lower down on the list of results.</p>
<p>Ensure that all your NAP data is consistent, no matter where it appears. This will help search engines to determine your physical location.</p>
<p><b>Citations</b></p>
<p>A citation is when your business is listed as a resource, but there may not be a recommendation or review. There might not even be a link back to your website.</p>
<p>Google gives citations a fair amount of importance in its algorithm for figuring out who’s important in a given business. There are many different kinds of citations:</p>
<ul>
<li><b>Sponsorships. </b>When you sponsor a local charity, fundraiser, sports team, school program, etc., your business appears as a sponsor on the organization’s website (as well as in other materials). Think twice about sponsoring an organization that doesn’t have a website, because you don’t get the online magic of having links back to your site or at least a search engine ready to hand for customers.<b></b></li>
<li><b>Current Relationships. </b>Your customers, business partners or clients may list your business online.<b></b></li>
<li><b>Social Citations. <ins cite="mailto:Kathy%20Keenan" datetime="2014-07-07T11:25"></ins></b>These overlap with sponsorships, and include local seminars, networking events, and so forth. If, for instance, one of your real estate agents is participating in a seminar for first-time home-buyers,<b> </b>but the seminar is sponsored by a bank, the mention of your business in the speaker lineup will be considered a citation by search engines.</li>
<li><b>Job Board Listings. <ins cite="mailto:Kathy%20Keenan" datetime="2014-07-07T11:25"></ins></b>Listing your company on job boards falls into the citation category. For the purpose of local search, obviously local job boards are best for this.<b></b></li>
<li><b>Directory Citations. </b>The best directories are those with a list of specific services in your area—and they are also the most difficult. Some sites try to fool Google by creating a list of unrelated services but exercising no editorial review over it. They might be trying to boost their Page Rank, or they might be hosting advertising, but they’re not the best place to get listed because search engines (especially Google) rate directories according to their relevance and usefulness. The best directories are those with lists of related services where the directory is curated, with good links and—the best—reviews.<b></b></li>
</ul>
<p><b> </b><b>Reviews</b></p>
<p>Getting a review on a legitimate site is helpful because Google and other search engines give a lot of weight to reviews—most sites that accept reviews make it hard to game the system with fake reviews. For Google, the most valuable place to get a review is on Google+. Even a “+1” counts. A +1 ranking is akin to “Liking” a Facebook page. The more +1’s you get, the more visible you are to Google. The relevancy of who gave you the review or the +1 is important; if you are a shoe store in Minneapolis and you got a +1 from a person in California, that won’t count as such as a +1 from a resident of Lake Elmo, MN. However, national review sites such as Yelp! or Angie’s List are location-sensitive and have local reviews.</p>
<p>Remember, reviews must be real reviews from real people. Google is extremely good at sniffing out fake reviewers; they tend to use the same language all the time, and review services or products that aren’t relevant to them. Don’t even think about signing up a service that promises hundreds of positive reviews: it’s a great way to get Google to downgrade your relevance.</p>
<p>Amazon scrutinizes purchase histories associated with reviewers. It doesn’t bar reviews from people who haven’t bought the product on Amazon, but these are given less weight. Amazon also doesn’t take down negative reviews—there’s too great a risk of being accused of pushing positive reviews and ditching the negatives, which would impugn the reputation of Amazon itself.</p>
<p>Solicit reviews from your happy customers. They’re by far the best source of good reviews. And don’t attempt to game the system, because it will come back to haunt you. A few years ago, we worked with a restaurant in San Francisco. The restaurant had been advised by a consultant to place reviews on a large, national review site and a leading national reservation service site. After three months of placing fake reviews on these sites, the sites figured it out. The review site banished them to a mention at the bottom of the results listing. The reservation service banned them completely. So don’t try to trick the system.</p>
<p><b>Social Networking Sites</b></p>
<p>Claim your listings for your company on Facebook, Foursquare, Yelp! and other social networking sites.  Depending on the site, search engines may not be able to crawl and give you “credit” in their results, but you can still increase your sales as a result of people finding your company page on the social network site.</p>
<p>Make sure these listings have the key information about your location, hours, services offered and contact information. Again, make sure your NAP is consistent across all of the social networking sites. These sites give you an opportunity to speak in a more informal, conversational way with your customers. They establish a community for customers and are another way your customers can contact you.</p>
<p>Social media sites are also a great place to post promotional and seasonal offers. If you are looking to drive people into a physical store, tie these offers to the actual visit. Try to post on a regular basis, even if it is just a brief paragraph about a local news item or a quick promotion. This regular posting will encourage repeat traffic from both customers and search engines.</p>
<p><b>Local Advertising</b></p>
<p>Do local online advertising if it makes sense in the context of your business. If the cost of advertising outweighs the potential benefit, rely on citations and reviews. But if advertising does make sense (and some services like Google AdWords are pretty cost-effective and allow you to control expenditures), it’s another little building block in the task of building local presence online.  It often will not help in your organic search listings, but the end result is driving local traffic to your site that you can turn into sales.</p>
<p><b>The Final Analysis</b></p>
<p>Cast a wide net. Get listed (with legitimate sites) wherever you can. Get real reviews wherever you can. You probably can’t have too many citations or reviews, as long as they are genuine. Use cost-effective local ads online if they make sense for your business. But remember: this is a process, not an event. You can’t just get some citations and reviews going and then walk away thinking, “Mission accomplished.” Reviews get old, directories fall into disuse, sites come and go. You must work at it over time to be successful.</p>
<p align="center">* * * *</p>
<p>This post was authored by <a href="https://beasleydirect.com/about/the-beasley-team/" target="_blank">John Thyfault</a>, Vice President of Search &amp; Social Strategy, of Beasley Direct Marketing. Contact John at <a href="&#109;a&#x69;l&#x74;o&#x3a;j&#x74;h&#x79;f&#x61;&#117;&#x6c;&#116;&#x40;&#98;&#x65;&#97;&#x73;&#108;&#x65;&#121;&#x64;&#105;r&#x65;c&#x74;&#46;&#x63;o&#x6d;">&#106;&#x74;&#x68;y&#102;&#x61;u&#108;&#x74;&#64;&#98;&#x65;a&#115;&#x6c;&#x65;&#121;&#x64;&#x69;r&#101;&#x63;t&#46;&#x63;o&#109;</a>.</p>
<p>John has more than 18 years of marketing, sales and product development experience, and he brings a proven track record of successful campaign, program and product development expertise. His knowledge of search engine optimization and marketing, combined with an in-depth understanding of customer identification, market analysis and segmentation, allows him to deliver high returns on our client’s marketing investment for both business-to-consumer and business-to-business markets.</p>
<p>Prior to working with Beasley Direct, John was Senior Client Services Project Director at ThirdAge.com, a first wave baby boomer lifestyle and community website. At ThirdAge he successfully led major client sponsorships for Fortune 100 companies in healthcare (Tylenol), financial services (American Century), technology (Intel &amp; IBM) and consumer products areas (Revlon &amp; Viactive). He was responsible for strategic and tactical goal setting, project management, new product creation and web site production. John previously worked in Channel Marketing and National Account Sales for IDG Books Worldwide, the publishers of the immensely popular “…For Dummies” book series. Additionally, he managed the wholesale distributor sales channel for Tor/Forge Books, an imprint of St. Martin’s Press.</p>
<p>John is active in local marketing associations, including the Direct Marketing Association, the Business Marketing Association and is currently serving on the board of directors for the Silicon Valley American Marketing Association.</p>
<p>John has taught search engine marketing fundamentals extensively. He has led workshops for the Silicon Valley American Marketing Association, Northern California Direct Marketing Association (<a href="https://dmanc.org/">DMAnc.org</a>) and the Business Marketing Association. He also teaches Search Engine Marketing at (<a href="https://www.ucsc-extension.edu/">UCSC Extension, Silicon Valley</a>.</p>
<p>The post <a href="https://beasleydirect.com/boost-regional-results-local-search-marketing/">Boost Your Regional Results through Local Search Marketing (Part 3): Local Online Marketing</a> appeared first on <a href="https://beasleydirect.com">Beasley Direct and Online Marketing</a>.</p>
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		<title>Beasley Direct Marketing, Inc. Becomes SEO Partner for Kane and Finkel Healthcare Communications</title>
		<link>https://beasleydirect.com/beasley-direct-marketing-inc-becomes-seo-partner-for-kane-and-finkel-healthcare-communications/</link>
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		<dc:creator><![CDATA[wpadmin]]></dc:creator>
		<pubDate>Wed, 12 Feb 2014 01:32:09 +0000</pubDate>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Press Release]]></category>
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		<guid isPermaLink="false">http://beasleydirect-blog.com/?p=229</guid>

					<description><![CDATA[<p>MORGAN HILL, CA News Facts: Beasley Direct Marketing, Inc. (www.BeasleyDirect.com) of Northern California has become a search engine optimization partner for Kane and Finkel Healthcare Communications. Work will focus on search engine optimization, including: keyword and key phrase research, content and layout strategy, website technical and architecture analysis, website link building, and social media optimization [&#8230;]</p>
<p>The post <a href="https://beasleydirect.com/beasley-direct-marketing-inc-becomes-seo-partner-for-kane-and-finkel-healthcare-communications/">Beasley Direct Marketing, Inc. Becomes SEO Partner for Kane and Finkel Healthcare Communications</a> appeared first on <a href="https://beasleydirect.com">Beasley Direct and Online Marketing</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>MORGAN HILL, CA</p>
<p><strong>News Facts:</strong></p>
<ul>
<li>Beasley Direct Marketing, Inc. (www.BeasleyDirect.com) of Northern California has become a search engine optimization partner for Kane and Finkel Healthcare Communications. Work will focus on search engine optimization, including: keyword and key phrase research, content and layout strategy, website technical and architecture analysis, website link building, and social media optimization for Kane and Finkel Healthcare Communications clients.</li>
</ul>
<p><strong>About us:</strong></p>
<p><strong>Beasley Direct Marketing, Inc.</strong> (www.BeasleyDirect.com) is known for bringing the latest marketing strategies to online and direct marketing. Beasley Direct provides services in email marketing, search engine optimization, social media, pay-per-click (PPC) advertising, website design, media planning, direct mail marketing, lead generation and nurture campaigns, and database management. Beasley Direct Marketing, Inc. helps clients in both B2B and B2C marketing. Beasley Direct Marketing is privately held and headquartered in the Silicon Valley suburb, Morgan Hill, California. For more information, go to www.BeasleyDirect.com or call Laurie Beasley, President, at 408-782-0046 x21 or email <a href="&#109;&#x61;&#x69;l&#116;&#x6f;:&#108;&#x62;&#x65;&#97;&#x73;&#x6c;e&#121;&#x40;w&#119;&#x77;&#x2e;&#98;&#x65;&#x61;s&#108;&#x65;y&#100;&#x69;&#x72;&#101;&#x63;&#x74;&#46;&#99;&#x6f;m" target="_blank">&#108;&#x62;e&#97;&#x73;l&#x65;&#x79;&#64;&#x62;e&#97;&#x73;l&#101;&#x79;&#100;&#x69;r&#101;&#x63;t&#46;&#x63;&#111;&#x6d;</a>.</p>
<p><strong>Kane and Finkel Healthcare Communications</strong> was one of the largest independently owned and operated global healthcare marketing and branding firms. The agency was formed 15 years ago and continues to rank among the top healthcare communications companies, serving clients throughout the US, Asia, and Europe.</p>
<p>Contact:<br />
<a href="https://beasleydirect.com/about/the-beasley-team/" target="_blank">Laurie B. Beasley</a><br />
Ph: 408-782-0046 x21<br />
Fx: 408-782-9604<br />
&#x6c;&#98;e&#x61;&#115;l&#x65;&#x79;&#64;&#x62;&#x65;&#97;s&#x6c;&#101;y&#x64;&#x69;&#114;&#x65;&#x63;&#116;&#46;&#x63;&#111;m</p>
<p>The post <a href="https://beasleydirect.com/beasley-direct-marketing-inc-becomes-seo-partner-for-kane-and-finkel-healthcare-communications/">Beasley Direct Marketing, Inc. Becomes SEO Partner for Kane and Finkel Healthcare Communications</a> appeared first on <a href="https://beasleydirect.com">Beasley Direct and Online Marketing</a>.</p>
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			</item>
		<item>
		<title>Beasley Direct Marketing, Inc. Becomes Search Engine Optimization Partner for Kane and Finkel Healthcare Communications</title>
		<link>https://beasleydirect.com/beasley-direct-marketing-inc-becomes-search-engine-optimization-partner-for-kane-and-finkel-healthcare-communications/</link>
					<comments>https://beasleydirect.com/beasley-direct-marketing-inc-becomes-search-engine-optimization-partner-for-kane-and-finkel-healthcare-communications/#respond</comments>
		
		<dc:creator><![CDATA[wpadmin]]></dc:creator>
		<pubDate>Sun, 26 Jan 2014 02:07:08 +0000</pubDate>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Beasley Direct]]></category>
		<category><![CDATA[Beasley Direct Marketing]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[direct marketing]]></category>
		<category><![CDATA[direct marketing agency]]></category>
		<category><![CDATA[direct response]]></category>
		<category><![CDATA[Internet marketing]]></category>
		<category><![CDATA[keyword audit]]></category>
		<category><![CDATA[link building]]></category>
		<category><![CDATA[multi-channel marketing]]></category>
		<category><![CDATA[multi-touch marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[technical site review]]></category>
		<category><![CDATA[website content]]></category>
		<guid isPermaLink="false">http://beasleydirect-blog.com/?p=218</guid>

					<description><![CDATA[<p>MORGAN HILL, CA News Facts: Beasley Direct Marketing, Inc. of Northern California has become a search engine optimization partner for Kane and Finkel Healthcare Communications. Work will focus on search engine optimization, including: keyword and key phrase research, content and layout strategy, website technical and architecture analysis, website link building, and social media optimization for [&#8230;]</p>
<p>The post <a href="https://beasleydirect.com/beasley-direct-marketing-inc-becomes-search-engine-optimization-partner-for-kane-and-finkel-healthcare-communications/">Beasley Direct Marketing, Inc. Becomes Search Engine Optimization Partner for Kane and Finkel Healthcare Communications</a> appeared first on <a href="https://beasleydirect.com">Beasley Direct and Online Marketing</a>.</p>
]]></description>
										<content:encoded><![CDATA[<table border="0" width="639" cellspacing="0" cellpadding="0">
<tbody>
<tr>
<td valign="top" width="600">MORGAN HILL, CA</p>
<p><strong>News Facts:</strong></p>
<ul>
<li>Beasley Direct Marketing, Inc. of Northern California has become a search engine optimization partner for Kane and Finkel Healthcare Communications. Work will focus on search engine optimization, including: keyword and key phrase research, content and layout strategy, website technical and architecture analysis, website link building, and social media optimization for Kane and Finkel Healthcare Communications clients.</li>
</ul>
<p><strong>About us:</strong></p>
<p><strong>Beasley Direct Marketing, Inc.</strong> (www.BeasleyDirect.com) is known for bringing the latest marketing strategies to online and direct marketing. Beasley Direct provides services in email marketing, search engine optimization, social media, pay-per-click (PPC) advertising, website design, media planning, direct mail marketing, lead generation and nurture campaigns, and database management. Beasley Direct Marketing, Inc. helps clients in both B2B and B2C marketing. Beasley Direct Marketing is privately held and headquartered in the Silicon Valley suburb, Morgan Hill, California. For more information, go to www.BeasleyDirect.com or call Laurie Beasley, President, at 408-782-0046 x21 or email <a href="&#109;&#x61;&#x69;l&#116;&#x6f;:&#108;&#x62;&#x65;a&#115;&#x6c;e&#121;&#x40;&#x77;w&#119;&#x2e;b&#101;&#x61;&#x73;&#108;&#101;&#x79;d&#105;&#x72;&#x65;&#99;&#x74;&#x2e;c&#111;&#x6d;" target="_blank">&#x6c;&#98;&#101;a&#x73;&#x6c;&#101;y&#x40;&#x62;&#101;as&#x6c;&#101;&#121;d&#x69;&#x72;&#101;c&#x74;&#x2e;&#99;&#111;m</a>.</p>
<p><strong>Kane and Finkel Healthcare Communications</strong> was one of the largest independently owned and operated global healthcare marketing and branding firms. The agency was formed 15 years ago and continues to rank among the top healthcare communications companies, serving clients throughout the US, Asia, and Europe.</p>
<p>Contact:<br />
<a href="https://beasleydirect.com/about/the-beasley-team/" target="_blank">Laurie B. Beasley</a><br />
Ph: 408-782-0046 x21<br />
Fx: 408-782-9604<br />
lbeasl&#101;&#121;&#64;&#98;&#101;&#97;&#115;&#x6c;&#x65;&#x79;&#x64;&#x69;&#x72;&#x65;&#x63;&#x74;&#x2e;&#x63;&#x6f;m</td>
<td valign="top" width="39"></td>
</tr>
</tbody>
</table>
<p>The post <a href="https://beasleydirect.com/beasley-direct-marketing-inc-becomes-search-engine-optimization-partner-for-kane-and-finkel-healthcare-communications/">Beasley Direct Marketing, Inc. Becomes Search Engine Optimization Partner for Kane and Finkel Healthcare Communications</a> appeared first on <a href="https://beasleydirect.com">Beasley Direct and Online Marketing</a>.</p>
]]></content:encoded>
					
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			</item>
		<item>
		<title>Beasley Direct Marketing, Inc. Becomes Search Engine Optimization Agency for Cloud Cruiser</title>
		<link>https://beasleydirect.com/beasley-direct-marketing-inc-becomes-search-engine-optimization-agency-for-cloud-cruiser/</link>
					<comments>https://beasleydirect.com/beasley-direct-marketing-inc-becomes-search-engine-optimization-agency-for-cloud-cruiser/#respond</comments>
		
		<dc:creator><![CDATA[wpadmin]]></dc:creator>
		<pubDate>Thu, 08 Aug 2013 16:19:29 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Direct mail]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Beasley Direct]]></category>
		<category><![CDATA[Beasley Direct Marketing]]></category>
		<category><![CDATA[campaign management]]></category>
		<category><![CDATA[content review]]></category>
		<category><![CDATA[keyword audit]]></category>
		<category><![CDATA[link building]]></category>
		<category><![CDATA[optimization agency]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[search marketing]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[technical site review]]></category>
		<guid isPermaLink="false">http://beasleydirect-blog.com/?p=129</guid>

					<description><![CDATA[<p>August, 2013, Morgan Hill, CA News Facts: Beasley Direct Marketing, Inc. (www.BeasleyDirect.com) of Northern California has become a search engine optimization agency for Cloud Cruiser. The initial work will focus on keyword and key phrase research, content and layout strategy, website technical and architecture analysis, website link building, and social media optimization. About us: Beasley [&#8230;]</p>
<p>The post <a href="https://beasleydirect.com/beasley-direct-marketing-inc-becomes-search-engine-optimization-agency-for-cloud-cruiser/">Beasley Direct Marketing, Inc. Becomes Search Engine Optimization Agency for Cloud Cruiser</a> appeared first on <a href="https://beasleydirect.com">Beasley Direct and Online Marketing</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><b>August, 2013, Morgan Hill, CA</b></p>
<p><b>News Facts:</b></p>
<ul>
<li>Beasley Direct Marketing, Inc. (<span style="text-decoration: underline;">www.BeasleyDirect.com</span>) of Northern California has become a search engine optimization agency for Cloud Cruiser. The initial work will focus on keyword and key phrase research, content and layout strategy, website technical and architecture analysis, website link building, and social media optimization.</li>
</ul>
<p><b>About us:</b></p>
<p><b>Beasley Direct Marketing, Inc.</b> (<span style="text-decoration: underline;">www.BeasleyDirect.com</span>) is known for bringing the latest marketing strategies to online and direct marketing. Beasley Direct provides services in email marketing, search engine optimization, print advertising, social media, pay-per-click (PPC) advertising, website design, media planning, direct mail marketing, lead generation and nurture campaigns, and database management. Beasley Direct Marketing, Inc. helps clients in both B2B and B2C marketing and is privately held and headquartered in the Silicon Valley suburb, Morgan Hill, California. For more information, go to <span style="text-decoration: underline;">www.BeasleyDirect.com</span> or call Laurie Beasley, President, at 408-782-0046 x21 or email<span style="text-decoration: underline;">&#x6c;&#x62;&#x65;&#x61;&#x73;&#x6c;&#x65;&#x79;&#x40;&#x62;&#x65;&#x61;&#x73;&#x6c;&#101;&#121;&#100;&#105;&#114;&#101;&#99;&#116;&#46;&#99;&#111;m</span>.</p>
<p><b>C</b><b>loud Cruiser</b> (<a href="https://www.cloudcruiser.com/">CloudCruiser.com</a> ) offers an innovative cloud financial management solution that was built from the ground up for the cloud economy. It maximizes freedom of choice for our customers, as they transition to the cloud, by providing dynamic financial intelligence across heterogeneous IT environments. Our solution is used by finance and IT professionals within enterprises and cloud service providers for achieving the low cost promise of the cloud and maximizing profitability.</p>
<p><b>Contact:</b></p>
<p><a href="https://beasleydirect.com/about/the-beasley-team/" target="_blank">Laurie B. Beasley</a><br />
Ph: 408-782-0046 x21<br />
Fx: 408-782-9604<br />
lbeasley&#64;&#98;&#101;&#97;&#115;&#108;&#101;&#121;&#100;&#105;&#x72;&#x65;&#x63;&#x74;&#x2e;&#x63;&#x6f;&#x6d;</p>
<p>The post <a href="https://beasleydirect.com/beasley-direct-marketing-inc-becomes-search-engine-optimization-agency-for-cloud-cruiser/">Beasley Direct Marketing, Inc. Becomes Search Engine Optimization Agency for Cloud Cruiser</a> appeared first on <a href="https://beasleydirect.com">Beasley Direct and Online Marketing</a>.</p>
]]></content:encoded>
					
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