• EMAIL MARKETING SERVICES
• CUSTOM EMAIL TEMPLATE DESIGN
• EMAIL CAMPAIGN DESIGN
• EMAIL COPYWRITING
• EMAIL DELIVERABILITY SERVICES
• MARKETING AUTOMATION SERVICES
• MARKETING AUTOMATION AUDIT
• MOBILE OPTIMIZED EMAIL

Email Marketing

Effective email marketing is a combination of creativity and science. We help our email marketing services clients think through both.

The creative side of email marketing is copy, design and personalization, using the data you possess about your audience’s preferences and behavior to deliver highly targeted messages. The science side includes familiarity with email marketing best practices for list building and maintenance, email transmission platforms, deliverability management, dynamic content, establishing the right time and day to email, and designing/coding for mobile.

Beasley, a veteran leader among email marketing companies, has extensive experience in every aspect of email marketing, from crafting and designing messages, to helping you manage programming, sending, and post-analysis. Our hundreds of engagements with marketers tell us what’s working best in a changing landscape. Typically, using email marketing best practices, we are able to make dramatic improvements in opens, click-throughs, and conversions compared to the status quo.

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We had the pleasure of working with Beasley Direct and Online Marketing recently and it was a terrific experience. Reviewing our existing email campaigns, providing a customized training course for our team members and providing solid technical advice to make our campaigns work harder and generate more response – they provided the total package. Beasley Direct is a group of experts, working together to provide high-value support to their direct marketing clients. These guys really understand the metrics and technical aspects of email marketing and B2B Lead Gen!

— Bill Gattinger, Senior Manager, Traffic and Direct Marketing – ATB Financial

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Laurie Beasley, President of Beasley Direct and Online Marketing, Inc., will be teaching a live online email marketing workshop for the Direct Marketing Association of Northern California.

Improving Email Marketing Response Rates: Winning email marketing strategies for acquiring and retaining customers

(Friday, November 30, 2018. 10:00 AM to 12:00 PM Pacific Standard Time)

Email marketing requires immense effort to make it work effectively these days. Small (or large) creative and strategic missteps can cost you dearly in your response rate. You need to have all of your bases covered in terms of creative, list and engagement strategies.

This class presents winning email marketing strategies for acquiring and retaining customers in a world of crowded email inboxes and mobile viewers. We’ll talk about best practices for email copy, design, and implementation. We’ll cover offer strategies, writing winning subject lines, which day of the week to send and frequency, and how to design emails for mobile using responsive design. The class lays out a complete strategy on how to build your engagement score by implementing onboarding and engagement playbooks. We’ll also discuss strategies to improve your deliverability and how to avoid spam filters. Learn more.

About the DMAnc (www.DMAnc.org)

The DMA of Northern California was formed to educate, inform and provide networking opportunities for Direct and Online Marketing professionals in the San Francisco Bay Area.

We hold monthly luncheon meetings, workshops, periodic half-day seminars, and provide opportunity for the best in learning and job networking in the Northern California marketing community.

About Beasley Direct and Online Marketing, Inc.

Beasley Direct and Online Marketing, Inc., is known for bringing the latest marketing strategies to online and direct marketing. We provide services in inbound and outbound marketing including: content creation, email marketing, search engine optimization (SEO), print advertising, social media advertising, pay-per-click (PPC) advertising, Amazon Marketing Services (AMS), website design, media planning/public relations, direct mail marketing, lead generation and nurture campaigns, and database management. We help clients in both B2B and B2C marketing and are privately held and headquartered in the Silicon Valley suburb of Morgan Hill, California. For more information, go here.

Get a Free Reverse Sales Funnel Audit! Learn more here.

The post Join Laurie Beasley, President of Beasley Direct and Online Marketing, Inc., in a Live Online “Improving Email Marketing Response Rates” Workshop appeared first on Beasley Direct and Online Marketing.