About Beasley Direct and Online Marketing, Inc.

Beasley Direct and Online Marketing, Inc., is a full service direct and online marketing agency serving both B2B and B2C clients. Our goal is to help clients measure their campaigns and achieve the lowest cost per lead or sale through relentless analysis and optimization. Inbound marketing services include search engine optimization (SEO), search engine marketing (SEM), content marketing, lead generation and website design. Outbound marketing services include email marketing and marketing automation, direct mail, and tele-prospecting services.

About Silicon Valley Business Journal

The Silicon Valley Business Journal is the Silicon Valley version of the American City Business Journals (ACBJ), which is the largest publisher of metropolitan business newsweeklies in the United States, with 44 websites and 64 business publications across the country reaching more than 10 million readers each week. They also offer specialty publications for sports fans, sports business readers and classic car enthusiasts.

Written by Laurie Beasley
Co-Founder and President, Beasley Direct and Online Marketing, Inc.

Is your company’s website underperforming? Have one of Silicon Valley’s top online marketing agencies optimize your site for leads, sales and revenue generation. Contact us now.

The post Beasley Direct and Online Marketing, Inc., Places 17th in Silicon Valley Business Journal 2022 List of Largest Advertising, Marketing and PR Agencies appeared first on Beasley Direct and Online Marketing.

One of the ranking factors of Mobile-first search engine optimization (SEO) are voice searches. Voice searches are unique as searchers usually ask a question, like, “Where can I get the nearest pizza?”, or “What should I include in my kit?”. Whether your company is B2C (business-to-consumer) or B2B (business-to-business) searchers can find your site by asking questions about products and services. How can you monetize voice search on your revenue generating pages? Read more.

Making Money from Voice Search Terms

Remember your FAQ page? What if instead of landing on your FAQs searchers went directly to a product or service page? Your web page would answer their question and offer a product or service, with a compelling call-to-action (CTA); this will help increase your leads, sales and ROI. How are questions added to pages? Keep reading….

There are several ways to add questions to pages. One is within content, as in the above paragraph. You can add questions to the META titles or description, the slug, headlines, at the bottom of the page, almost anywhere. But, you want the questions and answers to be conspicuous. Stick to headlines, or a cluster of Q&A’s at the bottom of the page. Now you know where to place your page-by-page Q&A’s, so how do you get the questions?

Three quick sources for questions:

1. Search on a keyword. Google and other search engines sometimes list the most popular questions just below the first search results.
2. SpyFu (the free version). Type a keyword into the Keyword Research box and check the Questions box on the right-hand-side.
3. If no questions are found in search or tools, ask your teams (sales, front-end, etc…). They’ll have great insight!

Keep the question answers to two or three keyword rich sentences. Use the keywords focused on your product of service page’s content. You should see an increase in traffic to your pages.

By Andy Hoover, Manager, Search Engine and Social Media Marketing for Beasley Direct and Online Marketing, Inc.

Andy has over 20-years’ experience with SEO and paid digital advertising, successfully creating, implementing and managing campaigns for SMBs to Fortune 500’s.

Is your business website meeting goals? It’s time for an SEO audit. Contact us and we’ll give a free audit with consultation.

The post How Can Your Web Pages Rank Well for Voice Search SEO? appeared first on Beasley Direct and Online Marketing.

About Beasley Direct and Online Marketing, Inc.

Beasley Direct and Online Marketing, Inc., is known for bringing the latest marketing strategies to online and direct marketing. Beasley provides services in inbound and outbound marketing including:  content creation, email marketing, search engine optimization (SEO), print advertising, social media advertising, pay-per-click (PPC) advertising, Amazon Marketing Services (AMS), website design, media planning/public relations, direct mail marketing, lead generation and nurture campaigns, and database management. Beasley Direct and Online Marketing, Inc., helps clients in both B2B and B2C marketing and is privately held and headquartered in the Silicon Valley suburb of Morgan Hill, California. For more information, go to www.BeasleyDirect.com .

About Silicon Valley Business Journal

The Silicon Valley Business Journal is the local version of the American City Business Journals (ACBJ), which is the largest publisher of metropolitan business newsweeklies in the United States, with 43 business publications across the country reaching more than 3.6 million readers each week. They also offer specialty publications for sports fans, sports business readers and classic car enthusiasts.

Is your Digital Marketing initiative failing? Beasley’s professional marketing team can help. Start with a free SEO audit of your company’s website. Sign up here.

By Laurie B. Beasley

The post Beasley Direct and Online Marketing, Inc., Places 14th in Silicon Valley Business Journal List of Largest Advertising, Marketing and PR Agencies appeared first on Beasley Direct and Online Marketing.

Listen to the Podcast here:

Excerpt

Cindy Greenglass
Host, WVU Marketing Communications Today

“You’ve been involved in auditing and correcting websites’ search engine optimization issues for some time. You’re a real expert in it, and you shared with me that what almost always spurs a call to you for an SEO or a website audit project is a dramatic drop in website traffic or leads. Why would you think that is happening?”

Laurie Beasley
Co-Founder and President, Beasley Direct and Online Marketing, Inc.

“Well, that goes back to sort of neglecting the site. Well, it can happen for two reasons. Google does do updates in their search algorithms, and there have been, over the last few years, some pretty major updates. If anybody’s been following them, they have had some funny code names, Hummingbird and things like that, Penguin, and with each of those updates, if people were not paying attention to them, there have been some pretty disastrous falling off the cliff of search results for companies. They were scrambling to catch up and make changes to their sites to catch up with those updates. But beyond that, folks are letting their SEO fall by the wayside by not focusing on keeping their sites optimized for Google’s top search ranking factors. This lack of maintenance comes from a lack of marketing commitment and understanding. And often the web development group just doesn’t understand Google and doesn’t maintain the site so Google can index it. So let’s talk more about this.” ”

About Laurie Beasley

Laurie B. Beasley is co-founder and president of Beasley Direct and Online Marketing, Inc., which provides services in inbound and outbound marketing including: content creation, email marketing, search engine optimization (SEO), social media marketing, pay-per-click (PPC) advertising, Amazon Marketing Services (AMS), website design, media planning/public relations, direct mail marketing, lead generation and nurture campaigns, marketing automation management, and database management for both B2B and B2C companies. Ms. Beasley serves as president and online marketing certification instructor for the Direct Marketing Association of Northern California. She also speaks on online marketing and demand generation topics for several marketing organizations, including the DMA, BMA, and AMA.

Is your SEO initiative failing? Beasley’s professional SEO team can help. Start with a free SEO audit of your company’s website. Sign up here.

The post How to Get Your SEO Initiative to Work. Podcast with Laurie Beasley as Heard on WVU Marketing Communications Today. appeared first on Beasley Direct and Online Marketing.

Andreas Ramos has joined Beasley Direct and Online Marketing, Inc., as Vice President, Digital Marketing.  Andreas will assist clients in global digital marketing strategy and in training their teams in content marketing, SEO strategy, social media, and Google advertising.

Andreas is the author of fourteen best-selling books on SEO, social media, and content marketing, including: #TwitterBook, How to Write a Book!, The Big Book of Content Marketing, Search Engine Marketing (McGraw-Hill), and technical reviewer of Search Engine Marketing, by Mike Moran (IBM Press). Andreas co-founded two digital marketing agencies. He also led the digital marketing team at Acxiom and was Manager of Global SEO at Cisco.

About Beasley Direct and Online Marketing, Inc.

Beasley Direct and Online Marketing, Inc., is known for bringing the latest marketing strategies to online and direct marketing. Beasley provides services in inbound and outbound marketing including:  content creation, email marketing, search engine optimization (SEO), print advertising, social media advertising, pay-per-click (PPC) advertising, Amazon Marketing Services (AMS), website design, media planning/public relations, direct mail marketing, lead generation and nurture campaigns, and database management. Beasley Direct and Online Marketing, Inc., helps clients in both B2B and B2C marketing and is privately held and headquartered in the Silicon Valley suburb of Morgan Hill, California. For more information, go to https://www.beasleydirect.com/.

Need help with your digital marketing? Review our digital marketing offerings and get free SEO and PPC audits here.

The post Andreas Ramos Joins Beasley Direct & Online Marketing, Inc., as VP, Digital Marketing appeared first on Beasley Direct and Online Marketing.

Get the recorded online workshop here.

You need advanced SEO training because the landscape for search engine marketing (SEM) is constantly changing. SEM requires sophisticated techniques to beat your competitors and achieve your marketing goals. As search engine marketing moves away from the old keyword centric paradigm, new approaches need to be laid out to aid in your site’s visibility.

What you’ll learn:

• SEO in the time of RankBrain, Panda, Penguin, Hummingbird, etc:
• How to insulate your site from Google’s constant updates
• Understanding the new ways in which Google tracks search quality
• Optimizing your domain for the best search visibility
• Optimizing your servers for the best search performance
• Structured data markup and why you need it on your site
• Advanced Link building and offsite factors:
  • Going the extra mile to find the right link targets in the right “neighborhoods” without violating Google’s rules

Learn more.

About the DMAnc (www.DMAnc.org)

The DMA of Northern California was formed to educate, inform and provide networking opportunities for Direct and Online Marketing professionals in the San Francisco Bay Area.

About Beasley Direct and Online Marketing, Inc.

Beasley Direct and Online Marketing, Inc., is known for bringing the latest marketing strategies to online and direct marketing. We provide services in inbound and outbound marketing including: content creation, email marketing, search engine optimization (SEO), print advertising, social media advertising, pay-per-click (PPC) advertising, Amazon Marketing Services (AMS), website design, media planning/public relations, direct mail marketing, lead generation and nurture campaigns, and database management. We help clients in both B2B and B2C marketing and are privately held and headquartered in the Silicon Valley suburb of Morgan Hill, California. For more information, go here.

Get a free SEO Audit! Learn more here.

The post Join John Thyfault, Vice President, Search Engine and Social Media Marketing for Beasley Direct and Online Marketing, Inc., in a Live Online “Advanced Search Engine Optimization (SEO)” Workshop appeared first on Beasley Direct and Online Marketing.

John Thyfault, Vice President, Search Engine and Social Media Marketing for Beasley Direct and Online Marketing, Inc., will be teaching a live online Search Engine Optimization (SEO) Fundamentals workshop for the Direct Marketing Association of Northern California.

Search Engine Optimization (SEO) Fundamentals

Enroll in the recorded online workshop here.

Google and Bing have all pushed the boundaries of how they look at websites in order to give the most relevant results. But they have also stood by a set of core areas that they continue to look for on a website. By understanding what the engines are looking for, you can optimize your site to deliver it, and you will have a solid foundation for future search success.

What you’ll learn:

• How to review your site as a whole, that will support the individual sections and pages in the search results
• How to do solid keyword and language research, using the language your customers are using
• How to develop an architecture that re-enforces your site’s content for the search engines
• The top three tools to identify technical and on-page issues
• On-page factors that need to be optimized
• Top five WordPress optimization tips
• How to understand inbound link profiles for your site and start a solid link building campaign that plays by the engines’ rules

Learn more.

About the DMAnc (www.DMAnc.org)

The DMA of Northern California was formed to educate, inform and provide networking opportunities for Direct and Online Marketing professionals in the San Francisco Bay Area.

We hold monthly luncheon meetings, workshops, periodic half-day seminars, and provide opportunity for the best in learning and job networking in the Northern California marketing community.

About Beasley Direct and Online Marketing, Inc.

Beasley Direct and Online Marketing, Inc., is known for bringing the latest marketing strategies to online and direct marketing. We provide services in inbound and outbound marketing including: content creation, email marketing, search engine optimization (SEO), print advertising, social media advertising, pay-per-click (PPC) advertising, Amazon Marketing Services (AMS), website design, media planning/public relations, direct mail marketing, lead generation and nurture campaigns, and database management. We help clients in both B2B and B2C marketing and are privately held and headquartered in the Silicon Valley suburb of Morgan Hill, California. For more information, go here.

Get a FREE SEO Audit. Learn more here.

The post Join John Thyfault, Vice President, Search Engine and Social Media Marketing for Beasley Direct and Online Marketing, Inc., in a Live Online “Search Engine Optimization (SEO) Fundamentals” Workshop appeared first on Beasley Direct and Online Marketing.

Local Search Engine Marketing: In this post, we’ll discuss how to make pay-per-click (PPC) yield better results for local businesses.

Local PPC is all about targeting. There are some easy ways to target your ads to local searches:

Keyword Selection:

“Menlo Park pizza” is a better keyword phrase than “pizza” because the inclusion of the locality will change the search results, allowing for fairly fine-grained targeting—almost down to the neighborhood. Search engines know where the person doing the search is located, and will give higher priority to search results that are physically located near the searcher.

Of course, the searcher may not be physically located near where they want to find a business. If you live in Menlo Park, California, but you know you’re going to be near El Camino Real in San Jose at lunchtime, you might use the phrase “Sunnyvale pizza El Camino,” and the search engine will prioritize pizza restaurants whose addresses match.

Google’s Location-Based Targeting:

Google Ad Words allows you target locations on a campaign level. You can target specific geographic areas like countries, regions, metros, cities, postal codes (currently U.S. only), or by targeting a radius around a location. You can also target by Congressional district or by Metropolitan Statistical Area (MSA). The tool offers other capabilities such as offering suggestions for locations and targeting geographical “areas of interest” as opposed to physical location. (See a brief explanation and links to Google case studies here.) 

Figure 1: Google’s Location-Based Targeting

Source: Google.com

To be even more effective, take advantage of Google’s Ad Extensions:

Call Extension:

The Call Extension allows you to display a clickable phone number along with the ad. (This can be either a Google-generated number that permits robust tracking, or you can use your local direct dial number.) Of course, this feature is most critical on mobile devices, where the user can click to call. If you think most calls will be from local devices, using your local number makes the most sense because it shows a local area code, giving the user greater confidence they are dealing with a local company. Avoid using 800 numbers for this feature because it screams “national” instead of “local.”

Review Extension:

This is a cool feature that grabs reviews of your business on other online media outlets and adds them to your ads. However, the pool of acceptable outlets for reviews is rather small at present. Yelp! Is not included at this time, which is a significant gap. The best place to have reviews is Google’s Places for Business page, which you control. These reviews transfer easily, and in some cases, automatically. It is simple to verify, while reviews from third-party sites such as the Better Business Bureau take a day or so to populate through the system.

Location Extension:

To use Local Extension, you need to have Google+ for Business and Google Places for Business pages set up. (These two functions are being merged, but this is not yet complete.) Your Gmail account is also associated with this extension. When you have these pages set up with Location Expansion, an ad appears on the search page along with your phone number, address, reviews, and a map with pushpin locators. If you have Local Extension associated a campaign ad, the campaign information will attach to the normal ad (see Figure 2).

Figure 2: Google Ad Extensions—Location Extension with Map

Source: Google.com

Sitelinks Extension:

This is somewhat secondary to the other extensions discussed here, but it can be quite useful. Sitelinks Extension allows you to select between four and 10 pages that you want to appear underneath your ad. You can associate different pages with different ads. As long as you have a live page on your site with the information you want to appear, you can use this extension to point to in-store promotions, sales, local specials, events and so forth.

The downside of Sitelinks Extension is that you have to be in the number one or number two search position. This requires the ad history and quality score that would lead to the top two positions. You also need good keywords and an excellent click-through history. Without these advantages, your Sitelinks Extension ad will never appear.

There are other places to advertise, such as local directories that have PPC components. To be honest, though, many of them do not yield the payoff for the time and money it takes. Right now, Google owns roughly 70% of the PPC marketplace, so it’s not the only game in town—but it is the best one for now.

For a quick view reference on all of the local SEO and PPC options you can deploy, download our Local Search Cheat Sheet.

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This post was authored by John Thyfault, Vice President of Search & Social Strategy, of Beasley Direct Marketing. Contact John at jthyfault@beasleydirect.com.

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