We are happy to announce the partnership between Beasley Direct and Online Marketing, Inc., and The B2B Marketing Expo California for 2019.  We hope that this partnership will bring about the alignment of professionals passionate about direct marketing, online marketing and B2B Marketing as well as highlight our focus on more educational opportunities for marketing in California.

Beasley Direct and Online Marketing will be partnering with The B2B Marketing Expo, October 2 and 3, 2019 in Los Angeles, CA.  The company president, Laurie Beasley, will be speaking on October 2, right after the keynote address on the topic “Meeting Maker Marketing Campaigns: How to Connect Sales with Anyone”.  Beasley Direct will also be exhibiting both days.

Beasley Direct and Online Marketing, Inc., is a full-service agency focused on lead generation and creating sales opportunities. Offering a range of problem solving services, it helps businesses get more leads and sales all while helping to measure the results and implement better methods.

Beasley was founded as a direct mail agency in the early 1990s, focused on lead generation for high tech marketers. At the time, database segmentation was the next big thing. They’ve grown beyond direct mail marketing and evolved over the years to include SEO & PPC services, email marketing, and multichannel marketing, always learning and never losing sight of the goal: deliver superior results for their clients at an excellent ROI.

Today, the organization has grown to utilize direct marketing and internet marketing to help most businesses get new leads or customers. Above all, Beasley Direct and Online Marketing is filled with a team of professionals who love what they do. Beasley Direct and Online Marketing has been recognized for their marketing efforts in multiple industry fronts and fosters a collaborative community within its membership. It is sponsored by organizations like The Direct Marketing Association of Northern California and the NorCal Business Marketing Association.

“I am thrilled to partner with The B2B Marketing Expo. Having taught direct and online marketing certification courses my whole career, I’m a big believer in continuing education. Conferences like The B2B Marketing Expo are a great place to continue your learning with new ideas, different approaches, and new service providers who can help you achieve your marketing goals more efficiently,” says Laurie Beasley, President, Beasley Direct and Online Marketing, Inc.

B2B Marketing Expo

The team behind The B2B Marketing Expo California recognize that direct marketing continues to be essential to industry success and is also a key component to a rapidly evolving part of marketing, regardless of sector. We know how important it is for our community to remain at the forefront of the latest developments and practices and partnering with Beasley Direct and Online Marketing, Inc., is how we are assured that we’re staying ahead in the industry.

“We understand the kind of challenges businesses have in reaching out to their customers, especially when it comes to getting that personal touch in direct communication,” notes The B2B Expo Marketing Director Milen Guergov. “It’s great to see that Beasley Direct and Online Marketing, Inc., is the kind of partner that we know will be able to give companies that edge in reaching out to new leads and making better connections with existing customers. They have so much to offer when it comes to the marketing world.”

We look forward to supporting Beasley Direct and Online Marketing, Inc., with the organization’s ongoing objectives and welcoming its members and associates to our event.

Get Free Tickets

If you would like to find out more about Beasley Direct and Online Marketing, Inc., please take a look here. If you would like to register for a free ticket for The B2B Marketing Expo California, you can do so right here.

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Tom Judge, VP of Strategy, Direct Marketing Partners (DMP), will be teaching a live online Account Based Marketing workshop for the Direct Marketing Association of Northern California. Direct Marketing Partners is a strategic partner for Beasley Direct and Online Marketing, Inc., and we are happy to promote this workshop, as we believe Account Based Marketing is a good fit for mid-size companies and it can be accomplished without a huge investment in software.

Account Based Marketing (ABM) for Small to Medium Companies Training

Enroll in the recorded online workshop here.

This workshop takes a realistic view of ABM and cuts through the hype that often surrounds it. The focus will be on the key elements necessary to plan and execute a realistic program that will fit the capabilities of small to medium business (SMB) while increasing target account sales and producing a positive ROI.

We’ll have frank discussions on what an ABM program can and can’t do for SMBs. Since so much has been claimed, with most being outside of the means of SMB sized companies, we’ll insert some realism into the equation. However, the fundamental processes of selling into key accounts is sound. Therefore, the smaller firms must devise a game plan that achieves the desired goals while staying on a tight budget. This session will share ways to accomplish results without shiny silver objects running up the bill with minimal ROI payback. Learn more.

About the DMAnc (www.DMAnc.org)

The DMA of Northern California was formed to educate, inform and provide networking opportunities for Direct and Online Marketing professionals in the San Francisco Bay Area.

We hold monthly luncheon meetings, workshops, periodic half-day seminars, and provide opportunity for the best in learning and job networking in the Northern California marketing community.

About Direct Marketing Partners (DMP)

Direct Marketing Partners (DMP), is a leading global demand generation and sales pipeline development company helping B2B firms diagnose, fix and accelerate their lead-to-sales funnels. We provide services including: outbound pipeline demand generation, B2B tele-prospecting teleservices, GDPR compliance, event support (audience acquisition), telesales demand generation, marketing automation, program management, account based marketing, B2B inbound lead qualification & inquiry management, live chat support, and customer care. We help clients in B2B marketing and are privately held and headquartered in Sacramento, California, with offices in the Silicon Valley and UK (EMEA). For more information, go here.

Get a FREE Lead Funnel Audit. Learn more here.

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Laurie will discuss how to accelerate Account Based Marketing (ABM) campaigns by integrating tactics such as dimensional direct mail with a combination of email and tele-prospecting touches to schedule meetings, demo and sales appointments.  The dimensional direct mail is especially helpful in getting noticed, communicating the value proposition and in presenting a creative offer/incentive for a prospect to sit through a demo session.  Laurie will discuss extensive case studies on “meeting maker” campaigns, and sales “door-opener” campaigns. In one case study, a combination of dimensional direct mail, a fantastic offer, multiple email touches and tele-prospecting touches delivered 230 demo appointments out of a list 1,300 contacts for a major enterprise backup software company.

Key take-aways for the event will include:

• How to decide on a fantastic offer
• What multi-touch strategies to deploy and in what order
• Why dimensional direct mail is ABM’s new secret weapon
• The role of telemarketing in the multi-touch methodology
• You’ll see extensive case studies with results and live samples you can view

About Laurie Beasley

Laurie Beasley is co-founder and president of Beasley Direct and Online Marketing, Inc., which provides services in inbound and outbound marketing including:  content creation, email marketing, search engine optimization (SEO), social media marketing, pay-per-click (PPC) advertising, Amazon Marketing Services (AMS), website design, media planning/public relations, direct mail marketing, lead generation and nurture campaigns, marketing automation management, and database management for both B2B and B2C companies. Ms. Beasley serves as president and online marketing certification instructor for the Direct Marketing Association of Northern California. She also speaks on online marketing and demand generation topics for several marketing organizations, including the DMA, BMA, and AMA

About Beasley Direct and Online Marketing, Inc.

Beasley Direct and Online Marketing, Inc., is known for bringing the latest marketing strategies to online and direct marketing. Beasley provides services in inbound and outbound marketing including: content creation, email marketing, search engine optimization (SEO), print advertising, social media advertising, pay-per-click (PPC) advertising, Amazon Marketing Services (AMS), website design, media planning/public relations, direct mail marketing, lead generation and nurture campaigns, and database management. Beasley Direct and Online Marketing, Inc., helps clients in both B2B and B2C marketing and is privately held and headquartered in the Silicon Valley suburb of Morgan Hill, California. For more information, go to www.BeasleyDirect.com.

About Norcal BMA

The Norcal BMA is the Northern California Chapter of ANA Business Marketing and it was first established in San Francisco in 1938. The people who make up our organization are marketing professionals who do the big jobs, who define business goals, direct business strategy. They serve as VPs, managers, entrepreneurs, and professionals who stand out in any professional crowd.

Get a FREE Reverse Sales Funnel Audit. Learn more here.

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Beasley Direct and Online Marketing, Inc., a Northern California-based full service direct and online marketing agency, has been appointed as a demand generation and marketing consulting agency for Frank, Rimerman Consulting, a business systems consulting division of Frank, Rimerman + Co. LLP, one of the largest locally owned CPA firms in California.  The initial work will focus on the following: analyzing the sales lead funnel and recommending demand generation campaigns, executing email campaigns on the Pardot marketing automation system, and content creation.

About Beasley Direct and Online Marketing, Inc.

Beasley Direct and Online Marketing, Inc., is known for bringing the latest marketing strategies to online and direct marketing. Beasley provides services in inbound and outbound marketing including:  content creation, email marketing, search engine optimization (SEO), print advertising, social media advertising, pay-per-click (PPC) advertising, website design, direct mail marketing, lead generation and nurture campaigns, and database management. Beasley Direct and Online Marketing, Inc., helps clients in both B2B and B2C marketing and is privately held and headquartered in the Silicon Valley suburb of Morgan Hill, California.

About Frank, Rimerman Consulting

Frank, Rimerman Consulting (FRC) is the business systems consulting division of Frank, Rimerman + Co. LLP, one of the largest locally owned accounting and business consulting firms in California with offices in Palo Alto, San Francisco, San Jose, and St. Helena.  FRC serves a growing list of clients globally,  delivering SaaS Corporate Performance Management (CPM), Enterprise Resource Planning (ERP) solutions and value-added consulting services to organizations of all sizes. With deep finance, technology, and industry expertise, FRC helps clients gain operational and cost efficiencies.

Press contacts:

Laurie Beasley
President, Beasley Direct and Online Marketing, Inc.
lbeasley@beasleydirect.com
408-782-0046 x21

Steve Wolford
Partner, Consulting Group
swolford@frankrimermanconsulting.com
408-535-8071

Learn more about Beasley Direct and Online Marketing, Inc., demand generation services here.

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Recently Laurie Beasley, President of Beasley Direct and Online Marketing, Inc., and also President of the Direct Marketing Association of Northern California, was interviewed by Sky Cassidy of MountainTop Data to ask her about new trends in B2B marketing. In this episode she describes a new type of campaign that is becoming very popular, often labeled “Meeting Maker Campaigns.” These are campaigns targeted at key accounts and are comprised of multiple touches that often include a dimensional direct mail campaign, email campaign and detailed tele-prospecting effort. The goal of the campaign is to schedule a 30 minute meeting or demonstration. The prospect is rewarded with a nice gift as a thank you for attending. Ms. Beasley describes a campaign she ran for a cloud services technology company last year that resulted in 230 demo appointments being scheduled from a list of 1,300 target accounts.

Listen to this podcast here to learn more.

Read a case study about executing a successful Meeting Maker Campaign here.

The post How to Create Successful Meeting Maker Campaigns — Podcast appeared first on Beasley Direct and Online Marketing.

MORGAN HILL, CA

News Facts:

Laurie Beasley, President of Beasley Direct and Online Marketing, Inc., will be speaking at the Direct Marketing Association of Northern California event, May 17, 2017, 3:15PM-4:15PM, at the Crowne Plaza, Burlingame, on the topic: “Building Your ABM Marketing-to-Sales Playbook to Deliver Opportunities and Appointments to Sales.”

This session will launch from the point you’ve built your targeted account list, and guides you through how to reach out to your prospects and get them to engage in a sales discussion. We have found it can take 7-21 touches to find and pre-qualify a sales lead. This session will discuss ABM multi-touch marketing strategies for creating qualified leads you’ll deliver to sales. We will discuss extensive case studies on sales door opener campaigns, which included email, dimensional direct mail, and telemarketing to reach a target list and deliver opportunities and appointments to Sales.

Key Takeaways:

• How to decide on an offer
• Multi-touch strategies
• Why use dimensional direct mail
• The role of telemarketing in the multi-touch methodology
• Case studies with samples you can view

For more information on the event, or to register go here.

About us:

Beasley Direct and Online Marketing, Inc. (www.BeasleyDirect.com) is known for bringing the latest marketing strategies to online and direct marketing. Beasley provides services in inbound and outbound marketing including: content creation, email marketing, search engine optimization (SEO), print advertising, social media advertising, pay-per-click (PPC) advertising, website design, media planning/public relations, direct mail marketing, lead generation and nurture campaigns, and database management. Beasley Direct and Online Marketing, Inc. helps clients in both B2B and B2C marketing and is privately held and headquartered in the Silicon Valley suburb of Morgan Hill, California.

About DMAnc (www.dmanc.org): The DMA of Northern California was formed to educate, inform and provide networking opportunities for Direct and Online Marketing professionals in the San Francisco Bay Area.

We hold monthly luncheon meetings, workshops, periodic half-day seminars, and provide opportunity for the best in learning and job networking in the Northern California marketing community

For More Information, Contact:

Laurie Beasley
President
Beasley Direct and Online Marketing, Inc.
408-782-0046 x21
lbeasley@beasleydirect.com

The post Laurie Beasley, President, of Beasley Direct and Online Marketing, Inc., to Speak at the Direct Marketing Association of Northern California Event May 17, 2017 on Building Your ABM Marketing-to-Sales Playbook to Deliver Opportunities and Appointments to Sales appeared first on Beasley Direct and Online Marketing.