Google’s 2025 SEO Algorithm Update: Key Changes & Strategies

The SEO landscape may feel like a constantly shifting puzzle if you’re a marketing manager. With Google’s evolving algorithms, staying ahead requires strategy, adaptation, and insight into the latest trends. The 2025 Google algorithm update will be no different.

Expected to launch mid-year, this update is set to focus on user experience, AI-powered search intent analysis, deeper content relevance, and more rigorous ranking criteria.

This article explores the key changes you can expect from Google in 2025 and provides practical preparation strategies. By aligning with these requirements, you’ll ensure your team stays ahead of the competition and maintains visibility in search engine results.

1. AI-Driven Search Intent Optimization

Google’s sophisticated AI models, including MUM (Multitask Unified Model), now interpret user queries in powerful ways. These advancements allow Google to look beyond keyword matching and deeply understand the intent behind searches.

What This Means for Marketing Managers:

• The traditional keyword-first approach will no longer suffice. Instead, content must directly address search intent—whether informational, navigational, transactional, or commercial.
• Tools like Frase.io and SurferSEO can help you analyze search intent, structure content effectively, and design content that resonate with users.

Pro Tip: Use AI-powered research tools to pinpoint intent-based content gaps, build topic clusters, and provide more precise, contextual answers to user queries.

2. Core Web Vitals Enhancements & UX Signals

Page Experience will become even more important in 2025 as Google adjusts its ranking signals for improved user satisfaction. This includes major refinements to Core Web Vitals such as LCP (Largest Contentful Paint), CLS (Cumulative Layout Shift), and the introduction of Interaction to Next Paint (INP), replacing First Input Delay (FID).

How to Prepare:

• Optimize Page Speed by reducing image sizes, lazy loading non-essential assets, and minifying CSS/JavaScript.
• Conduct regular audits using tools like Google Lighthouse to identify and fix UI/UX issues.
• Focus on making pages visually stable and highly responsive across all devices, especially mobile.

Why It Matters: Click-through rates and conversions plummet when visitors encounter lagging pages or poor layouts. Prioritizing UX is critical for traffic and user retention.

3. E-E-A-T Enhancements (Experience, Expertise, Authority, Trust)

E-E-A-T is central to credibility in Google’s eyes, and the 2025 update will reward websites that demonstrate stronger expertise, authority, and trustworthiness.

Best Practices for E-E-A-T:

• Showcase Author Expertise: Include detailed author bios highlighting credentials, industry experience, and professional achievements.
• Use well-researched, fact-checked content with linked citations and reputable sources to boost authority and trust.
• Provide external references or social proof, such as partnerships and positive customer reviews.

Pro Tip: Create topic hubs and pillar pages that reinforce your brand’s leadership on specific subjects.

4. Structured Data & Schema Markup Expansion

Google’s ability to parse structured data ensures that sites implementing schema markup will have a competitive edge.

What You Should Do:

• Implement common schema types, such as FAQ Schema, How-to Schema, and Product Schema.
• Use Google’s Rich Results and Schema testing tools to validate whether your structured data is error-free.
• Focus on JSON-LD format for efficient schema implementation.

Why It Matters: Featured snippets and enhanced SERP visibility build user trust and drive significant organic traffic.

5. AI-Generated Content Must Add Value

Avoid Penalties:

• Always fact-check AI-generated content and ensure a human editor reviews it for readability and accuracy.
• Avoid over-reliance on AI-written content; instead, supplement it with unique insights, case studies, and research.
• Use AI responsibly by adopting tools like Frase.io to optimize content structure and research, not replace human touch.

Pro Tip: Blend the efficiency of AI tools with the depth of human expertise to create impactful, SEO-optimized content.

6. Mobile-First & Multimodal Search Adaptation

Steps to Stay Multimodal:

• Ensure your website is fully responsive and optimized for mobile.
• Optimize your images and videos with appropriate alt text, keywords, and structured data.
• Add video transcripts and captions to make multimedia content accessible and indexable.

Pro Tip: Prepare for Google Lens queries by creating high-quality keyword-optimized imagery on your website.

7. Conversational & Voice Search Optimization

How to Adapt:

• Incorporate question-based headings, utilizing formats like “What is…”, “How to…”, or “Why does…”.
• Answer queries clearly and concisely to maximize your chances of being featured in People Also Ask sections.

Why It Matters: Positioning within voice search results can drive significant local and informational traffic to your site.

8. What Google’s 2025 Changes Mean for Marketing Managers

Key Takeaways:

• Prioritize search intent and user experience.
• Leverage AI tools for research, content optimization, and structured data implementation.
• Build credibility with authoritative, well-researched content from experts.
• Think beyond just the written word—images, videos, and voice queries are integral to future SEO success.

Future-Proof Your SEO Strategy Today

Want to optimize your SEO today? Contact us for an SEO audit to help you stay ahead of Google’s evolving algorithms.

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Image alt text (or alternative text) are short descriptions (about 125 characters maximum) of images on a web page. You’ll notice them when an image is slow or doesn’t load, they’re the red text describing the image.

Alt text is used by search algorithms when indexing and ranking your page, so they’re great for SEO. Further, the upcoming Mobile-first and Page Experience algorithms will require alt text to improve search rank. Alt text is considered part of image optimization for SEO.

And, the Americans with Disabilities Act (ADA) requires alt text on websites among other rules. Chapter 5, Section 3 C. II. states “If images are used, including photos, graphics, scanned images, or image maps, make sure to include a text equivalent, by adding “alt” tags or long descriptions, for each.” You should read Chapter 5 to identify other ADA website accessibility requirements. Class action lawsuits have been filed against companies over alt tag non-compliance, including Target, Beyonce, Winn-Dixie, Domino’s Pizza, Nike, CVS, Harvard and more. You can use the Google Accessibility Chrome extension to check your page’s accessibility.

This article is intended to outline best practice examples of image alt tags to help you implement these tags properly on your website.

How to write alt tag text

Creating great image alt text for web pages begins with keyword research. Keywords define the content of the page, and selected images support the content and should be focused on the researched keywords. Don’t stuff keywords into alt text or select an image that doesn’t match the keywords or description; that’s considered black hat SEO and websites/pages are penalized with low or no search rank.

When it comes to writing the best alt text we recommend Google’s images best practices guidelines page as a resource (read the page for more image SEO tips). A few tips from that resource page on image selection are:

• Provide good context: Make sure that your visual content is relevant to the topic of the page. We suggest that you display images only where they add original value to the page. We particularly discourage pages where neither the images or the text are original content.
• Optimize placement: Whenever possible, place images near relevant text. When it makes sense, consider placing the most important image near the top of the page.
• Don’t embed important text inside images: Avoid embedding text in images, especially important text elements like page headings and menu items, because not all users can access them (and page translation tools won’t work on images). To ensure maximum accessibility of your content, keep text in HTML, provide alt text for images.

Best practices in writing alt tags include keeping the text less than 125 characters, front loading the keyword, and creating a full, easily understood sentence that includes words describing the action in the photo if there is any.

Here’s Google’s example starting with bad, better and best for writing alt text:

• Bad example (missing alt text): alt=””
• Bad example (keyword stuffing): alt=”puppy dog baby dog pup pups puppies doggies pups litter puppies dog retriever labrador wolfhound setter pointer puppy jack russell terrier puppies dog food cheap dogfood puppy food”
• Better example: alt=”puppy”
• Best example: alt=”Dalmatian puppy playing fetch”

You’ll see that the “best” example:

• Front-loaded the main keyword “Dalmatian puppy”.
• Described the image in less than 125 characters.
• Created a full, easily understood sentence (don’t write cryptic descriptions).
• Included the image action, “playing fetch”.

When writing your alt text remember to do your keyword research first, write the page content, find images matching keywords, keep the descriptions short, accurate and human readable. Also, test your pages for accessibility.

by Andy Hoover of Beasley Direct and Online Marketing, Inc.

The post Writing Image Alt Text for SEO: Best Practices for 2021 appeared first on Beasley Direct and Online Marketing.

Blogs used to be a major SEO ranking factor, but are primarily now used for informational purposes, like answering searcher’s questions on topics. Publishing blogs covering issues & topics within your market are still very worthwhile as they can drive well-qualified traffic to your website. SEO is required to rank your blog well organically, and that is the primary role SEO takes in creating your blogs.

Search engine optimization (SEO) for blogs is intended to increase traffic to your web page. Search engines (Google, Bing, Baidu,….) have guidelines their search algorithms look for to assign page rank for blogs, or any web page. Page rank is where your web page appears in search results when searchers use a search engine to research a topic; you want your blog to appear on page 1 of search results as close to the #1 organic position as possible. Organic means non-paid results, usually paid results appear above non-paid.

Writing a blog for SEO isn’t much different than SEO for a product or service page. You need to follow SEO rules or guidelines set by search engines. When a search engine crawler visits your website, it uses an algorithm to give your individual pages organic search rank. Google is the most used search engine in the United States and other search engines use similar rules, so if you use Google’s rules you’ll meet standards for other US search engines.

Blog SEO Best Practices Guidelines

The following is a list of blog SEO guidelines that can be used for almost any web page, blog or non-blog.

• Content
  • Create original, interesting content focused on your topic. If another source is quoted, use references and point a link to it (make sure you have the author’s permission). Duplicate or “borrowed” content won’t improve your blog’s search rank and can even result in a penalty.
  • No sales pitches! A blog should focus entirely on an informational topic. Save Success Stories and Testimonials for a…Success Stories and Testimonials category.
    • Close with a non-sales pitch invitation…like, “Name has over 20 years’ experience in digital marketing. He can be contacted here (add a link).”
  • Repurpose old blogs: yes, old blogs can be brought up-to-date. Include new information related to the topic, add a video, new images.
  • Questions: searchers using mobile devices frequently use the microphone and ask a question, like, “Where can I find guidelines for blog SEO?”. Research the most popularly searched questions on your product or service and include it as a header followed by a great answer!
  • Research other top-ranking blogs on your topic. You’ll be competing with top-ranked blogs, so why not find out how they did so well? Check the content, METAs, headers, links, etc….

• Keywords
  • When you decide on your blog’s topic, start researching keywords to include. Look for a main keyword (the general focus of the blog) and secondary keywords (keywords that support the main keyword).
  • Tools (free and paid)
    • Google (free): use a search engine like Google. Type in your blog topic, scroll to the bottom and you’ll find a list of common search terms.
    • Google Ads Keyword Planner (free if you have an account). If you have a Google Ads account this is a great place to find keywords and search volume.
    • Google Analytics (free): use this free tool to find search terms related to topics your visitors are using.
    • Google Search Console (free): find more search terms visitors use to find your site.
    • Google Trends: type in your topic or keyword and get insights on how searchers are finding pages with similar topics.
    • Paid tools: SEMRush, Moz, SpyFu to name a few. But try the free tools first.

• METAs
  • METAs are the search engine results you see as a result when you type in a search query into Google,. You will bold title followed by a description. Searchers on average decide which search result to click on in less than a half-second. METAs can be cryptic, they should show main features of your blog including front-loading the main and if possible secondary keywords. Also, create them for mobile search using the lengths listed below.
    • Titles: Include the keyword first, then show main features.
      • Example: Blog SEO | How to Search Engine Optimize Your Blog | Company Name
      • Don’t go beyond 68 characters excluding your company or organization name.
    • Descriptions: also front-load the main keyword. Follow it with as many features as possible within 130 characters or less, and close with a call-to-action (CTA).
    • URLs (slugs): front-load the keyword. Don’t create a long slug, keep it short, descriptive and keyword rich.

• Headings (h1, h2,…h6)
  • Headings help search engines understand the content of your blog or web page. They’re html code that act as headlines. Focus the <h1> on the general page content and main keyword. The following headers <h2>, <h3>,…<h6> should describe sub-topics about your overall blog topic in cascading order. It’s ok to use several <h2>’s and not use all headers. Example follows:
    • <h1>Main topic of the page including main keyword focus </h1>
    • <h2>A subtopic of the page based on the main keyword</h2>
    • <h3>A subtopic of <h2> </h3>
  • Multiple <h2>, <h3>,…<h6> can be used
    • Resource link on Headings

• Internal linking
  • Link other pages on your website to the new blog and add links from the blog to internal pages. This will share “link juice” within your website, increasing organic search rank for those pages.

• Backlinks or external links
  • Backlinks or external links are links from websites other than your own to your website or a webpage. Reach out to sites you believe will be interested in sharing your blog or including it as a reference in their blogs.

• Image descriptions (alt tags)
  • Include images related to your blog topic and write short descriptions using researched keywords. Be sure your descriptions accurately describe the image, otherwise search engines will consider it keyword stuffing, which will cause a loss of search rank.

• Categories
  • WordPress, and most content management systems (CMS), provide categories to organize your blogs or other pages. Use the Category title and description boxes to SEO your blog categories.

• Videos
  • Include a short video describing your blog, or if it’s a “how-to” a longer video detailing each step. Use YouTube’s SEO section to include a keyword rich title and description and provide a transcript of the audio.

• Blog location (bullets not working, insert correct bullets)
  • Make sure your blog is within your website’s domain. Sometimes bloggers use a separate domain or blogging service. Doing this will allow searchers to find your website and you’ll get valuable link “juice” credit from search engines.

Following the above blog SEO guidelines will help your blog rank well in organic search & increase traffic. The same concepts can be applied to almost any web page when SEO-ing your website.

By Andy Hoover
Manager, Search Engine and Social Media Marketing
Beasley Direct and Online Marketing, Inc.

Andy has over 20 years’ experience optimizing SEO and paid digital marketing for SMBs to large enterprises. He can be contacted here.

The post Blog SEO Optimization Best Practices: Guidelines for 2021 appeared first on Beasley Direct and Online Marketing.

One of the ranking factors of Mobile-first search engine optimization (SEO) are voice searches. Voice searches are unique as searchers usually ask a question, like, “Where can I get the nearest pizza?”, or “What should I include in my kit?”. Whether your company is B2C (business-to-consumer) or B2B (business-to-business) searchers can find your site by asking questions about products and services. How can you monetize voice search on your revenue generating pages? Read more.

Making Money from Voice Search Terms

Remember your FAQ page? What if instead of landing on your FAQs searchers went directly to a product or service page? Your web page would answer their question and offer a product or service, with a compelling call-to-action (CTA); this will help increase your leads, sales and ROI. How are questions added to pages? Keep reading….

There are several ways to add questions to pages. One is within content, as in the above paragraph. You can add questions to the META titles or description, the slug, headlines, at the bottom of the page, almost anywhere. But, you want the questions and answers to be conspicuous. Stick to headlines, or a cluster of Q&A’s at the bottom of the page. Now you know where to place your page-by-page Q&A’s, so how do you get the questions?

Three quick sources for questions:

1. Search on a keyword. Google and other search engines sometimes list the most popular questions just below the first search results.
2. SpyFu (the free version). Type a keyword into the Keyword Research box and check the Questions box on the right-hand-side.
3. If no questions are found in search or tools, ask your teams (sales, front-end, etc…). They’ll have great insight!

Keep the question answers to two or three keyword rich sentences. Use the keywords focused on your product of service page’s content. You should see an increase in traffic to your pages.

By Andy Hoover, Manager, Search Engine and Social Media Marketing for Beasley Direct and Online Marketing, Inc.

Andy has over 20-years’ experience with SEO and paid digital advertising, successfully creating, implementing and managing campaigns for SMBs to Fortune 500’s.

Is your business website meeting goals? It’s time for an SEO audit. Contact us and we’ll give a free audit with consultation.

The post How Can Your Web Pages Rank Well for Voice Search SEO? appeared first on Beasley Direct and Online Marketing.

About Beasley Direct and Online Marketing, Inc.

Beasley Direct and Online Marketing, Inc., is known for bringing the latest marketing strategies to online and direct marketing. Beasley provides services in inbound and outbound marketing including: content creation, email marketing, search engine optimization (SEO), print advertising, social media advertising, pay-per-click (PPC) advertising, Amazon Marketing Services (AMS), website design, media planning/public relations, direct mail marketing, lead generation and nurture campaigns, and database management. Beasley Direct and Online Marketing, Inc., helps clients in both B2B and B2C marketing and is privately held and headquartered in the Silicon Valley suburb of Morgan Hill, California. For more information, go to www.BeasleyDirect.com.

About CMC Rescue, Inc.

For over 40 years, CMC has been developing innovative tools, education and training used by professionals in the fire service, Urban Search and Rescue (USAR), wilderness rescue, rigging, tactical and work-at-height industries. Today, the CMC brand is synonymous with technical rescue and rope access expertise around the world. As co-founders of the Society of Professional Rope Access Technicians (SPRAT), the International Technical Rescue Symposium (ITRS), and International Technical Rescue Association (ITRA), CMC remains committed to innovating across all work-at-height industries. An employee-owned company, CMC is an ISO-9001 certified manufacturing facility. For more information, visit www.cmcpro.com.

Need an SEO or PPC audit? Contact us for free consultations:

• Free SEO Audit
• Free PPC Audit

Read about our PPC and SEO services:

• PPC Services
• SEO Services

By Laurie B. Beasley

The post Beasley Direct and Online Marketing, Inc., is Selected to Provide Search Marketing Services to CMC appeared first on Beasley Direct and Online Marketing.

Listen to the Podcast here:

Excerpt

Cindy Greenglass
Host, WVU Marketing Communications Today

“You’ve been involved in auditing and correcting websites’ search engine optimization issues for some time. You’re a real expert in it, and you shared with me that what almost always spurs a call to you for an SEO or a website audit project is a dramatic drop in website traffic or leads. Why would you think that is happening?”

Laurie Beasley
Co-Founder and President, Beasley Direct and Online Marketing, Inc.

“Well, that goes back to sort of neglecting the site. Well, it can happen for two reasons. Google does do updates in their search algorithms, and there have been, over the last few years, some pretty major updates. If anybody’s been following them, they have had some funny code names, Hummingbird and things like that, Penguin, and with each of those updates, if people were not paying attention to them, there have been some pretty disastrous falling off the cliff of search results for companies. They were scrambling to catch up and make changes to their sites to catch up with those updates. But beyond that, folks are letting their SEO fall by the wayside by not focusing on keeping their sites optimized for Google’s top search ranking factors. This lack of maintenance comes from a lack of marketing commitment and understanding. And often the web development group just doesn’t understand Google and doesn’t maintain the site so Google can index it. So let’s talk more about this.” ”

About Laurie Beasley

Laurie B. Beasley is co-founder and president of Beasley Direct and Online Marketing, Inc., which provides services in inbound and outbound marketing including: content creation, email marketing, search engine optimization (SEO), social media marketing, pay-per-click (PPC) advertising, Amazon Marketing Services (AMS), website design, media planning/public relations, direct mail marketing, lead generation and nurture campaigns, marketing automation management, and database management for both B2B and B2C companies. Ms. Beasley serves as president and online marketing certification instructor for the Direct Marketing Association of Northern California. She also speaks on online marketing and demand generation topics for several marketing organizations, including the DMA, BMA, and AMA.

Is your SEO initiative failing? Beasley’s professional SEO team can help. Start with a free SEO audit of your company’s website. Sign up here.

The post How to Get Your SEO Initiative to Work. Podcast with Laurie Beasley as Heard on WVU Marketing Communications Today. appeared first on Beasley Direct and Online Marketing.

Kathy Kelly has joined Beasley Direct and Online Marketing, Inc., as Director of Business Development and Account Management. Kathy Kelly educates our clients on the right decisions and marketing channels in which to invest to optimize lead generation and sales and to maximize profits.

Kathy’s long career in marketing began in the video broadcast world of national cable news. She then moved on to video animation and commercial production to web and online marketing for entrepreneurs and start-ups up to national brands. With 25 years in the direct response industry market, she’s produced B2C Campaigns that included banner ads, web videos and infomercials garnering millions in direct sales. She has earned the honor of being recognized as the top Business Woman on the Central Coast by the Pacific Coast Business Times, and she has been a speaker and steering committee member for the Direct-to-Consumer Wine Symposium for over 6 years. Previous clients include: M&M Mars, Sony Home Entertainment, EMI/Capitol Records, Hoover, Ultimate Software, 10Rule, Toshiba, Murad Skin Care, Kal Kan, Pedigree Puppy, GNC, Motorola and Amgen. She earned her B. S. in Communications at Framingham State University in Boston.

About Beasley Direct and Online Marketing, Inc.

Beasley Direct and Online Marketing, Inc., is known for bringing the latest marketing strategies to online and direct marketing. Beasley provides services in inbound and outbound marketing including:  content creation, email marketing, search engine optimization (SEO), print advertising, social media advertising, pay-per-click (PPC) advertising, Amazon Marketing Services (AMS), website design, media planning/public relations, direct mail marketing, lead generation and nurture campaigns, and database management. Beasley Direct and Online Marketing, Inc., helps clients in both B2B and B2C marketing and is privately held and headquartered in the Silicon Valley suburb of Morgan Hill, California. For more information, go to https://www.beasleydirect.com/.

Need help with your digital marketing? Review our digital marketing offerings and get free SEO and PPC audits here.

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We’ve been involved in auditing and correcting website search engine optimization (SEO) issues for over fifteen years. What almost always spurs the call to us for a website SEO audit project is a dramatic drop in website traffic (or product sales or leads that inevitably came as a result of the traffic drop). Many times these drops have come in waves as Google has made major updates to the search algorithm and websites didn’t keep up. Google has slowed major updates, so recently the problems are coming from poorly maintained websites that are being updated in a rush with little discipline and cooperation between marketing and the web dev team. Or websites that are not being refreshed at all and going stale with little new content for Google to index.

When we start to look under the website hoods of clients we’re auditing, we will most often see issues in all three of the areas for which Google evaluates a site when thinking about offering it as a solution for a search: Technically not well maintained, not keyword rich with well-developed searchable content, and few other sites linking to it signifying few others finding it to be authoritative. You would think that in this day and age of better education and awareness of Google search ranking factors, companies would do a better job. However we find companies are simply not keeping up. Why is this? We offer three possible reasons below that touch on lack of marketing management commitment, staff training, and lack of web dev group understanding of how Google search ranks your revenue earning pages.

Lack of Marketing Management Commitment, Direction and Understanding

Most often we see companies kick off an SEO initiative for some temporary improvement in search rank, but eventually fall back into bad habits causing the same old problems to drag down results. When we’re called in to do SEO training in a company, the directors and C-level staff often sit in. Good for them! Without them understanding and committing to what it takes for their team to effectively execute an SEO strategy, they will not allocate the resources, time or budget to make it happen consistently in the future. Let’s talk about each of those aspects for a minute.

• Resources: SEO requires resources. You need to have staff whose job it is to make sure that keyword research is done, updated, and the keywords are implemented across copy, social media and content creation. Who is going to do that? Put someone in charge of that. And make sure it’s updated every time a new product or service is launched.
• Time: In order to do the keyword research and optimize for keywords, you need to allow time for copy to be written and maybe re-written or tweaked to make sure keywords are implemented properly. This often adds two to three days to the copy cycle.
• Budget: Remember that great, engaging copy makes a sale, but keyword rich copy will get them to the website in the first place. Who is going to write this keyword rich copy? Is your staff the best writing resource? Do you have a copy writing budget? Are the copywriters being given the keywords by page to use as a guideline? Who is assigned to review their work? We often find the weakest websites are written by internal resources and suffer from lack of objective review, convincing copy or keyword integration.

Marketing senior management can only effect an improvement in their web traffic, sales and leads by having a consistent, long-term, and disciplined view of search marketing.

• They will staff appropriately for the tasks.
• They will do keyword research and update it continuously as new products roll out.
• They will train their staff on how to write the meta content and the on-page content to be keyword rich.
• They will train their social media staff to incorporate keywords in posts and hashtags.
• And they will evaluate staff skills objectively and budget for copywriting or outsource SEO skills to augment where their current team is lacking.

The Web Development Group Often Doesn’t “Get” Google

The other area where SEO initiatives fail is a disconnection between marketing and the web development group. We often find web developers don’t understand Google ranking factors and don’t take them into consideration in web maintenance projects. In almost every SEO audit we do, we find these common problems: dozens if not hundreds of duplicate title tags, internal and external 404 errors, redirect chains & loops, poorly written meta titles and descriptions. These are signs of a poorly maintained site that Google will dock search rank and move onto another site that may offer the same keywords but is better maintained. Combine that with a slow page speed or oversized graphics and Google could possibly pass right over you, never getting around to looking at your content. We even find brand new sites launched with these problems and wonder how much our clients paid the design and web team to build it. Furthermore, website designers sometimes don’t design for mobile. Google indexes websites based on mobile design. On July 1, 2019, Google now requires all newly registered domains to have Mobile-first designed pages when launched. This new standard also focuses on the use of structured data and rich snippets.

The problem is Google search rank factors for revenue earning keywords and pages are not taught in design or website development schools. Further, clients don’t ask whether the team has expertise in it before they hire them. We haven’t hired a web developer at our agency yet that we haven’t had to train ourselves.

The best solution is to pair the web development team with your SEO person in marketing and make sure the web dev team knows they need to meet marketing’s expectations. Or hire an outsourced SEO team to audit the site on a monthly or quarterly basis and provide a list of updates the web team needs to make. Sometimes having a technical SEO person talking to a web dev person is the best pairing. There should be a service level agreement from the web dev group to perform to marketing’s expectations. If not, then marketing should have full liberty to make wholesale changes that it needs.

Proactive Training Is the Best Medicine

It’s never too late to get your marketing and web dev team headed in the right direction. Training courses abound through Udemy, LinkedIn, local university extensions, and exceptional live online courses in a program I run through the www.DMAnc.org. However, I think the best training solution is a custom training program for your company that blends some of the best content from the course work like we offer at the www.DMAnc.org with examples from your own website. For example recently we did a one day training class for the marketing content writers at the California Chamber of Commerce. In the morning, we discussed the general principles of keyword research, how to structure meta descriptions, and on-page content. In the afternoon they gave us five sections of their website and we did a live exercise showing them how to put those principles into practice as a demonstration. To me that is the best type of instruction. If we had the luxury of adding a second day of instruction, we would have had them tackle a section on their own and checked their work. Different training can be devised for the web dev team and provided in the same way in the form of instruction and live exercises.

Be Introspective

Ask yourself and your team: How much money are we losing annually because of poor SEO? $10,000’s? $100,000’s? $1,000,000 or more per year? If you’re not getting many well-targeted organic leads and sales from your website, you need to improve your SEO.

Marketing management needs to commit the right resources and set the right direction for a long term SEO strategy. Your company can dramatically improve revenue earning keyword organic search rank results, gaining more leads and sales. This takes the right resources, time and budget—and the right training.

Need help with your SEO or training? We offer free SEO and PPC audits and full search engine optimization programs and custom training. Contact Beasley Direct and Online Marketing, Inc., at www.BeasleyDirect.com.

By Laurie Beasley, Co-Founder and President, Beasley Direct and Online Marketing, Inc.

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Beasley Direct and Online Marketing, Inc., a full service direct and online marketing agency, is selected by Got It, Inc., to provide digital marketing services. The initial work will involve managing paid advertising on Google Ads, Google Display Network, Facebook and LinkedIn.

About Beasley Direct and Online Marketing, Inc.

Beasley Direct and Online Marketing, Inc., is known for bringing the latest marketing strategies to online and direct marketing. Beasley provides services in inbound and outbound marketing including:  content creation, email marketing, search engine optimization (SEO), print advertising, social media advertising, pay-per-click (PPC) advertising, Amazon Marketing Services (AMS), website design, media planning/public relations, direct mail marketing, lead generation and nurture campaigns, and database management. Beasley Direct and Online Marketing, Inc., helps clients in both B2B and B2C marketing and is privately held and headquartered in the Silicon Valley suburb of Morgan Hill, California. For more information, go to www.BeasleyDirect.com.

About Got It, Inc.

Serial entrepreneurs Peter Relan and Hung Tran with their YouWeb incubator have launched a “knowledge-as-a-service” (KaaS) company, Got It, Inc. Got It is a web platform to connect (human) experts with professionals seeking the answer to specific tech tool-related problems. The platform helps professionals, learners, and consumers quickly and affordably get personalized, interactive solutions to their questions. Got It matches a user with an expert to solve the user’s problem in a one-on-one chat session within a fixed time period, with a service guarantee.

In the first instance the target users are professionals wrangling Excel and Google Sheets. But the wider ambition is to be able to use its expertise-ranking algorithms to intelligently assess more categories of tech knowledge by connecting relevant experts with different professionals to solve them.

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