landing pages that convert Archives - Beasley Direct and Online Marketing Mon, 18 Feb 2019 12:40:51 +0000 en-US hourly 1 https://beasleydirect.com/wp-content/uploads/2020/05/favicon.ico landing pages that convert Archives - Beasley Direct and Online Marketing 32 32 High Converting Landing Pages https://beasleydirect.com/services/high-converting-landing-pages/ Fri, 12 Jan 2018 13:29:51 +0000 https://beasleydirect.com/?page_id=7382 HIGH CONVERTING LANDING PAGES CAMPAIGN LANDING PAGE DESIGN LANDING PAGE AUDIT LANDING PAGE OPTIMIZATION SERVICES Landing Page Development Every time a prospect reaches your landing page, you must answer three questions immediately: Where am I? Your landing page must meet the expectation set in the email, search ad or other referring source. Confuse your prospects […]

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Landing Page Development

Every time a prospect reaches your landing page, you must answer three questions immediately:80% of consumers say they dislike Flash intros on landing pages

  1. Where am I? Your landing page must meet the expectation set in the email, search ad or other referring source. Confuse your prospects or provide irrelevant information and you’ll lose them.
  2. Why am I here? Repeat your offer and expand on its benefits, then tell them exactly how to take advantage of it, right now.
  3. What do I do next? Calls to action must be obvious and easy to find. Make it easy for respondents to get the information or offer they were promised, and reinforce with terms like “for immediate access” to convey instant gratification.

As a landing page designer you should do all the above in as few words as possible and with fast-loading, compelling graphics in a device-friendly layout. Landing pages are not the place for an extended conversation; as the name implies, they are where your newly minted leads touch down before moving on to a deeper relationship and future communications from you.

As a professional web design company Beasley’s landing page development team designs one or more landing pages for virtually every campaign we work on, giving us a broad range of experience across many B2B and B2C products and services. Our landing page designers can also optimize existing landing pages. Your landing pages are the gateway to your customer experience; let Beasley be your web design company and help make the most of them.

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]]> How to Optimize Your Landing Pages–A Beasley Direct and Online Marketing “How to” Digital Marketing Guide https://beasleydirect.com/optimize-landing-pages-guide/ https://beasleydirect.com/optimize-landing-pages-guide/#respond Wed, 14 Mar 2018 02:41:42 +0000 https://beasleydirect.com/?p=7874 We have a new landing page guide we just released, titled, “How to Optimize Your Landing Pages.” A landing page is the gateway to your site—the first thing a visitor sees after they find you through a search or click on a link you’ve provided. Make a positive impression here, and you’re on your way […]

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]]> We have a new landing page guide we just released, titled, “How to Optimize Your Landing Pages.”

Cover image of guide on How to Optimize Landing Pages
A landing page is the gateway to your site—the first thing a visitor sees after they find you through a search or click on a link you’ve provided. Make a positive impression here, and you’re on your way to a lead, a sale, even a long-term relationship. Fail and you’ve lost an opportunity, since it’s all too easy for a disinterested or confused web visitor to click away. This hands-on, landing page optimization guide will help you make the right impression, every time.

Go here to access the guide on how to optimize landing pages.

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