Social Media Archives - Beasley Direct and Online Marketing

How We Helped Bindex Create a Series of Testimonial Videos Geared Towards Physicians

Andy Hoover — Tue, 27 Dec 2022 01:29:38 +0000

Bindex, a Finland-based healthcare diagnostics company produces a revolutionary portable and mobile medical device for osteoporosis diagnostics. We were tasked with helping to launch a free trial of this device to physicians in the US who were unaware of Bindex and the availability of this revolutionary osteoporosis diagnostic device.

A testimonial video made sense for this audience, because while physicians welcome being informed, they don’t like being “sold.” Physician-to-physician communication is especially effective when presenting a medical technology that’s new and unfamiliar. And we have learned that video, in general, performs better in digital advertising than other kinds of content. We’d already done a test for Bindex in which video performed better on LinkedIn advertising than any other kind of ad, including sponsored message ads and carousel ads.

Bindex founder, Dr. Ossi Riekkinen, suggested that we talk with Dr. David Soffa, a radiologist with special expertise in practice management and a member of the Bindex Board as the subject of our interview. We had a conference call with Dr. Soffa, and it was clear we didn’t need to look any further. He was knowledgeable and personable. But most important, because of his lifelong experience as both a radiologist and as an expert in practice management, and his experience working within the complex and baffling U.S. healthcare system, he was terrific at articulating how Bindex could help address the osteoporosis screening needs for U.S. physicians and practice managers.

How did we decide what content would be included for the five final video cuts?

After viewing the interview master, we realized Dr. Soffa made about a dozen different points about the Bindex product. We made a list of those points and asked the client to choose the five that he thought were most important and would best address target audience questions and objections.

The topics were introduced with opening graphics and closed with a closing graphic with call to action. There were two different audiences for the five cuts. One video was created for the Medicare provider audience. Four were intended as ads to physicians and practice managers. For the former, we chose graphics that emphasized the ability of the product to close the gap in osteoporosis screening and raise something called HEDIS measures and STAR ratings—a primary benefit for Medicare providers. For the latter, we chose graphics and content that helped physicians and practice managers visualize how Bindex would function in their practice, such as improving patient compliance with Osteoporosis screening, being able to screen easily in their practice, and adding to the practice revenue. You can view the five final video cuts below.

The five video ads:

What purposes will the client use these videos?

The videos will be used as digital ads, for sharing on social media, and on the client’s website and landing pages. They will also be used in emails and as part of electronic press kits.

Do you need help to create content for your next product launch to use in digital campaigns, website or email campaigns? Contact us to discuss your needs today.

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How We Helped Bindex Launch the Most Mobile and Portable Osteoporosis Diagnostic Technology into the US Marketplace

Andy Hoover — Mon, 26 Dec 2022 20:27:35 +0000

The best time to diagnose osteoporosis is when there’s still time to make lifestyle changes, prevent fracture, and preserve quality of life. The best patients to screen are of any age or gender, where a doctor has identified risk factors. But until now, cost, complexity and access to expensive DXA scans have made such comprehensive screening all but impossible. Until, that is, our client Bindex came along with a new first-level osteoporosis screening that is 90% accurate in detecting osteoporosis compared to DXA. In seconds, this small, portable, mobile scanner uses safe pulse-echo ultrasound to measure cortical bone thickness on a patient’s tibia. In seconds, it delivers bone density results to any laptop. It can instantly help a medical professional identify the 70% of patients who don’t need follow-up diagnostics, allowing them to screen more patients while reducing DXA referrals.

https://beasleydirect.com/wp-content/uploads/2022/08/bindex_soffa_spot3_41-1080p.mp4

We helped Bindex launch their portable mobile scanner with a Free trial to US physicians, using a variety of digital marketing media including Google Ads, LinkedIn Message Ads and Video Ads.

Want help with generating high quality leads at the lowest cost on Google, LinkedIn or Facebook? Contact us today.

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Helping NetApp Make the Argument in Social Media that Backup Needs to be Simpler and Scalable

Andy Hoover — Sat, 18 Feb 2017 21:50:29 +0000

Backup to tape was a great technology in its day. But our social media client, NetApp, helps data managers avoid the many pitfalls of tape backup using the cloud.

We created a series of message tiles for NetApp to use in social media to support the idea that data protection needs to be simpler and more scalable. The messaging was tied to NetApp providing an elegant cloud-based solution to industry-recognized problems.

Are potential clients fully understanding the value of your product or service? If not, you’re losing money. Contact Beasley’s social media team. We can create a winning social media strategy that clearly communicates the value of your product or service. Call us today.

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How We Helped Libratone Prospective Customers Free Their Music

Andy Hoover — Thu, 19 Jan 2017 03:38:07 +0000

Libratone is one of the first audio companies to consider the aesthetics of speakers – to move them out of the corner of the room and into the center and onward, for the consumer on the move. Designed in the Scandinavian tradition, Libratone creates high performing sound refined through plush fabrics for a warmer, brighter listening experience.

They asked us to help them bring the experience of enjoying a Libratone speaker into social media. We created a series of Facebook Ads showing their ZIPP speaker being enjoyed in the midst of everyday life and home settings.

Are you struggling with your Facebook ad campaign? High cost, low sales? Beasley’s Facebook ads developer team can help your campaign become successful. Call us today.

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SAP

wpadmin — Fri, 04 Sep 2015 06:17:20 +0000

Creating Buzz for the New SAP EcoHub

As a professional social media agency, we know social media is creating increasing demand for quick surveys, games, and contests. When SAP wanted to create a custom survey to vote on their new partner EcoHub website icon, Beasley Direct quickly created a custom survey/voting site that captured and tracked votes directed from banner ads, Facebook, and Twitter. This created buzz and excitement around the new EcoHub website and gave SAP valuable feedback on the icon to use.

As a professional social media agency we can create buzz and excitement for your company, increasing leads and sales. Contact us today and let’s get started!

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