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	<title>PPC Advertising Archives - Beasley Direct and Online Marketing</title>
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		<title>First Northern Bank</title>
		<link>https://beasleydirect.com/portfolio/display-ads-first-northern-bank/</link>
					<comments>https://beasleydirect.com/portfolio/display-ads-first-northern-bank/#respond</comments>
		
		<dc:creator><![CDATA[Andy Hoover]]></dc:creator>
		<pubDate>Thu, 29 Mar 2018 01:12:36 +0000</pubDate>
				<guid isPermaLink="false">https://beasleydirect.com/?post_type=creativo_portfolio&#038;p=7963</guid>

					<description><![CDATA[<p>First Northern Bank is a Sacramento region bank known for specializing in relationship banking and high customer satisfaction . We launched a new series of display ads for consumer loan products that are doing extremely well in driving new consumer loan applications. The ads carry a local flair and show off the bank’s commitment to [&#8230;]</p>
<p>The post <a href="https://beasleydirect.com/portfolio/display-ads-first-northern-bank/">First Northern Bank</a> appeared first on <a href="https://beasleydirect.com">Beasley Direct and Online Marketing</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><img decoding="async" src="https://beasleydirect.com/wp-content/uploads/2018/03/First-Northern-Bank-farm-85x320.jpg" alt="Display ad image of a farm for First Northern Bank" width="85" height="320" class="alignright size-full wp-image-8012" srcset="https://beasleydirect.com/wp-content/uploads/2018/03/First-Northern-Bank-farm-85x320.jpg 85w, https://beasleydirect.com/wp-content/uploads/2018/03/First-Northern-Bank-farm-85x320-80x300.jpg 80w" sizes="(max-width: 85px) 100vw, 85px" /><img fetchpriority="high" decoding="async" src="https://beasleydirect.com/wp-content/uploads/2018/03/First-Northern-Bank-farm-image-240x240.jpg" alt="First Northern Bank farm display ad image" width="240" height="240" class="alignright size-full wp-image-8013" srcset="https://beasleydirect.com/wp-content/uploads/2018/03/First-Northern-Bank-farm-image-240x240.jpg 240w, https://beasleydirect.com/wp-content/uploads/2018/03/First-Northern-Bank-farm-image-240x240-150x150.jpg 150w" sizes="(max-width: 240px) 100vw, 240px" /><a href="https://www.thatsmybank.com/" rel="noopener" target="_blank">First Northern Bank</a> is a Sacramento region bank known for specializing in relationship banking and high customer satisfaction .  We launched a new series of display ads for consumer loan products that are doing extremely well in driving new consumer loan applications. The ads carry a local flair and show off the bank’s commitment to serving the community with personal service and loan products that are just right for them.</p>
<p>Are your financial institution&#8217;s or business&#8217;s display ads not meeting expectations? <a href="https://beasleydirect.com/contact-us/?consultation=Requested" rel="noopener" target="_blank">Call us today</a> for a free consultation.</p>
<p>The post <a href="https://beasleydirect.com/portfolio/display-ads-first-northern-bank/">First Northern Bank</a> appeared first on <a href="https://beasleydirect.com">Beasley Direct and Online Marketing</a>.</p>
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			</item>
		<item>
		<title>How Our Lead Generation and Online Advertising Strategies Helped Location Based Technologies Launch a New GPS Tracking Platform</title>
		<link>https://beasleydirect.com/portfolio/online-advertising-strategies/</link>
					<comments>https://beasleydirect.com/portfolio/online-advertising-strategies/#respond</comments>
		
		<dc:creator><![CDATA[Andy Hoover]]></dc:creator>
		<pubDate>Thu, 09 Feb 2017 02:41:49 +0000</pubDate>
				<guid isPermaLink="false">https://beasleydirect.com/?post_type=creativo_portfolio&#038;p=5268</guid>

					<description><![CDATA[<p>Location Based Technologies offers GPS tracking devices that provide customers with easy to manage, customizable asset location information that can be accessed from an online platform. They asked us to help them strategize their lead generation plan and launch their product line through online advertising strategies. We worked with them to optimize the lead capture [&#8230;]</p>
<p>The post <a href="https://beasleydirect.com/portfolio/online-advertising-strategies/">How Our Lead Generation and Online Advertising Strategies Helped Location Based Technologies Launch a New GPS Tracking Platform</a> appeared first on <a href="https://beasleydirect.com">Beasley Direct and Online Marketing</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><img decoding="async" src="https://beasleydirect.com/wp-content/uploads/2017/02/Location-Based-Technologies-Logo-300x86.jpg" alt="Online Advertising Strategies for Product Launch with Location Based Technologies" width="300" height="86" class="alignright size-medium wp-image-5279" srcset="https://beasleydirect.com/wp-content/uploads/2017/02/Location-Based-Technologies-Logo-300x86.jpg 300w, https://beasleydirect.com/wp-content/uploads/2017/02/Location-Based-Technologies-Logo.jpg 340w" sizes="(max-width: 300px) 100vw, 300px" /><a href="http://locationbasedtech.com/" target="_blank">Location Based Technologies</a> offers GPS tracking devices that provide customers with easy to manage, customizable asset location information that can be accessed from an online platform. They asked us to help them strategize their lead generation plan and launch their product line through online advertising strategies.  </p>
<p>We worked with them to optimize the lead capture on their website and strategized and managed a PPC, display and re-targeting ad budget.</p>
<p>New products need to be launched right the first time. Location Based Technologies, a global technology leader, trusted Beasley&#8217;s team. We created, implemented and managed a winning strategy. Call our experts today, and let us help you successfully launch your product.</p>
<p>The post <a href="https://beasleydirect.com/portfolio/online-advertising-strategies/">How Our Lead Generation and Online Advertising Strategies Helped Location Based Technologies Launch a New GPS Tracking Platform</a> appeared first on <a href="https://beasleydirect.com">Beasley Direct and Online Marketing</a>.</p>
]]></content:encoded>
					
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		<item>
		<title>Libratone Works with Beasley Direct to Grow Online Only Consumer Electronics Sales</title>
		<link>https://beasleydirect.com/portfolio/product-line-launch/</link>
					<comments>https://beasleydirect.com/portfolio/product-line-launch/#respond</comments>
		
		<dc:creator><![CDATA[Andy Hoover]]></dc:creator>
		<pubDate>Thu, 09 Feb 2017 01:50:13 +0000</pubDate>
				<guid isPermaLink="false">https://beasleydirect.com/?post_type=creativo_portfolio&#038;p=5267</guid>

					<description><![CDATA[<p>Libratone is an established Dutch audio brand that was looking to launch a line of high quality wireless speakers in the United States. Libratone wanted to focus on only the online channel to maximize their profit as they entered a highly competitive marketplace with established leaders such as Bose and Sonos. Their marketing manager approached [&#8230;]</p>
<p>The post <a href="https://beasleydirect.com/portfolio/product-line-launch/">Libratone Works with Beasley Direct to Grow Online Only Consumer Electronics Sales</a> appeared first on <a href="https://beasleydirect.com">Beasley Direct and Online Marketing</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><img loading="lazy" decoding="async" src="https://beasleydirect.com/wp-content/uploads/2017/02/Libratone-Logo-large-300x68.jpg" alt="Libratone - product line launch client" width="300" height="68" class="alignright size-medium wp-image-5283" srcset="https://beasleydirect.com/wp-content/uploads/2017/02/Libratone-Logo-large-300x68.jpg 300w, https://beasleydirect.com/wp-content/uploads/2017/02/Libratone-Logo-large.jpg 471w" sizes="auto, (max-width: 300px) 100vw, 300px" />Libratone is an established Dutch audio brand that was looking to launch a line of high quality wireless speakers in the United States.  <a href="https://www.libratone.com/us" target="_blank">Libratone</a> wanted to focus on only the online channel to maximize their profit as they entered a highly competitive marketplace with established leaders such as Bose and Sonos. Their marketing manager approached Beasley Direct and Online Marketing (after having worked with us in a previous company) and asked us to launch the pay-per-click and display advertising.</p>
<p>Through a combination of ads targeted at brand building and direct response, along with careful demographic and geographic segmenting and targeting of the potential customer, Beasley helped Libratone to create a successful market in the United States for its products.  Libratone US surpassed long established European sales records during the holiday season.</p>
<p>Learn how Beasley Can Help You to Grow Your Market. Call Today! </p>
<p>The post <a href="https://beasleydirect.com/portfolio/product-line-launch/">Libratone Works with Beasley Direct to Grow Online Only Consumer Electronics Sales</a> appeared first on <a href="https://beasleydirect.com">Beasley Direct and Online Marketing</a>.</p>
]]></content:encoded>
					
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		<item>
		<title>How We Decreased PPC Cost Per Lead (CPL) by 41% for Fremont Bank</title>
		<link>https://beasleydirect.com/portfolio/cost-per-lead-decreased/</link>
					<comments>https://beasleydirect.com/portfolio/cost-per-lead-decreased/#respond</comments>
		
		<dc:creator><![CDATA[Andy Hoover]]></dc:creator>
		<pubDate>Wed, 08 Feb 2017 19:49:33 +0000</pubDate>
				<guid isPermaLink="false">https://beasleydirect.com/?post_type=creativo_portfolio&#038;p=5254</guid>

					<description><![CDATA[<p>Fremont Bank is a community bank with multiple locations in Northern and Southern California. We took over the management of pay-per-click (PPC) advertising. The bank&#8217;s marketing team gave us aggressive goals to decrease cost per lead (CPL), increase click through, and increase the number of well-qualified leads. We were able to exceed their goals by [&#8230;]</p>
<p>The post <a href="https://beasleydirect.com/portfolio/cost-per-lead-decreased/">How We Decreased PPC Cost Per Lead (CPL) by 41% for Fremont Bank</a> appeared first on <a href="https://beasleydirect.com">Beasley Direct and Online Marketing</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><img loading="lazy" decoding="async" src="https://beasleydirect.com/wp-content/uploads/2017/02/Fremont-Bank-Logo-300x63.jpg" alt="Fremont Bank PPC cost per lead client" width="300" height="63" class="alignright size-medium wp-image-5258" srcset="https://beasleydirect.com/wp-content/uploads/2017/02/Fremont-Bank-Logo-300x63.jpg 300w, https://beasleydirect.com/wp-content/uploads/2017/02/Fremont-Bank-Logo.jpg 488w" sizes="auto, (max-width: 300px) 100vw, 300px" /><a href="https://www.fremontbank.com/" target="_blank">Fremont Bank</a> is a community bank with multiple locations in Northern and Southern California.  </p>
<p>We took over the management of pay-per-click (PPC) advertising. The bank&#8217;s marketing team gave us aggressive goals to decrease cost per lead (CPL), increase click through, and increase the number of well-qualified leads.  We were able to exceed their goals by decreasing CPL 41%, increasing monthly lead volume by 32%, increasing click through by 57% and decreasing cost per click by 27%. We achieved all of these metrics within four months of taking over the account.</p>
<p>Is your PPC cost per lead too high, coupled with disappointing results? Beasley&#8217;s PPC advertising experts can lower your CPL while increasing well-qualified clicks and leads. Call today and speak with one of our PPC advertising experts.</p>
<p>The post <a href="https://beasleydirect.com/portfolio/cost-per-lead-decreased/">How We Decreased PPC Cost Per Lead (CPL) by 41% for Fremont Bank</a> appeared first on <a href="https://beasleydirect.com">Beasley Direct and Online Marketing</a>.</p>
]]></content:encoded>
					
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		<item>
		<title>How We Increased Store Traffic and Revenue Using an Estimator Form on Artistic Stone&#8217;s Website</title>
		<link>https://beasleydirect.com/portfolio/increase-store-traffic/</link>
					<comments>https://beasleydirect.com/portfolio/increase-store-traffic/#respond</comments>
		
		<dc:creator><![CDATA[Andy Hoover]]></dc:creator>
		<pubDate>Thu, 19 Jan 2017 03:42:19 +0000</pubDate>
				<guid isPermaLink="false">https://beasleydirect.com/?post_type=creativo_portfolio&#038;p=5200</guid>

					<description><![CDATA[<p>Artistic Stone is a premier bath and kitchen remodel store with several San Francisco Bay Area locations. Artistic Stone approached Beasley Direct and Online Marketing to help drive additional revenue at their Northern California stone countertop showrooms. Beasley worked with the client to increase store traffic by driving pay-per-click (PPC) search engine traffic to an [&#8230;]</p>
<p>The post <a href="https://beasleydirect.com/portfolio/increase-store-traffic/">How We Increased Store Traffic and Revenue Using an Estimator Form on Artistic Stone&#8217;s Website</a> appeared first on <a href="https://beasleydirect.com">Beasley Direct and Online Marketing</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><img loading="lazy" decoding="async" src="https://beasleydirect.com/wp-content/uploads/2017/01/Artistic-Stone.jpg" alt="Increase store traffic with Artistic Stone campaign" width="138" height="138" class="alignleft size-full wp-image-5201" />Artistic Stone is a premier bath and kitchen remodel store with several San Francisco Bay Area locations.</p>
<p><a href="http://www.artisticstoneinc.com/" target="_blank">Artistic Stone</a> approached Beasley Direct and Online Marketing to help drive additional revenue at their Northern California stone countertop showrooms.  Beasley worked with the client to increase store traffic by driving pay-per-click (PPC) search engine traffic to an online project estimator.  The well-qualified traffic would enter the desired stone type, the project specifications and time frame, then immediately receive an initial estimate of costs.  The estimate included a call to action to drive foot traffic to the showrooms to discuss detail with sales staff.</p>
<p>Beasley&#8217;s PPC and Search Engine Optimization (SEO) experts can increase qualified traffic to your store, increasing your ROI. Call us today.</p>
<p>The post <a href="https://beasleydirect.com/portfolio/increase-store-traffic/">How We Increased Store Traffic and Revenue Using an Estimator Form on Artistic Stone&#8217;s Website</a> appeared first on <a href="https://beasleydirect.com">Beasley Direct and Online Marketing</a>.</p>
]]></content:encoded>
					
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