We are proud to announce that Laurie Beasley, President of Beasley Direct and Online Marketing, has been named one of the 40 Most Inspiring Leaders in Sales Lead Management in 2017 by the Sales Lead Management Association (SLMA). Laurie has previously been counted among the 40 Most Inspiring Leaders in Sales Lead Management by the SLMA in 2013 and 2014.
The Sales Lead Management Association (SLMA) sponsors this competition every year. Nominees came from many diverse disciplines including customer relationship management (CRM) and marketing automation software, database management, lead generation software, consulting, fulfillment, telemarketing, conference management, and publishing. The founder of the SLMA, Jim Obermayer, says of this award, “Each person was peer-nominated and received votes as one of the most influential people in the field of sales lead management. We think of them as creators of wealth, because when leads are managed properly, these individuals use their skill-set to help their company increase lead closure by as much as 200-300%.”
Obermayer also said, “Sales Lead Management is the core discipline that when done as a process, taking in the needs of the prospects, the salespeople and using the dozens of software applications and lead generation agencies, can make the difference between success or an also-ran position for companies.”
“The 40 Inspiring Leaders understand that lead management is a core process that must be defined before the tools of CRM, marketing automation, business intelligence, and hundreds of software applications can be applied. Many thousands of lead generation agencies and millions of marketing departments must manage sales leads properly to gain revenue in a predictable manner. This is why we recognize our inspiring leaders in this annual election.” For more information on the winners and selection process for this award, go here. To view a video of all winners, go here.
About Beasley Direct and Online Marketing, Inc.
Beasley Direct and Online Marketing, Inc., is known for bringing the latest marketing strategies to online and direct marketing. Beasley provides services in inbound and outbound marketing including: content creation, email marketing, search engine optimization (SEO), print advertising, social media advertising, pay-per-click (PPC) advertising, website design, direct mail marketing, lead generation and nurture campaigns, and database management. Beasley Direct and Online Marketing, Inc., helps clients in both B2B and B2C marketing and is privately held and headquartered in the Silicon Valley suburb, Morgan Hill, California.
About the Sales Lead Management Association
The mission of the Sales Lead Management Association is to help companies become successful in the critical business process of managing sales leads, which we believe manages revenue. Membership/subscriptions, as it should be, are free. The Sales Lead Management Association is a division of the Funnel Media Group, LLC, which also has as operating businesses the Funnel Radio Channel and the B2B Podcast Directory.
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