Laurie Beasley, President of Beasley Direct and Online Marketing, Inc., will be teaching two live online demand generation and lead conversion workshops for the Direct Marketing Association of Northern California.

Demand Generation and Lead Conversion Fundamentals

(Wednesday, March 27th, 10:00 AM to 12:00 PM Pacific Standard Time)

This course takes a fresh approach to demand generation, by helping you set goals with the Sales department, manage the touch points for lead qualification and optimize your communication channels for maximum success.

The pressure for B2B marketers is on. Modern B2B buyers have an increasing tendency and capacity to research purchasing decisions online long before they engage with Sales. They are empowered with information, and winning over modern B2B buyers requires organizations to revolutionize their marketing approach. To compound the problem, Sales teams demand higher quality “sales-ready” leads to hit their numbers. It can take 7 to 13+ big touches to generate a qualified sales opportunity. The marketer is on the hook to manage and deliver the sales qualified leads, and this session will help you deliver.

What you’ll learn:

• Challenges to demand generation
• Defining a sales-ready lead
• How to create a reverse sales funnel
• Account Based Marketing
• How many touch points are needed and how to manage them
• Making a great offer
• Using content to your best advantage
• Multi-touch case studies

Learn more.

Advanced Demand Generation and Lead Conversion

(Wednesday, April 3rd, 10:00 AM to 12:00 PM Pacific Standard Time)

In this session, we’ll look at how to make a comprehensive demand generation go-to-market plan. Discover the best list building and augmentation tactics. Learn how to approach lead scoring and nurturing. How to make marketing automation work for you and not the other way around. Finally, we’ll discuss how to optimize each inbound and outbound marketing channel for B2B. Lots of case studies will be included in the course to support key points.

What you’ll learn:

• Making the go-to-market plan
• Demand generation list strategies
• Tools for determining buyer intent
• Lead scoring best practices
• Optimizing lead nurturing
• How to make marketing automation work for you (and not the other way around)
• What PPC, SEO and Social Strategies work best
• How to optimize Email, Direct Mail and Telemarketing

Learn more.

About the DMAnc.org (www.DMAnc.org)

The DMA of Northern California was formed to educate, inform and provide networking opportunities for Direct and Online Marketing professionals in the San Francisco Bay Area and beyond.

We hold monthly luncheon meetings, workshops, periodic half-day seminars, and provide opportunity for the best in learning and job networking in the Northern California marketing community.

About Beasley Direct and Online Marketing, Inc.

Beasley Direct and Online Marketing, Inc., is known for bringing the latest marketing strategies to online and direct marketing. We provide services in inbound and outbound marketing including: content creation, email marketing, search engine optimization (SEO), print advertising, social media advertising, pay-per-click (PPC) advertising, Amazon Marketing Services (AMS), website design, media planning/public relations, direct mail marketing, lead generation and nurture campaigns, and database management. We help clients in both B2B and B2C marketing and are privately held and headquartered in the Silicon Valley suburb of Morgan Hill, California. For more information, go here.

Do you need assistance determining your lead funnel requirements to hit your sales goals? We can help. Request a free Sales Funnel consultation here.

For digital marketing case studies, go here.

The post Join Laurie Beasley, President of Beasley Direct and Online Marketing, Inc., in Two Live Online Demand Generation and Lead Conversion Workshops appeared first on Beasley Direct and Online Marketing.

Laurie Beasley, President of Beasley Direct and Online Marketing, Inc., will be teaching a live online demand generation workshop for the Direct Marketing Association of Northern California.

Enroll in the recorded online workshop here.

In this session, we’ll look at how to make a comprehensive demand generation go-to-market plan. Discover the best list building and augmentation tactics. Learn how to approach lead scoring and nurturing. How to make marketing automation work for you and not the other way around. Finally, we’ll discuss how to optimize each inbound and outbound marketing channel for B2B. Lots of case studies will be included in the course to support key points.

What you’ll learn:

• Making the go-to-market plan
• Demand generation list strategies
• Tools for determining buyer intent
• Lead scoring best practices
• Optimizing lead nurturing
• How to make marketing automation work for you (and not the other way around)
• What PPC, SEO and Social Strategies work best
• How to optimize Email, Direct Mail and Telemarketing

Learn more.

About the DMAnc (www.DMAnc.org)

The DMA of Northern California was formed to educate, inform and provide networking opportunities for Direct and Online Marketing professionals in the San Francisco Bay Area.

We hold monthly luncheon meetings, workshops, periodic half-day seminars, and provide opportunity for the best in learning and job networking in the Northern California marketing community.

About Beasley Direct and Online Marketing, Inc.

Beasley Direct and Online Marketing, Inc., is known for bringing the latest marketing strategies to online and direct marketing. We provide services in inbound and outbound marketing including: content creation, email marketing, search engine optimization (SEO), print advertising, social media advertising, pay-per-click (PPC) advertising, Amazon Marketing Services (AMS), website design, media planning/public relations, direct mail marketing, lead generation and nurture campaigns, and database management. We help clients in both B2B and B2C marketing and are privately held and headquartered in the Silicon Valley suburb of Morgan Hill, California. For more information, go here.

Get a FREE Lead Funnel Audit. Learn more here.

The post Join Laurie Beasley, President of Beasley Direct and Online Marketing, Inc., in a Live Online Advanced Demand Generation and Lead Conversion Workshop appeared first on Beasley Direct and Online Marketing.

Laurie Beasley, President of Beasley Direct and Online Marketing, Inc., will be teaching live online demand generation fundamentals workshop for the Direct Marketing Association of Northern California.

Enroll in the recorded online workshop here.

This course takes a fresh approach to demand generation, by helping you set goals with the Sales department, manage the touch points for lead qualification and optimize your communication channels for maximum success.

The pressure for B2B marketers is on. Modern B2B buyers have an increasing tendency and capacity to research purchasing decisions online long before they engage with Sales. They are empowered with information, and winning over modern B2B buyers requires organizations to revolutionize their marketing approach. To compound the problem, Sales teams demand higher quality “sales-ready” leads to hit their numbers. It can take 7 to 13+ big touches to generate a qualified sales opportunity. The marketer is on the hook to manage and deliver the sales qualified leads, and this session will help you deliver. Learn more.

About the DMAnc (www.DMAnc.org)

The DMA of Northern California was formed to educate, inform and provide networking opportunities for Direct and Online Marketing professionals in the San Francisco Bay Area and beyond.

We hold monthly luncheon meetings, workshops, periodic half-day seminars, and provide opportunity for the best in learning and job networking in the Northern California marketing community.

About Beasley Direct and Online Marketing, Inc.

Beasley Direct and Online Marketing, Inc., is known for bringing the latest marketing strategies to online and direct marketing. We provide services in inbound and outbound marketing including: content creation, email marketing, search engine optimization (SEO), print advertising, social media advertising, pay-per-click (PPC) advertising, Amazon Marketing Services (AMS), website design, media planning/public relations, direct mail marketing, lead generation and nurture campaigns, and database management. We help clients in both B2B and B2C marketing and are privately held and headquartered in the Silicon Valley suburb of Morgan Hill, California. For more information, go here.

Get a FREE Lead Funnel Audit. Learn more here.

The post Join Laurie Beasley, President of Beasley Direct and Online Marketing, Inc., in a Live Online Demand Generation and Lead Conversion Fundamentals Workshop appeared first on Beasley Direct and Online Marketing.

News Facts: Laurie B. Beasley, president of Beasley Direct Marketing, Inc., will be teaching a six-week, live online course on Demand Generation & Lead Conversion for the National Direct Marketing Association starting May 2, 2014. Register now.

The pressure for B2B marketers is on. Modern B2B buyers have an increasing tendency and capacity to research purchasing decisions online long before they engage with Sales. They are empowered with information, and winning over modern B2B buyers requires organizations to revolutionize their marketing approach. This course will help today’s B2B marketer set goals with the Sales department, manage the touch points for lead qualification and optimize communication channels.

Practical challenges will be addressed, such as:

Challenge: Did you know? On average, it takes 6.8 people to make a decision in a 100 person company. The buying committee is changing marketing.

Solution: Learn how to segment your lists and craft messages to better target decision makers during this six-week course.

Challenge: Sales teams demand higher quality “sales-ready” leads to hit their numbers. It can take 7 to 13+ big touches to generate a qualified Sales opportunity. The marketer is on the hook to manage and deliver qualified leads.

Solution: We’ll discuss what marketing automation can do to help the process, and more importantly, how to make it fit in with your strategic goals.

Challenge: Is lack of resources your go-to excuse for lack of effective lead generation campaigns and qualified leads?

Solution: We’ll also talk about the analytics and reporting needed to track your efficiency and adjust resources.

Join Laurie Beasley from the comfort of your own desk, for an interactive, hands-on 90 minutes filled with case-studies, six Fridays, beginning May 2nd through June 13th to gain the skills you need to meet your strategic goals. Register now.

Instructor Bio:

Laurie B. Beasley

Laurie B. Beasley is co-founder and president of Beasley Direct Marketing, Inc., a Silicon Valley direct marketing agency that has managed search, email, online, and demand generation campaigns for over a hundred companies. Ms. Beasley serves as president of the DMA Northern California Chapter.

 
 
 
About us:

Beasley Direct Marketing, Inc. (www.BeasleyDirect.com) is known for bringing the latest marketing strategies to online and direct marketing. Beasley Direct provides services in email marketing, search engine optimization, social media, pay-per-click (PPC) advertising, website design, media planning, direct mail marketing, lead generation and nurture campaigns, and database management. Beasley Direct Marketing, Inc. helps clients in both B2B and B2C marketing. Beasley Direct Marketing is privately held and headquartered in the Silicon Valley suburb, Morgan Hill, California. For more information, go to www.BeasleyDirect.com or call Laurie Beasley, President, at 408-782-0046 x21 or email lbeasley@beasleydirect.com.

The post Laurie Beasley to Teach 6-Week Online Course on Demand Generation&Lead Conversion for the National Direct Marketing Assn. appeared first on Beasley Direct and Online Marketing.