Archives: Videos

How to Improve Your Website Identity

Easily identifiable visuals like logos and navigation are critical to successful business websites. Search boxes, store locator links, breadcrumb trails, calls to action and more website identity features are reviewed. John Thyfault, VP, Search Engine & Social Media Marketing, Beasley...

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Google Analytics Device Type: Understanding what Devices Your Visitors are Using to Access Your Site

Google Analytics tracks the type of device that drove the click to your site, whether it’s mobile or desktop, the brand (iPhone or Android, iPad, Galaxy Tablet,….), service provider (Sprint, T-Mobile, AT&T,….), operating systems and more. All of this...

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Conclusions and Recap on How to Make Your Website More Usable

You need to balance the design of your business website with its usability to successfully maximize site lead generation, sales and revenue. Both design and content need to match user expectations in their place in the buying cycle or...

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Using Google Analytics to Understand Site Performance

Site performance is looked at from a technical perspective – page load speed, graphics load speed, map overlays, and more metrics available in Google Analytics are explained. How do these technical issues affect your site’s ability to accomplish business...

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Using In-Page Analytics to Understand How Your Visitor is Interacting within Your Site

In-Page Analytics allows you to understand how individual elements of your page work to accomplish your business goals. Learn exactly what elements of your page are attracting the most clicks from visitors. What does it mean and how can...

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