Archives: Videos

How to Improve the Accessibility of Your Website

Watch this website accessibility training video. Learn about the critical metric: page load speed. If your page doesn’t load quickly on both mobile and desktop devices users are not getting a good experience. And, Google will penalize your search...

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A Google Analytics Overview

Google Analytics data is trusted by Fortune 500 and 100 companies, it’s the most widely used and it’s free. In this video various screens will be introduced and described, and terminology defined. What constitutes a visit, what is a...

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Web Usability Video – How to Help Visitors Find What They’re Looking For

In this Web Usability video we review a 25-point check-list from Usereffects.com that clearly states what visitors need to see on your website to find what they’re looking for. John Thyfault, VP, Search Engine & Social Media Marketing, Beasley Direct...

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Understanding Where your Visitors are Located with Google Analytics Geo Reporting

In this video Google Analytics geographic data and elements of a website are explained, and practical applications presented. The value of real-time data and uses of geo tracking are covered. John Thyfault, VP, Search Engine & Social Media Marketing, Beasley...

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Defining Your Website Visitor and their Goals in Using Your Website

Learn how to match your website to your website visitor profile by defining your target audience or ideal user. Match user buying cycle with each part of your site, and design those pages with the right content and functionality...

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Defining and Understanding Traffic in Google Analytics

Who is visiting your website, where do they come from, what are they doing on your site? How can Google Analytics Traffic analysis help your business grow? Organic, paid, mobile and social channel search values are explained. We look...

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Understanding How Your Visitor Interacts with Your Website

There are both qualitative (feelings, impressions) and quantitative (number of clicks, bounce rates,….) ways people interact with your website. Learn how you can measure this valuable information that can be used improve leads, sales and revenue. John Thyfault, VP, Search...

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The Difference between Web Reporting and Web Analytics

How can you explain conclusions from your Google Analytics analysis to C-level people without getting them frustrated with terminology and unnecessary data? Know the differences and benefits of web reporting and web analytics. John Thyfault, VP, Search Engine & Social...

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Understanding How Content Layout and Organization Impacts Usability

Are your major headlines consistent, clear and easy to see across the site? Is your critical content above-the-fold? Colors, styles, typefaces, pop-ups, copy, URLs and more are examined in this web usability video. John Thyfault, VP, Search Engine & Social...

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Understanding Visitor Flow through Your Website

What do visitors do once they get to your website? Google Analytics Visitor Flow, Behavior Flow or Click Path tracks visitor flow from organic and paid search, and as they navigate through your site’s pages. You want visitors to...

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