Archives: Videos

How the PPC Auction Works and AdWords Quality Score

Understanding the concepts of the AdWords Quality Score and the PPC auction environment in AdWords will allow you to make the most of your advertising dollars. Therefore, by looking at the elements of Google’s AdWords Quality Score, and how...

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PPC Campaign Structure and Types

A well-structured campaign on Google AdWords will allow you to maximize your investment in PPC advertising. This session goes over best practices in PPC campaign structure to make the management of your PPC account easier.

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PPC High Level Targeting

PPC Targeting at a High Level Where you target your ads is as important to the success of your PPC campaign as the keywords selected. This session discusses how to choose the best combination of day parts, networks, geographic regions,...

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Digging into PPC Data

Understanding the wealth of PPC data supplied by Google AdWords is vital to having a profitable PPC account. This session discusses a number of the reports supplied by AdWords, both obvious and hidden, that you can use to analyze...

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PPC: Targeting the Right Customer with Ad Extensions

Google AdWords is constantly adding functionality to the PPC ads on their network. Understanding how you can extend the reach and targeting of your ads with AdWords Ad Extensions can help to maximize your ad dollar. This session will...

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Remarketing & Shopping PPC Campaigns

Google AdWords has extended its reach over the years with unique, powerful campaign types that focus on particular advertising and sales channels. The two most powerful are remarketing campaigns via AdWords and shopping campaigns on the Google Shopping Network....

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PPC Landing Pages and User Profiles

You’ve spent the time to create great ads that are triggered by just the right keywords in AdWords but your campaign is still not living up to its potential. This video session will help you to understand your conversion...

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PPC: Shared Libraries – Account Wide Tools

The shared libraries in Google AdWords are underused and many advertisers do not take advantage of the power tools that they offer. Shared budgets, remarketing, and account/campaign wide negative keyword lists are just a few of the tools that...

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Introduction to Web Usability

Watch this video to learn what Web Usability is. What is a nicely designed website that accomplishes your business goals? User-friendliness and aesthetics are only part of a much greater whole. Why do we care about Web Usability? 85%...

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Introduction to Google Analytics

This Google Analytics video series will cover learning how to use Google Analytics to achieve your multiple website goals. Different parts of the buying cycle require separate analytics tracking. Pay-per-click, display, email, social media and other general tracking metrics...

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