Listen to the Podcast here:

Excerpt

Cindy Greenglass
Host, WVU Marketing Communications Today

“You’ve been involved in auditing and correcting websites’ search engine optimization issues for some time. You’re a real expert in it, and you shared with me that what almost always spurs a call to you for an SEO or a website audit project is a dramatic drop in website traffic or leads. Why would you think that is happening?”

Laurie Beasley
Co-Founder and President, Beasley Direct and Online Marketing, Inc.

“Well, that goes back to sort of neglecting the site. Well, it can happen for two reasons. Google does do updates in their search algorithms, and there have been, over the last few years, some pretty major updates. If anybody’s been following them, they have had some funny code names, Hummingbird and things like that, Penguin, and with each of those updates, if people were not paying attention to them, there have been some pretty disastrous falling off the cliff of search results for companies. They were scrambling to catch up and make changes to their sites to catch up with those updates. But beyond that, folks are letting their SEO fall by the wayside by not focusing on keeping their sites optimized for Google’s top search ranking factors. This lack of maintenance comes from a lack of marketing commitment and understanding. And often the web development group just doesn’t understand Google and doesn’t maintain the site so Google can index it. So let’s talk more about this.” ”

About Laurie Beasley

Laurie B. Beasley is co-founder and president of Beasley Direct and Online Marketing, Inc., which provides services in inbound and outbound marketing including: content creation, email marketing, search engine optimization (SEO), social media marketing, pay-per-click (PPC) advertising, Amazon Marketing Services (AMS), website design, media planning/public relations, direct mail marketing, lead generation and nurture campaigns, marketing automation management, and database management for both B2B and B2C companies. Ms. Beasley serves as president and online marketing certification instructor for the Direct Marketing Association of Northern California. She also speaks on online marketing and demand generation topics for several marketing organizations, including the DMA, BMA, and AMA.

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The post How to Get Your SEO Initiative to Work. Podcast with Laurie Beasley as Heard on WVU Marketing Communications Today. appeared first on Beasley Direct and Online Marketing.