The STEM Teachers Program and Encorps

Beasley Direct and Online Marketing, Inc., a full service direct and online marketing agency, has been appointed as the search engine marketing agency for EnCorps STEM Teachers Program, the only nonprofit in the nation recruiting the best and brightest STEM professionals as an innovative, long-term solution to the shortage of high quality, impactful educators for under-resourced students in high needs schools. EnCorps has received a Google Ad Grant for $10,000 USD in in-kind AdWords advertising every month. Beasley Direct and Online Advertising’s initial work will focus on setting up the pay-per-click (PPC) advertising campaign to generate new teacher leads and to validate which keywords are performing best. Beasley Direct and Online Marketing will then optimize the website by removing technical obstacles from being indexed by the search engines, conducting keyword and key phrase research, writing new optimized web content, writing new meta descriptions and titles, and inbound link building.

About Beasley Direct and Online Marketing, Inc.

Beasley Direct and Online Marketing, Inc., is known for bringing the latest marketing strategies to online and direct marketing. Beasley provides services in inbound and outbound marketing including: content creation, email marketing, search engine optimization (SEO), print advertising, social media advertising, pay-per-click (PPC) advertising, website design, media planning/public relations, direct mail marketing, lead generation and nurture campaigns, and database management. Beasley Direct and Online Marketing, Inc. helps clients in both B2B and B2C marketing and is privately held and headquartered in the Silicon Valley suburb of Morgan Hill, California. For more information, go to BeasleyDirect.com.

About EnCorps STEM Teachers Program

EnCorps STEM Teachers Program empowers STEM industry professionals to transform public education by teaching in high needs schools. On average, EnCorps Teachers have 17 years of professional STEM experience and 68% have advanced degrees. EnCorps aims to increase the quantity and quality of STEM teachers to ensure that all students have access to first-rate STEM learning. And, to reverse the nation’s decades-long decline in math and science, and to develop a workforce pipeline based on 21st century skills. One decade into its mission, EnCorps has impacted more than 60,000 California students and boasts a teacher retention rate of nearly 90%, well above industry standard.

Press contacts:

Laurie Beasley
President, Beasley Direct and Online Marketing,Inc.
lbeasley@beasleydirect.com
408-782-0046 x21

Bethany Orozco
Communications and Southern California Recruitment Director
bethany.orozco@encorps.org
310-293-9220 direct

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