social media Archives - Beasley Direct and Online Marketing

Social Media

wpadmin — Mon, 24 Aug 2015 20:18:30 +0000

Social Media Management

Social media is about the creation and exchange of user-based content. While consumers think of social as a way to keep up with their circle of friends and acquaintances, businesses recognize it as a way to provide customer service, do market research, gain user feedback and (when done correctly) promote your brand.

Beasley’s social marketing experts help our clients achieve success in social media through a three-step process. First, we understand how to find out who the thought leaders and influencers in your space are, and what kind of content they are looking for. Then we begin to engage with the community by offering useful, nonpartisan information. Only after we have established your knowledge and expertise do we begin to talk about your product, and then we do it in a measured way while continuing to provide objective social marketing content.

We also help you to systematically listen to your social media audience to make sure your messages resonate with the decision makers you want to reach. As part of our social media management services we analyze social media traffic to your website to give you a full view of how it ties into sales or other metrics. And we help you optimize your website so it becomes part of the social media ecosystem, with sharing features for visitors who want to repost your content.

Finally, as your social media agency we work with you to create an editorial schedule that makes sense based on your market and your resources. Once you’ve become part of the conversation, you want to be a regular participant with a consistent voice. We can help you organize and leverage the expertise within your company for self-generated content, or add our original social marketing content as desired.

The initial discussion with Beasley about the goals of our campaign and the follow up completed has been a very pleasant experience. They pay attention to targets, budgets and completion of the task at hand.

— Tom Brett - Owner - Vanguard Cleaning Systems of San Antionio

Social Media Content Creation

The difference between social media and traditional or “industrial” media is that in social, the publisher and the user are co-creating value through conversation. You can write a brilliant article, but it only gains social value when users share it with their friends.

Through our seasoned social media management services experts we can help you create content that engages members of your social community on their terms, and is deemed valuable and useful based on their needs and their perception of you. This content might range from a regular schedule of update posts to short interviews (in writing or on video), customer profiles and white papers or in-depth viewpoints that reflect your thought leadership.

Much of the valuable content you can share already exists in one form or another within your company—in sales or technical expertise or the personal journeys of your management, which have shaped your corporate philosophy. Our social media content management experts can help you find these stories and draw them out in a form that is relevant to your audience. We can also help you identify the social media champions within your organization and help direct their efforts to better support your brand and value proposition.

Remember that social media has a personal voice—even when it’s a brand that is speaking. We’ll help you ensure your social media content creation results have a voice that reflects your values, mission and offerings and also that you engage with your audience in a way that is appropriate to your uniqueness and to their interests.

Blog Content Creation

Creating a corporate or organizational blog is easy. Blog content creation in a way that makes it a useful element of social media is much harder. As a blog writer, you need to be consistent, useful and interesting in order to attract readership and the attention of search engines.

Working with your team as we provide you blog management services, we can identify the best spokespeople for your values and programs, and help them establish a schedule for regular posts. As part of our blog writing services we can also interview them or work from published documents to create blog posts that reflect their viewpoints. This way, the voice of your leadership is reflected without undue pressure on managers with other responsibilities.

Timing is almost as important as content if you want to establish regular readership. We’ll recommend a posting schedule that keeps your up-to-date blog content creation in front of your readers while respecting the time or budget you have available to create your posts. We’ll also show you how you can easily repurpose existing or third-party content to generate blog content that your audience will read and share.

For a client in a service industry, for example, Beasley blog management services created a series of blog articles that highlighted seasonal concerns. In flu season, we’d write about how to keep germs under control in an office environment. In summer, we’d talk about how to secure your premises before going on vacation. These topical posts got search visibility and established our client’s authority in its field. They got clicks from people who wanted to learn about the content and were introduced to the service offering as a side benefit. Ask how Beasley blog writing services can bring the same added-value to your blog.

Advertising on Social Media

There’s a shortcut to getting noticed on social media: pay for it. As a leading social media advertising agency, Beasley focuses on three platforms that allow our clients to market with ads that appear in the conversational stream, looking very much like the individual updates from users of that social media platform.

But you need to be careful. You’ll be connecting with community members based on information they have volunteered about themselves, and you can’t violate their trust by over-marketing. Consumers can easily opt out of seeing your ads, and a poorly conceived social media campaign may backfire with negative mentions that hurt you.

Facebook now has well over 1 billion users, of which 80% are outside the U.S. and Canada. That means you can reach more people—in almost any country—with Facebook vs. television or radio advertising. Interestingly, Facebook has a very low CPM (cost per thousand impressions), yet allows advertisers to micro-target their audience. While Facebook has easy-to-use ad creation tools for the small business, it’s not much harder to create highly targeted campaigns with rich selects using the Facebook Power Editor. As a leading social media agency, we’ll be happy to tell you more.

LinkedIn is the premier business network with 270,000 members who have provided extensive information about themselves and their job history. You have the choice of advertising within the newsfeed or with a variety of right-column ad formats. Similar to Facebook, LinkedIn has self-serve advertising options but also provides a much more powerful and flexible ad creation and tracking interface through its client services team.

Twitter has the benefit of immediacy. A trending topic will be inescapable for a few hours or days, then it will be forgotten almost as quickly. If immediacy is a component of your advertising mix—whether it’s for an event, a limited time offer, or a product launch—then Twitter makes sense. As an experienced social media agency we focus on Promoted Tweets, which appear in the user’s timeline, capture the essence of current conversations, and appear at the exact time you request.

For these as well as other social media advertising campaigns, the most important considerations are to think conversationally, create an ad that matches the property, and the audience. Beasley is your social media advertising agency, ask how we can help by calling us now.

Building Followers

Followers are essential to your visibility on social media, but it’s more than a numbers game. Google Web Analytics evangelist Avinash Kaushik has defined four metrics for tracking the effectiveness of your participation: conversation, amplification, applause and economic value. We use this model to ensure the right people are engaged with your content. When key social media influencers talk about you (conversation), share your content with others (amplification) and let you know they value it with likes and +1s (applause) then economic value will be the result. And, inevitably, so will additional followers/fans/subscribers to your feeds.

How do you begin attracting quality followers who will help you to build your business? What are the secrets as to how to get followers on Twitter, how to get Facebook followers, or blog followers? Start with quality content, produced internally or with Beasley’s social marketing services support, then let your audience know about it. Monitor the channels of communication to see what others are talking about, then join the conversation with links to your content. For very high value influencers—the thought leaders who exist in any field—it’s worth a direct effort to reach out, introduce your value proposition, and invite engagement. Contact them by email, or post on their internal blogs; ask yourself how to get blog followers, how do thought leaders attract blog followers? Offer content (via links, or perhaps an offer of a guest post) that supports what they are doing to bring value to their readers.

When Beasley’s social marketing services team works on a social media schedule with our clients, we tie it to the audience you want to reach. If you need to achieve a critical mass of conversations with a particular group, we’ll make sure you have content for that group and that they are aware of it so they will engage with you. We’ll also advise you on the one thing you should not do: pay for followers. Many of these “accounts” are manufactured identities that have no value to contribute to the social conversation. Worse, they can earn you demerits with search engines and legitimate platforms. Let Beasley’s expert social marketing services team bring you quality followers instead.

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Beasley Direct and Online Marketing, Inc., Announces New Social Media Marketing Growth Services

Laurie Beasley — Tue, 30 Oct 2018 18:00:49 +0000

Our New Social Media Marketing Growth Services.

Our social media audience rapid growth program yields steady, increasing streams of avid customers for your products and services with four important benefits: 1) an increased likelihood of conversion through genuine engagement with your customers, 2) positioning your brand as an industry thought leader, 3) leveraging organic lift that platforms bestow upon brands with highly engaged audiences, and 4) encouraging community building and user-generated content.

Our multi-pronged strategy targets your audience, influencers, media and key followers of trade and competitor sites with sticky, entertaining and educational content. Next, we encourage social sharing and reviews, comments and participation by these highly engaged, like-minded followers, which triggers the boost from social media algorithms. Continuing efforts organically heighten awareness, mentions and search ranking, exponentially drawing new visitors and more actions.

This program primarily centers on the Instagram platform, with large volumes of visual content that is then re-purposed and distributed widely across social and other channels. In our extensive experience in managing rapid growth campaigns, our typical program generates 75-200 new followers per day.

We will never purchase fake followers, an unfortunate practice that defeats your goal to drive conversions and enhance reputation. We use client content to attract genuine interest and desired actions. For more information on this new service go to Beasley Direct and Online Marketing Social Media Rapid Growth Services.

About Beasley Direct and Online Marketing, Inc.

Beasley Direct and Online Marketing, Inc., is known for bringing the latest marketing strategies to online and direct marketing. Beasley provides services in inbound and outbound marketing including: content creation, email marketing, search engine optimization (SEO), print advertising, social media advertising, pay-per-click (PPC) advertising, Amazon Marketing Services (AMS), website design, media planning/public relations, direct mail marketing, lead generation and nurture campaigns, and database management. Beasley Direct and Online Marketing, Inc., helps clients in both B2B and B2C marketing and is privately held and headquartered in the Silicon Valley suburb of Morgan Hill, California. For more information, go to www.BeasleyDirect.com.

Get a FREE Social Media Audit for your company. Go here.

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Facebook Advertising Best Practices, and How to Create Ads Using Ad Creator and Power Editor

John Thyfault — Tue, 23 Aug 2016 17:01:18 +0000

Facebook Advertising Best Practices & Why it Pays to Advertise on Social Media’s Biggest Platform.

Before focusing on Facebook advertising best practices: Justify your budget with the reasons it pays to advertise on social media’s biggest platform.

Facebook is more than the world’s biggest social network. Its targeting options are incredible and audience saturation is huge.

And as with all social media advertising, you enjoy cost-saving opportunities.

To sum it up: (1) Facebook’s reach hits more people than any other U.S. advertising media. (2) Its targeting options enable you to get seriously micro-granular when reaching out to its users. (3) Low minimum spends let you play on Facebook for as little as $50. (4) It’s the least expensive social media advertising available, with an average cost per thousand impressions of $0.25.

So now that we’ve seen the whys for Facebook advertising, let’s explore best practices. And, how to employ them in creating ads.

Facebook Advertising Best Practices

1. Micro Target

Facebook lets you layer targeting options one on top of another, making your audience more and more specific. Use this to reduce your audience into small sets that you can test against each other.

2. Track Conversions

Track ad conversions by adding a Facebook tracking pixel to your website. It enables the platform to automatically track click-through rates and conversions and provide you the metrics.

3. Use Auto Optimization

Facebook has auto-optimization features for optimizing conversions. Therefore, set your goal and Facebook will auto-optimize the ads and the targeting to achieve the highest performance.

4. Try Low Cost Conversions

Facebook supports you in getting lower cost conversions. Such as those where you can experiment with driving demand but not fulfilling it.

5. Finally, Use High Quality Images

And not just high resolution files, but original photography and graphics, too. The closer an image reflects your messaging and your audience’s lifestyle, the better your response and conversions.

TIPS

When you can, feature people in your Facebook ads. Lifestyle appeal tends to work well.

How to create Ads. But first we need to explore your biggest asset: Targeting.

Facebook advertising best practices includes precision targeting, which is what Facebook is all about. Therefore, let’s zoom in on some of your strongest options.

Life Events

People’s personal and business lives are riddled with milestones they share on Facebook as Life Events. As a result you can match your campaigns to virtually every conceivable kind of Life Event. The reason, users tend to post almost all of them on their timelines.

Match your campaigns to users’ lives with Life Events.

Custom Audiences

Your best new business often comes from old business. Custom Audiences helps you nurture leads and build loyalty by connecting with existing contacts and customers. This reinforces your brand and increases lifetime customer value, order frequency, and loyalty.

Create a custom audience by uploading your customer phone or email list in CSV or TXT format to Facebook.

Lookalikes: Your Audience Multiplier

Lookalikes let you rapidly create audiences that look like current customers or targets. Just upload your email or phone list to find a Lookalike audience that mirrors your current one. Also, you can use your Facebook following to create Lookalikes.

Psychographics

Demographics describe who users are, where they are and what they do. While Psychographics explain the whys. Understand these and you can expand your advertising to a wider range of audiences and micro-target within them. For example, include interests, occupations, life roles (mother, father, mentor), spending habits and values.

Getting creative with Facebook.

OK, we’re nearly ready for a walk through of building your ads using Facebook Ad Creator and Facebook Power Editor. But first let’s look at the types of Facebook ads offered:

Marketplace Ads

These standard Facebook ads are a good starting point for most small businesses. They appear on the right sidebar of your Facebook newsfeed.

Marketplace Ad

Page Post Ads.

Page Posts display on users’ newsfeeds like status posts. They’re big and prominent, but remember: Your messaging needs to be spot-on relevant.

Page Post Ad

Promoted Posts.

Promoted Posts display just like Sponsored Stories. They’re only shown to your existing fans and your existing fans’ friends. But they are a great way to make sure fans see your ads.

Premium Ads.

Lastly, Premium Ads. Premium ads run only on users’ homepages and feature “friend” information (i.e. you and ten friends like this). Plus, Facebook only shows one ad at a time. Therefore, spend is high: $5,000 a month minimum.

Premium Ad

Ad Creator: 10 Steps to Your Ad.

Ad Creator lets you create ads easily and with a decent level of targeting granularity. The steps are the same for all of the Facebook ads we’ve discussed. In this example we’ll setup a Marketplace Ad.

Step 1. First, find and click the “Create an Ad” button in Facebook.

Step 2. Next, choose your goal or objective.

Step 3. Upload photos for your ad.

Step 4. Connect your brand’s Facebook page.

Step 5. Add your headline and description.

Step 6. View how your ad will look.

Step 7. Create your audience.

Step 8. Create your account and campaign settings.

Step 9. Add your campaign optimization settings. Then hit “Review Order”.

Step 10. Finally, place your order and pay for your ad.

Facebook Power Editor

What’s the difference between Power Editor and Ad Creator?
There’s not a lot to know about Ad Creator. It gets you where you need to go – slowly, but surely. But with Power Creator there is plenty to know. Understand its features and you can do in minutes what would take hours. And, create far more effective Facebook ads.

But don’t worry, Power Creator isn’t complicated…

Duplication
The Duplicate Button lets you create multiple versions of a campaign, set of ads, or a single ad. Imagine you have one campaign and you want to test it according to two different targets. Just highlight that ad, hit Duplicate and you’ve got two identical ad sets.

Unpublished Page Posts
This enables you to create ads for the news feed that look like Facebook posts, but without showing up on your Facebook page.

Custom and Lookalike Audiences
We’ve spoken to these but here’s a recap. Custom Audiences let you upload current customer lists using email addresses or phone numbers. In contrast, Lookalike Audiences let you target users similar to your customers.

Saved Audiences
This feature allows you to save and reuse targeting groups.

Mobile Device Targeting
Remember, only Power Editor enables you to show your ads to users of specific mobile devices and platforms.

But remember, whatever type of ad you’re running, relevancy to the user is key.

Feel free to share this blog, Facebook Advertising Best Practices, and How to Use Facebook Ad Creator and Facebook Power Editor. We only ask that when shared no changes are made, and credits are given to the authors.

About the Authors

* * * *

John Thyfault

This post was authored by John Thyfault, Vice President of Search & Social Strategy, and Laurie B. Beasley, President of Beasley Direct & Online Marketing.

* * * *

Laurie B. Beasley

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Social Media Advertising: Driving Response from Facebook, LinkedIn and Twitter

John Thyfault — Fri, 12 Aug 2016 17:59:58 +0000

Why is social media advertising different? What are the best practices?

The big difference between social media and other online advertising is sharing. Users’ love of divulging details about their personal and business lives sets it apart from email marketing and traditional display advertising. And leveraging what people share about themselves on social media can be very profitable.

In short, social media advertising helps you find new customers by using users’ own shared information to identify interest. Its tools let you target the right people before they even begin their online search for products or services – giving you advanced options for targeting and conversion tracking, plus the reach offered by social media’s presence on mobile devices.

Three key reasons for making social media part of your advertising strategy:

1. Targeting

Facebook, LinkedIn and Twitter enable you to target your advertising to potential customers using a remarkable level of demographic and psychographic data. From sign-up processes to users’ interactions on social networks, user-provided data gives you precise coordinates for targeting consumers and businesses.

Target what they do, not just who they are.

Social media is also about a users’ interaction with his or her community. This dynamic allows you to better understand who they are and what their trigger points might be – giving you powerful leverage when it comes to arousing interest in your brand or product.

The perfect application of one-to-one marketing science.

Based on the model of one-to-one peer relationships, social media platforms provide you the ultimate in opt-in advertising. You can target users with goods and services matching the needs and preferences they’ve shared. Even better, your ad campaigns can reflect sensitivity to users’ opt-out choices.

2. Reach

Social media is the most popular online activity and offers the potential to vastly extend the reach of your advertising. Three out of five Web requests go through social media, meaning 60% percent of all web traffic is social media based.

Perfect for the big swing to mobile advertising.

Marketing via smartphones is the single biggest wave in digital media advertising. It’s also a perfect native option, since mobile users check Facebook, Twitter and LinkedIn multiple times a day.

Mobile ads claim the lion’s share of time spent on social media.

3. Cost Effectiveness

The targeting and tracking tools available can help you achieve very low Cost Per Acquisition (CPA) – the cost of actually obtaining a new customer. This means your pricing in terms of Cost Per Conversion, Cost Per Click and Cost Per Thousand Placement can be much more affordable if a lower CPA is factored into their costs.

Next up, 10 Best Practices. But first there’s one big thing to avoid:

Inappropriate Messaging
If your messaging is off, users will opt out of your ads, lowering your display ranking and hurting future campaigns. Worse, offend one user, and they’ll tell the whole community – killing your campaign and damaging your brand. And be aware that some communities are sensitive to what advertisers know about them. Ads that they feel violate their privacy will a raise red flag with your name on it.

10 Best practices across all platforms.

1. Set Goals and Metrics

First, define your campaign’s goal and then the action you want people to take in support of it. Are you looking for direct sales or leads? Do you want signups for your newsletter, or requests for a free sample? Think it through. Then decide the action most likely to support your goal.

Make use of the guidance provided by social media platforms for optimizing your ads to accomplish specific goals.

Metrics: Decide the level of response required to judge your campaign’s success. For example, if you’re going to tie revenue to workshop attendance, decide the dollar value of each signup and the total number of signups needed to be profitable. Also assign metrics to actions that have no near term monetary value, like website visits. Put a percentage on the boost in website traffic you want.

2. Create Lifetime and Daily Budgets

A Lifetime Budget lets you select an amount to spend over the entire span of a campaign. Once set, you can’t go over budget. If you forget, you can end up in a deep hole very fast as your ads cycle and recycle. A Daily Budget controls your spend per day. You stipulate how much you will spend on a daily basis and your ads will cease showing once you hit your daily budget cap.

3. Do Your Research

Regardless of what seems to be the best platform for your campaign, take the time to explore the relationships between the demographic and psychographic patterns of your audience. Don’t just assume Facebook is better for B2C or LinkedIn for B2B.

Example: If you are advertising shared business plane leases, research shows that people who are interested in private flight also tend to be interested in performance cars. So advertising to Facebook users who are into sports cars may be worth considering – instead of solely focusing on LinkedIn lists.

Always explore the relationships between the demographic and psychographic patterns of your audience. For example, people who are into flying tend also to be high performance car enthusiasts.

4. Be Consistent

Be sure that your social media campaigns align with your other advertising initiatives. Don’t bring up question marks in people’s minds by making your ads inconsistent with what you’re using for paid search, display advertising, billboards, etc.

5. Pop!

Social media advertising is much different from paid search – where people are actively looking for a solution like yours. So do whatever you can to give your ads some bite, some pop.

6. Align Targeting Options to Objectives

A big benefit of social media advertising comes from the wide range of targeting options the platforms can support. But be sure you’re matching your available targeting options with your advertising objectives.

7. Test and Retest

Constantly swap out ad versions showing different treatments of the same content. Use the better-performing versions to keep adding refinements and test them over the course of your campaign. It’s an ongoing cycle where you continually apply the lessons learned.

8. Schedule To Your Advantage

Schedule ads to match users’ schedules. Look at your target audience, what you’re promoting, and determine the times they’re likely to be on social media. Consider week-part targeting, too – that is, running your ads on particular weekdays, over weekends, etc.

9. Automate

Whenever you can, use your platform to automatically make optimization decisions based on ad performance. For instance, in Facebook you can set up a campaign stating a daily budget of $150 and it will automatically bid for you on either an impression or per-click basis to garner as many clicks as possible for your $150.

10. Repeat!

Gather data and set regular meetings to analyze results, go over the metrics, plan changes and decide how to implement them as your campaign moves forward. Repeat over and over to ensure the best bang for your social advertising buck.

* * * *

John Thyfault

This post was authored by John Thyfault, Vice President of Search & Social Strategy, and Laurie B. Beasley, President of Beasley Direct & Online Marketing.

Laurie B. Beasley

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How to Optimize Your Social Media Posting Strategy

wpadmin — Thu, 29 Oct 2015 23:00:29 +0000

An Effective Social Media Posting Strategy

Social media has quickly grown to become a major part of online marketing. In fact, 84% of B2B marketers report using social media in some form during their campaigns. Currently, Facebook remains the most popular site among social media users according to a survey conducted by the Pew Research Center. LinkedIn is reported as the second most used social media site. Pinterest, Instagram, and Twitter following behind. Developing an effective social media posting strategy is essential to your campaign’s success.

(http://www.pewinternet.org/2015/01/09/social-media-update-2014/)

With all these different social media sites competing for your potential client’s attention, it can be hard to plan an effective social media posting strategy. You, as a social media marketer should ask the following questions. When is the best time to post on each of the social media sites? Is there a ‘compromise time’ where one can optimally post on all the sites? If each site has a different optimal posting time, then how can a social media manager manage effectively manage their social media campaigns?

Your Social Media Posting Strategy: Optimal Posting Times

Facebook

Facebook is the largest social media site with over 936 million daily users worldwide. Surprisingly though, the number of user visits decrease significantly during the work week. Facebook get the largest amount of its user traffic during the weekend, with Sunday receiving the highest number of user visits. Facebook traffic is at its highest each day between 8 a.m.-9 a.m. and 5 p.m.-1 a.m. Posting on Facebook should be avoided between 1 a.m. and 6 a.m. when user traffic is at its lowest. Timing is an important part of your social media posting strategy for Facebook and other social sites.

Unlike most other social media sites, LinkedIn is geared toward the working professional rather than a personal profile. Because of this, most users log into the site and view content during business hours. The best days to post on LinkedIn are Tuesday through Thursday during the work hours of 10 a.m. to 6 p.m.

Tuesday between 10 a.m. to 11 a.m. is the absolute best time to post out of the entire week, with the highest level of clicks and shares. Posting on LinkedIn should be avoided between the hours of 10 p.m. and 6 a.m.. That is when the lowest amount of users are logged in.

From recipes and crafts to home décor and health tips, Pinterest is every millennial mother’s best friend. In fact, 65% of Pinterest users are women who have at least one child. Unsurprisingly, the best times to pin new content on Pinterest are either between 2 p.m. and 4 p.m. or 8 p.m. and 1 a.m. during the week. This is when a majority of Pinterest users are more likely to not be preoccupied with work or with taking care of their family. During the weekends, however, this changes with Saturday morning having the highest level of traffic. This is most likely due to users having more time to browse and try out ideas found on the site.

(https://www.business2community.com/pinterest/best-time-days-pin-pinterest-01152667)

It is important to note that Pinterest users have a different viewing trend than found on other sites. According to user statistics, 52% of Pinterest users visit the site less than once per week. So it is most important that social media managers post often during prime viewing times throughout the week to better their chances of catching their audience while they are logged in.

Instagram

Instagram focuses more on image and video sharing than on worded posts, as Facebook and Twitter do. Businesses can post pictures of their products or snapshots of company events,and followers can leave comments under the images. According to a survey run by Latergramme, the best times to post on Instagram is 2 a.m. and 5 p.m. The 2 a.m. slot catches the late night teen and young adult crowd who may be up late with school assignments, while the 5 p.m. slot grabs the working users who may be finishing up or done with their work day.

(https://www.huffingtonpost.com/2015/02/25/get-instagram-likes_n_6751614.html)

Most Instagram users view content pretty regularly throughout the week with Wednesday being the most popular day, and Monday being the least popular day, by a small margin.

Twitter

Most Twitter users visit the site and engage with content before and during work or school hours. Usage drops off after the school and work day are over, at about 6pm. The best time to post and increase the likelihood of receiving retweets is between 12 p.m. and 5 p.m., Monday through Friday, with 5 p.m. having the highest number of active users and retweets.

(https://neilpatel.com/blog/science-of-social-timing/)

It is important to remember that a Tweet has an average shelf life of eight hours. Therefore it would be wise to plan to post more than one tweet, the recommend amount would be at least four, and stagger them throughout the day’s optimal posting times.

Google+

Google+ has been rapidly growing as a social media platform for the past few years. With the addition of communities and interactive posts, Google+ has become a site that is greatly focused on people who wish to communicate with like minded groups. Most of the users who visit Google+ log on during the work week between 9 a.m. and 10 a.m. Posts made on Wednesdays at 9 a.m. are found to receive the largest amount of traffic out of the entire week.

Effective Social Media Management

As demonstrated by the above data, there is no one perfect ‘compromise time’ to post on all social media sites. Each site caters to a different demographic who will log on at different times depending on the content these sites offer. So how is an online marketer supposed to manage an effective social media posting strategy calendar? There are several tools available that do just that.

Some social media sites, such as Facebook and Twitter, have features built into the site that allow you to schedule your post. When you post from your profile page on Facebook, a small clock icon can be found on the bottom of your post window. This opens up tabs that allow you to set a date and time for your content to post. Twitter, on the other hand, allows marketers using their Twitter’s Ad Products to schedule their organic and promoted tweets from the blue tweet button.

Another option available to online marketers is to use online social media management programs. Such as Hootsuite, Latergramme, Followerwonk, or any others to manage and schedule all of their social media content. These programs can greatly complement your social media posting strategy.

*** * The Author * ***

This post was authored by Elizabeth A. Beasley, Account Manager, Beasley Direct Marketing, Inc.

Elizabeth Beasley serves as a social media manager at Beasley Direct Marketing, Inc www.BeasleyDirect.com. Elizabeth manages new client on-boarding and accounts, social media, corporate presentations, corporate website, and database maintenance. She also serves as an account manager for the Direct Marketing Association of Northern California www.DMAnc.org, managing event logistics, registration and promotion. She holds a B.A. in Communications from National University.

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How to Get the Most Out of Your Corporate Facebook Marketing Strategies

beasleydirect — Thu, 24 Sep 2015 18:32:40 +0000

By Elizabeth Beasley, Account Manager, Beasley Direct Marketing, Inc.

Facebook is one of the largest social media sites with more than 936 million daily users worldwide. With such a large user base, Facebook marketing strategies are a great avenue for marketers to promote their company’s brand, products, services, and build up a following of loyal fans. In fact, 42% of marketers report Facebook is a critical part of their business. A large part of successful posting and marketing on Facebook is accumulating the largest number of user interactions possible, such as views, likes, comments, or even shares. We’ll share how you can get the most out of each of your Facebook posts by optimizing the timing, content, and frequency of posts. (https://zephoria.com/top-15-valuable-facebook-statistics/)

Timing Is Everything

Every minute on Facebook about 510 comments are posted and 293,000 statuses are updated. Every day over six million likes are accrued by daily active users. One would think that with all this activity, any time would be a good time to publish a Facebook post. According to statistics published by Track Maven in their guide “The Marketing Mavens Guide to Facebook,” this is not exactly the case. (https://trackmaven.com/resources/facebook-advertising-budget-report/)

Most marketers post during the weekday, with Thursday being the most popular by a small margin, and then the number of posts drops nearly in half over the weekend, with only 9.04% of posts being published on Saturday. Post interactions, on the other hand, have a completely opposite trend. Facebook post interactions actually decrease during the weekdays and then increase sharply upward during the weekends. According to Track Maven, posts that are published on Sunday have 25% more interactions then posts made on Wednesday, making them significantly more effective.

(https://trackmaven.com/resources/facebook-advertising-budget-report/)

Of course, you don’t want to only publish posts only on the weekends. Good Facebook marketing strategies maintain a healthy posting schedule throughout the whole week. So is there a best time slot to get the most out of the weekday posts? The answer is yes. The majority of weekday posts occur during the workday, 9:00am-5:00pm. The highest average peak of interactions, however, is found during after-hours from 5pm-1am with an average of 2.49 interactions. This means that posts that are made during, or close to, 5pm-1am are more likely to receive the highest number of views, likes, or comments.

(https://trackmaven.com/resources/facebook-advertising-budget-report/)

Words, Words, Words

Now that you know the best time to publish a post, you have to write one. Since Facebook has no limit to how many characters can be in a post, the writer has the freedom to make a post as long or as short as they desire. Most writers go for the “‘simpler is better”’ approach, but is that really the best policy for Facebook writing?

(https://trackmaven.com/resources/facebook-advertising-budget-report/)

More than half of all Facebook posts consist of fewer than 20 words. Posts that consist of fewer than 10 words were the next most common number. However, it may surprise you that posts with a word count under 20 receive the least amount of daily user interactions. What may surprise you more is that Facebook posts consisting of 80 words or more will receive twice the amount of user interactions than posts with a smaller word count. Several theories exist about why this happens, but most seem to agree that people are more willing to interact with a post that requires a time investment.

Call-to-Action

The goal of a call to action is to cause the reader to take a specific action that helps increase the viewership of a post. Track Maven examined four of the most common call-to-action words (Share, Please, Like, and Now) used on Facebook to determine how effective they were at increasing user interaction. All four of these call-to-action words increased the interaction of posts compared to posts that did not have a call to action, with Share garnering twice as many social interactions than the other three words.

When marketing on Facebook marketers must bear in mind there is a potential pitfall attached to using a call- to -action word. Facebook changed its news feed algorithm to penalize pages that engage in like-baiting. Facebook defines like-baiting as “when a post explicitly asks News Feed readers to like, comment or share the post in order to get additional distribution beyond what the post would normally receive.” (https://newsroom.fb.com/news/2014/04/news-feed-fyi-cleaning-up-news-feed-spam/) The best way to avoid being penalized by this algorithm change is to use call to action terms sparingly, and find alternative ways to encourage interaction from readers.

What Is a Picture Worth?

Words are only part of creating an effective post. Most marketers prefer to add an image to increase the power of their chosen message. Facebook has one of the largest collections of online photos in the world, and as of February 2014 350 million photos (on average) were being uploaded to Facebook every day. Over 88% of all Facebook posts include an image of some kind, but does including an image in your post increase the frequency of user interactions? The answer is yes; posts that include an image saw 2.35 average user interactions per post while those that did not include a photo only saw 1.71 interactions.

(https://trackmaven.com/resources/facebook-advertising-budget-report/)

How Many Hashtags Are Too Many?

Hashtags are a relatively new part of Facebook, with their use starting to pop up in June 2013. (https://newsroom.fb.com/news/2013/06/public-conversations-on-facebook/) Facebook decided to make hashtags a clickable part of a post in order to allow people to indicate they were a part of a larger conversation or group, and find others who were posting similar content.

About 83.93% of posts do not include hashtags, so it is not the most popular addition to posts. However, posts that do include one or two hashtags saw a user interaction increase of 60%. Posts that had three or four hashtags also had a larger user interaction than posts without hashtags, but the percentage was lower than the posts with only one or two hashtags. Posts that included seven or eight hashtags experienced the largest amount of user interactions, but it is good to note that posts using a lower number of hashtags usually contain better content and do not need to rely on so many hashtags.

Putting It All Together

Posting on Facebook is one of the key ways a company can build and maintain a powerful social media presence. By planning a healthy posting schedule during peak viewing hours, and keeping in mind the different aspects of a post such as word length, image use, and additions such as hashtags, a marketer can greatly increase how much attention they get out of each of their Facebook posts.

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This post was authored by Elizabeth A. Beasley, Account Manager, Beasley Direct Marketing, Inc.

Elizabeth Beasley serves as an account manager at Beasley Direct Marketing, Inc www.BeasleyDirect.com. Elizabeth manages new client on-boarding and accounts, social media, corporate presentations, corporate website, and database maintenance. She also serves as an account manager for the Direct Marketing Association of Northern California www.DMAnc.org, managing event logistics, registration and promotion. She holds a B.A. in Communications from National University.

The post How to Get the Most Out of Your Corporate Facebook Marketing Strategies appeared first on Beasley Direct and Online Marketing.

Beasley Direct & Online Marketing Agency Celebrates Twenty-Five Years of Great Service

wpadmin — Mon, 10 Aug 2015 15:00:30 +0000

By Elizabeth Beasley, Account Manager, Beasley Direct & Online Marketing, Inc.

Twenty-five is a number with a lot of significance in our world. It is the atomic number of manganese, it is the number reserved for the player deemed the best “slugger” on a baseball team, and it is the name of the national board game of India. To the hardworking men and women of the Beasley Direct and Online Marketing agency, however, twenty-five carries a much higher level of significance.

A Walk through History

The Beasley Direct and Online Marketing agency was founded in 1990 by Laurie Beasley after a successful career as a marketing manager for Borland International. After leaving Borland, Laurie began to consult for other software and hardware companies who all recognized the need for an upgraded revenue model. This was rewarding consulting work; however, Laurie began to recognize that companies were having trouble executing the plans. Direct marketing is both science and art, and companies were struggling with both aspects. Eventually, Laurie decided to switch from just being the consultant who built models, to a full-service agency that built the model and executed it using database marketing.

In 2001-2002 the U.S. experienced the dot-com crash. Many agencies went out of business then, but Beasley Direct and Online Marketing thrived by adding a full set of services to help companies get their digital marketing programs up and running, including websites, email programs, and online advertising.

In 2008 the world experienced the Great Recession. Many more agencies went out of business during that year and the years which followed. The members of Beasley Direct jumped in and helped companies shift a heavy proportion of their marketing budgets to online, including search and social media.

Beasley Directs Growth along with Marketing Advances

Despite the challenges of the past, technology moves ever forward. With the arrival of the Internet, a huge shift occurred in marketing. To stay ahead of the curve, Beasley Direct added creative and technical services for developing websites and online advertising. As Internet marketing has progressed, Beasley Direct fought to stay ahead with the addition of sophisticated email and search marketing services, and more recently content marketing and social media services.

“Marketing managers must understand and use a wide array of tools…. We help clients avoid letting the tools replace or hinder good strategy, and to the relief of most of our clients, we help in the day-to-day optimal use of the tools.”–Laurie Beasley, President of Beasley Direct and Online Marketing

With all these advances in marketing technology, a huge need grew in the industry for training marketers to keep up and stay ahead of changes. To meet this growing need, Laurie Beasley created and managed a Certificate in Direct and Online Marketing at San Jose State Professional Studies, and then cloned this program at UCLA Extension, UC Santa Cruz Extension, UC Berkley Extension, and the Online Marketing Institute. Many of the Beasley Direct consulting staff members now teach in these programs.

What Does the Future Hold for Beasley Direct and Online Marketing?

“I believe the future of marketing will evolve with social media and the internet. Mobile marketing will continue to force innovation on marketers to keep their websites, search and social media effective for the mobile user. The introduction of mobile apps, kiosks, and third screen interactivity will provide many more avenues for marketing messaging and lead generation.”–Laurie Beasley

A Message to Other Marketers

“Marketing never stands still, and you need an agency that will keep you ahead of the curve. Beasley Direct has stayed far ahead of the learning curve, adding technical and creative skills to an ever-growing list of media channels.”–Laurie Beasley

With a future that includes wearable technology and a technologically desensitized population, the fight to stay ahead of marketing curves will never be over. However, you can bet that Beasley Direct and Online Marketing will be at the front lines, ready to provide absolute top notch services.

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Elizabeth Beasley, Account Manager, Beasley Direct Marketing

This post was authored by Elizabeth A. Beasley, Account Manager, Beasley Direct Marketing, Inc.

Elizabeth Beasley serves as an account manager at Beasley Direct Marketing, Inc www.BeasleyDirect.com Elizabeth manages new client onboarding and accounts, social media, corporate presentations, corporate website, and database maintenance. She also serves as an account manager for the Direct Marketing Association of Northern California www.DMAnc.org, managing event logistics, registration and promotion. She holds a B.A. in Communications from National University.

The post Beasley Direct & Online Marketing Agency Celebrates Twenty-Five Years of Great Service appeared first on Beasley Direct and Online Marketing.

Highlights from the DMA Direct Marketing Response Rates Survey

wpadmin — Tue, 21 Jul 2015 21:35:50 +0000

The Direct Marketing Association has released its latest DMA Response Rate Report 2015: Performance and Cost Metrics across Direct Media. The report offers helpful insights for marketers comparing response to in-house versus prospect marketing for email campaign response rates, direct mail, and telemarketing. The report offers some insight into the lack of response tracking for social media and mobile, and intentions to expand use of these media in the future.

The DMA sponsored the direct marketing response rates survey , along with Demand Metric Research Corporation, from December 2014 to January 2015 with a total of 612 responses collected, 485 of which provided usable data. The purpose of collecting this data is to track the Response Rates of different marketing avenues from a very extensive sample size. This data will allow marketers to compare their success with results from other companies and determine where to concentrate their efforts next. Below are some highlights from the report.

Mobile

Of all the samples in the Direct Marketing Response Rates Survey mobile marketing was the smallest. According to the survey graph showing the amount companies reported using each marketing medium, picture above, only 18% of companies are including mobile in their campaigns. The survey participants reported their primary use of mobile advertising campaigns are to make a direct sale (33%), followed by lead generation (26%) and driving brand awareness (26%). However, about 42% of the survey participants didn’t know the click-through rate for mobile ad campaigns, which made it hard to report on the response rates.

Email

Survey Participants did not have the same trouble reporting on their email campaign response rates, as with mobile. In fact, email retains the top spot in terms of the number of organizations that reported using it at 82% use in promotional campaigns. However, Click through rates were lowest for lead generation emails sent to prospect lists (3-4%) and highest for B-to-B emails sent to house lists (17-18%). Open rates ranged from a low of 7-8% for emails sent to prospect lists to drive traffic. Ironically, emails sent to house lists to drive traffic enjoyed the highest open rate at 23-24%.

Online Display

Slightly over half of companies report that lead generation is their primary purpose for campaigns. Conversion rates were lowest among digital media types, at between 1.1% and 1.5%, which is a 17% decrease from the previous years. The low click-through and conversion rates likely contribute to the highest CPA among digital media types in the study, ranging from $41 to $50.

Paid Search

The use of paid search has gone done almost 10% in use by companies since 2012, according to the report. Two-thirds of the survey participants who use paid search reported using both brand and generic keywords in their paid search campaigns. Conversion rates ranged from 2 to 6%, with an overall rate of 4% for branded and 3% for generic keywords.

Paid search was reported to most frequently be used by survey participants in mixed B-to-B/B-to-C campaigns (30%), followed closely by B-to-C campaigns (29%). Branded keywords in the B-to-C environment enjoyed the highest click-through rate at 5-5.9%, while generic keywords in the B-to-B environment had the lowest click-through rate at 2-2.9%.

Social Media

Social media, which was included for the first time in the Response Rate Survey, had one of the lower click-through rates among digital media types at between 2.1 and 2.5%. However, a good 37% of companies reported not knowing the click-through rates for their social media ad campaigns, so there is a significant amount of unaccounted for data.

Behind mobile, social media shows the greatest projected usage increase of this year, with 64% of survey participants indicating plans to grow social media advertising in the next year. Virtually everyone who uses social media advertising also uses mail, and over half also uses direct mail, online display and paid search.

Telephone

The primary reported purpose of telephone campaigns is almost equally split between direct sales (41%) and lead generation (37%) The response rate for telephone – between 9 and 10% – is one of the strongest of any media type in this survey, regardless of whether house or prospect lists are in use. Only 4% of survey participants report plans to decrease their tele-marketing in the next 12 months, while 36% report usage will remain steady, and 57% plan to increase their telephone usage.

Direct Mail

Over 41% of survey participants reported using Direct Mail as part of their campaigns, which is the second highest amount of any of the listed marketing types. Over half of the respondents for Direct Mail reported a monthly direct mail volume of 100,000 or less, with the median monthly mail volume falling in the range of 50,000 or less. The survey results showed that the median response rates for house lists are at 3.73%, while the median response for prospect lists is at 1.00%.

We Have All This Data, So What Now?

The data gathered by the DMA Response Rate Report 2015 shows the extent to which customers are responding to different types of marketing efforts. The purpose of gathering all this data is to help marketers plan campaigns that will get best response results for their company. The modern marketer is more likely to use more than one type of advertising, and in fact, just 35% of this study’s respondents claim to use just a single one, and that one is most often email. Gathering and providing this Response Data Report is just another way the DMA is making an effort to advance and protect responsible data-driven marketing.

If you would like to purchase a copy of the full Response Rate Report, you can do so by going to https://thedma.org/marketing-insights/bookstore/.

This post was authored by Elizabeth A. Beasley, Account Manager, Beasley Direct Marketing, Inc.

Elizabeth Beasley serves as an account manager at Beasley Direct and Online Marketing, Inc www.BeasleyDirect.com Elizabeth manages new client on-boarding and accounts, social media, corporate presentations, corporate website, and database maintenance. She also serves as an account manager for the Direct Marketing Association of Northern California www.DMAnc.org, managing event logistics, registration and promotion. She holds a B.A. in Strategic Communications from National University.

*DMA Response Rate Report 2015: Performance and Cost Metrics across Direct Media. Direct Marketing Association, 2015. Print.

The post Highlights from the DMA Direct Marketing Response Rates Survey appeared first on Beasley Direct and Online Marketing.

Why Local & Mobile SEO Matters

wpadmin — Thu, 07 May 2015 19:29:05 +0000

By John Thyfault, Vice President of Search & Social Strategy, Beasley Direct Marketing

Local & Mobile SEO Go Hand-in-Hand

One of the great advantages of the Internet is global reach. For the first time in human history, anyone can send a message that potentially will be seen in every corner of the earth. It was only after we came down from this global high that we realized that most business is transacted locally, and we needed a way to make Internet searching effective at the local level. After all, 30% of all searches have local intent, and most of these searches are also commercially related—that is, the searcher intends to spend money.

This brings mobile SEO into play. Fifty-nine percent of all local-intent searches are performed on a mobile device, usually while the searcher is on the go, and often when the searcher is ready to purchase. So optimizing local search marketing also means optimizing mobile search.

In late 2014, Google began sending notices via Webmaster’s Tools, identifying issues for mobile search. In late February of this year, Google announced it will be incorporating mobile SEO ranking factors into mobile phone searches—meaning that if your site isn’t mobile, your site will not rank well on mobile searches and your traffic will suffer. (See our blog posting, “Get Your Mobile Site Ready: Google Making Changes to Mobile Algorithm.”)

Google noted the following common errors in the way mobile sites are set up. All of them make mobile searching more difficult and frustrating:

Blocked JavaScript
Unplayable content
Faulty redirects
Mobile-only 404 error notices
App download interstitials
Irrelevant cross-links
Slow mobile pages

Most B2C local searches have a strong geographical component because the searcher is usually looking for the nearest location where they get can the product or service that you are offering. They do not want to wait for shipping of products and are looking for local help that can be accessed in person.

On the other hand, most B2B local searches are for professional services and products, so the geographical components are often focused on a service area instead of a store. For example, the searcher seeking “Bay Area copier repair” would be seeking a site that promises to have their local copier technicians arrive in a timely manner.

Best Practices in Local SEO

Google’s local search algorithm, known as Pigeon, brought more traditional factors into the local mix such as links and on-page content, and gives more importance to directories.

Google My Business (AKA “Google Places for Business” or “Google + for Business”)

Google My Business is the current incarnation of Google+/Google Places business focused pages. This has been a constantly shifting interface for the business owner to use over the last four years. It requires regular attention to build your visibility and assure its shelf life. Google My Business is the ideal place to add content so that Google can see it immediately. Business information, product and service offerings, and physical address need to stay current on your Google My Business page. The reviews that your customers post and the +1’s that they click will all help to drive your site up in the search results. You can also use Google My Business to post local news and events for your business that Google will instantly see and work into their search results.

To help your site appear on Google’s map thumbnail in the search results add a Google map page to your Google My Business page. Once that is done, copy the link from the Google My Business map and embed it as the map on your main website.

Remember not to use reviews or +1’s on your site from Google My Business. Google frowns on this practice as creating “duplicate content” and will treat the copying of the +1s and reviews from your Google My Business page to your site as a form of plagiarism, discounting the value of them on both your Google My Business page and your website.

Directories

Getting listed on directories thus becomes even more important. While directories assume greater importance and value under the new changes, it is still important to assure that the directories are curated and subject-specific. Google discounts directories that are a mishmash of unrelated business and services, or full of broken links and no-longer-extant businesses. However, even very locally focused directories are useful—neighborhood associations, local charities or a directory of businesses specific to a particular neighborhood, for example.

Once you’re in a directory, do everything you can to rank well within the directory. Local directories can get listed high in the Google search results when they are quality, relevant directories. Analyze the sites that are ranking well, learn from what they are doing successfully in the directory’s eyes, and use this data to drive your site to the top of the directories—and in turn, to the top of Google search results. This is called “Barnacle SEO,” with your directory listing being the barnacle on the much bigger “ship” that is the directory. Your listing “lives” on the ship and travels with it to the bigger Google search results. You can find some great best practices on barnacle SEO at Moz’s WhiteBoard Friday webcast.

Reviews

Reviews are extremely important in helping to boost your ranking locally and on mobile. Get reviews on your social media, such as Google My Business, LinkedIn, and Facebook. Third-party reviews on sites such as Yelp! are key drivers in the Apple (iOS) Maps app. There are tools out there to help you maximize the impact of reviews. Look into BazaarVoice and similar services.

Be sure not to duplicate content from one review site to another, as this makes it appear that the reviews are not from genuine consumers. Also, never engage a service that promises hundreds of great reviews. Search engines are smart enough to detect fake reviews through similar language patterns, and this will work against you, not for you.

Claim Your Social Media Territory and Work It

Social media is a hungry beast. You have to feed it all the time for it to be successful. Obviously, you can’t participate in every social media platform out there—nor should you. Pick the ones that are most likely to reach your audience. In B2B, these would likely be Facebook, Google my Business, LinkedIn and Twitter. For B2C, you might add others such as Pinterest or Tumblr.

Social media (if properly cultivated) is also a great, no-cost way to send out announcements and invitations to local events.

Consistency Is Key to Local & Mobile SEO

Google rewards sites that show local events, items that will interest the intended audience, and consistent new content. Work at refreshing site content frequently (and remember, it’s not all about you; it’s about your customers).

If your site is set up to generate sales or leads, that is a promise to your customers that you will respond quickly. Make sure you don’t break your promise.

Interact with your customers every chance you get. This demonstrates commitment to customer service and builds preference and loyalty.

For more information on local search marketing, read our guide Optimizing Local Search Marketing.

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This post was authored by John Thyfault, Vice President of Search & Social Strategy, of Beasley Direct Marketing. Contact John at jthyfault@beasleydirect.com.

John Thyfault, VP Search and Social Marketing, Beasley Direct Marketing

John has more than 18 years of marketing, sales and product development experience, and he brings a proven track record of successful campaign, program and product development expertise. His knowledge of search engine optimization and marketing, combined with an in-depth understanding of customer identification, market analysis and segmentation, allows him to deliver high returns on our client’s marketing investment for both business-to-consumer and business-to-business markets.

Prior to working with Beasley Direct, John was Senior Client Services Project Director at ThirdAge.com, a first wave baby boomer lifestyle and community website. At ThirdAge he successfully led major client sponsorships for Fortune 100 companies in healthcare (Tylenol), financial services (American Century), technology (Intel & IBM) and consumer products areas (Revlon & Viactive). He was responsible for strategic and tactical goal setting, project management, new product creation and web site production. John previously worked in Channel Marketing and National Account Sales for IDG Books Worldwide, the publishers of the immensely popular “…For Dummies” book series. Additionally, he managed the wholesale distributor sales channel for Tor/Forge Books, an imprint of St. Martin’s Press.

John is active in local marketing associations, including the Direct Marketing Association, the Business Marketing Association and is currently serving on the board of directors for the Silicon Valley American Marketing Association.

John has taught search engine marketing fundamentals extensively. He has led workshops for the Silicon Valley American Marketing Association, Northern California Direct Marketing Association (DMAnc.org) and the Business Marketing Association. He also teaches Search Engine Marketing at (UCSC’s Silicon Valley Extension).

The post Why Local & Mobile SEO Matters appeared first on Beasley Direct and Online Marketing.

Insurance Marketing: John Thyfault to Speak on Social Media and New Marketing Technology at Silicon Valley Assn. of Health Underwriters Sales Expo

wpadmin — Thu, 29 Jan 2015 03:00:18 +0000

MORGAN HILL, CA

News Facts:

John Thyfault, Vice President of Search and Social Marketing for Beasley Direct Marketing, Inc. will be a featured speaker at the Silicon Valley Association of Health Underwriters Sales Expo in Sunnyvale, CA on January 29, 2015. The session will cover how health insurance professionals can build their customer base by using social media and local search engine marketing with insurance marketing. To find out more about the event, go here.

About us:
Beasley Direct Marketing, Inc. (www.BeasleyDirect.com) is known for bringing the latest marketing strategies to online and direct marketing. Beasley Direct provides services in email marketing, search engine optimization, print advertising, social media, pay-per-click (PPC) advertising, website design, media planning, direct mail marketing, lead generation and nurture campaigns, and database management. Beasley Direct Marketing, Inc. helps clients in both B2B and B2C marketing and is privately held and headquartered in the Silicon Valley suburb, Morgan Hill, California. For more information, go to www.BeasleyDirect.com or call Laurie Beasley, President, at 408-782-0046 x21 or email lbeasley@beasleydirect.com.
The DMA2014 Annual Conference & Exhibition: The Global Event for Data-Driven Marketers is the world’s largest gathering of data-driven marketing professionals. At DMA2014, which will be held October 25-30 in San Diego, the focus will be on igniting customer engagement. We’ll help you discover innovative ways to engage 1:1 with customers via relevant, responsible, and real-time messaging — and drive response. We do this through leading-edge case studies from global brands; more than 70 conference sessions designed for team development; premier networking events; the 2014 Exhibit Hall featuring hundreds of the world’s top companies; and much more. With strategic partnerships with top marketing organizations, DMA2014 delivers the most cutting-edge content to all areas of focus and interest. For additional information, or to register for the six-day data-driven marketing event of the year, please visit https://thedma.org/ .For information about DMA2014 exhibition and sponsorship opportunities, please contact Wilson Vargas at 212.790.1468 or wvaras@the-dma.org.

About the Silicon Valley Association of Health Underwriters (https://svahu.org/home)
The Silicon Valley Association of Health Underwriters, California’s Benefit Specialists, is an organization of insurance professionals committed to promoting the ethical interest of our industry. We do this by providing continuing education for our members and their clients and act as consumer advocates with legislative leaders at both the Federal and State Level.
Contact:
Laurie B. Beasley  Ph: 408-782-0046 x21  Fx: 408-782-9604 Email:  lbeasley@beasleydirect.com

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