Listen to the Podcast here:

Excerpt

Cindy Greenglass
Host, WVU Marketing Communications Today

“You’ve been involved in auditing and correcting websites’ search engine optimization issues for some time. You’re a real expert in it, and you shared with me that what almost always spurs a call to you for an SEO or a website audit project is a dramatic drop in website traffic or leads. Why would you think that is happening?”

Laurie Beasley
Co-Founder and President, Beasley Direct and Online Marketing, Inc.

“Well, that goes back to sort of neglecting the site. Well, it can happen for two reasons. Google does do updates in their search algorithms, and there have been, over the last few years, some pretty major updates. If anybody’s been following them, they have had some funny code names, Hummingbird and things like that, Penguin, and with each of those updates, if people were not paying attention to them, there have been some pretty disastrous falling off the cliff of search results for companies. They were scrambling to catch up and make changes to their sites to catch up with those updates. But beyond that, folks are letting their SEO fall by the wayside by not focusing on keeping their sites optimized for Google’s top search ranking factors. This lack of maintenance comes from a lack of marketing commitment and understanding. And often the web development group just doesn’t understand Google and doesn’t maintain the site so Google can index it. So let’s talk more about this.” ”

About Laurie Beasley

Laurie B. Beasley is co-founder and president of Beasley Direct and Online Marketing, Inc., which provides services in inbound and outbound marketing including: content creation, email marketing, search engine optimization (SEO), social media marketing, pay-per-click (PPC) advertising, Amazon Marketing Services (AMS), website design, media planning/public relations, direct mail marketing, lead generation and nurture campaigns, marketing automation management, and database management for both B2B and B2C companies. Ms. Beasley serves as president and online marketing certification instructor for the Direct Marketing Association of Northern California. She also speaks on online marketing and demand generation topics for several marketing organizations, including the DMA, BMA, and AMA.

Is your SEO initiative failing? Beasley’s professional SEO team can help. Start with a free SEO audit of your company’s website. Sign up here.

The post How to Get Your SEO Initiative to Work. Podcast with Laurie Beasley as Heard on WVU Marketing Communications Today. appeared first on Beasley Direct and Online Marketing.

About Beasley Direct and Online Marketing, Inc.

Beasley Direct and Online Marketing, Inc., is known for bringing the latest marketing strategies to online and direct marketing. Beasley provides services in inbound and outbound marketing including: content creation, email marketing, search engine optimization (SEO), print advertising, social media advertising, pay-per-click (PPC) advertising, website design, direct mail marketing, lead generation and nurture campaigns, and database management. Beasley Direct and Online Marketing, Inc., helps clients in both B2B and B2C marketing and is privately held and headquartered in the Silicon Valley suburb, Morgan Hill, California.

About Direct Marketing Partners

Direct Marketing Partners, (DMP) Sacramento, California, is a B2B strategic marketing consulting, direct marketing and tele services provider with an embedded call center for custom lead generation-qualification and lead management. The company was founded in 1991 and offers the full spectrum of services so that clients can execute the most effective lead generation campaigns to meet revenue goals. DMP provides go-to-market resources including campaign planning tools, lead management resources, and the execution of integrated B2B direct marketing & telemarketing touch campaigns with complete results tracking, reporting and campaign analytics. DMP’s clients are mostly comprised of firms with complex B2B selling processes that harness the DMP resources and systems. DMP programs adapt to each client scenario and augment a company’s existing sales lead process.

Press contacts:

Laurie Beasley
President
Beasley Direct and Online Marketing,Inc.
lbeasley@beasleydirect.com
408-782-0046 x21

Debra da Costa
President
Direct Marketing Partners
ddacosta@dirmkt.com
916-974-6969 x2002

Learn more about our SEO Services here.

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The STEM Teachers Program and Encorps

Beasley Direct and Online Marketing, Inc., a full service direct and online marketing agency, has been appointed as the search engine marketing agency for EnCorps STEM Teachers Program, the only nonprofit in the nation recruiting the best and brightest STEM professionals as an innovative, long-term solution to the shortage of high quality, impactful educators for under-resourced students in high needs schools. EnCorps has received a Google Ad Grant for $10,000 USD in in-kind AdWords advertising every month. Beasley Direct and Online Advertising’s initial work will focus on setting up the pay-per-click (PPC) advertising campaign to generate new teacher leads and to validate which keywords are performing best. Beasley Direct and Online Marketing will then optimize the website by removing technical obstacles from being indexed by the search engines, conducting keyword and key phrase research, writing new optimized web content, writing new meta descriptions and titles, and inbound link building.

About Beasley Direct and Online Marketing, Inc.

Beasley Direct and Online Marketing, Inc., is known for bringing the latest marketing strategies to online and direct marketing. Beasley provides services in inbound and outbound marketing including: content creation, email marketing, search engine optimization (SEO), print advertising, social media advertising, pay-per-click (PPC) advertising, website design, media planning/public relations, direct mail marketing, lead generation and nurture campaigns, and database management. Beasley Direct and Online Marketing, Inc. helps clients in both B2B and B2C marketing and is privately held and headquartered in the Silicon Valley suburb of Morgan Hill, California. For more information, go to BeasleyDirect.com.

About EnCorps STEM Teachers Program

EnCorps STEM Teachers Program empowers STEM industry professionals to transform public education by teaching in high needs schools. On average, EnCorps Teachers have 17 years of professional STEM experience and 68% have advanced degrees. EnCorps aims to increase the quantity and quality of STEM teachers to ensure that all students have access to first-rate STEM learning. And, to reverse the nation’s decades-long decline in math and science, and to develop a workforce pipeline based on 21st century skills. One decade into its mission, EnCorps has impacted more than 60,000 California students and boasts a teacher retention rate of nearly 90%, well above industry standard.

Press contacts:

Laurie Beasley
President, Beasley Direct and Online Marketing,Inc.
lbeasley@beasleydirect.com
408-782-0046 x21

Bethany Orozco
Communications and Southern California Recruitment Director
bethany.orozco@encorps.org
310-293-9220 direct

The post Beasley Direct and Online Marketing, Inc. Appointed as Search Engine Marketing Consulting Agency for the Non-Profit Organization EnCorps STEM Teachers Program appeared first on Beasley Direct and Online Marketing.