Join Laurie Beasley at B2B Marketing Expo this coming Wednesday, October 2nd, to hear the live seminar.

Laurie Beasley is co-founder and president of Beasley Direct and Online Marketing, Inc., which provides services in inbound and outbound marketing for B2B and B2C companies, including: content creation, email marketing, pay-per-click (PPC) advertising, search engine optimization (SEO), social media marketing, website design, direct mail marketing, lead generation and nurture campaigns, and marketing automation management. Ms. Beasley serves as president and online marketing certification instructor for the Direct Marketing Association of Northern California. She also speaks on online marketing and demand generation topics for several marketing organizations, including the DMA, BMA, and AMA.

Want to read Case Studies on Meeting Maker Campaigns? We have them ready for download here.

The post Learn How Meeting Maker Marketing Campaigns Can Revolutionize Your Marketing Efforts In This B2B Marketing Expo Podcast With Laurie Beasley appeared first on Beasley Direct and Online Marketing.

Anritsu

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PeopleSoft

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Reputation.com

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The post Meeting Maker Campaigns appeared first on Beasley Direct and Online Marketing.

Recently Laurie Beasley, President of Beasley Direct and Online Marketing, Inc., and also President of the Direct Marketing Association of Northern California, was interviewed by Sky Cassidy of MountainTop Data to ask her about new trends in B2B marketing. In this episode she describes a new type of campaign that is becoming very popular, often labeled “Meeting Maker Campaigns.” These are campaigns targeted at key accounts and are comprised of multiple touches that often include a dimensional direct mail campaign, email campaign and detailed tele-prospecting effort. The goal of the campaign is to schedule a 30 minute meeting or demonstration. The prospect is rewarded with a nice gift as a thank you for attending. Ms. Beasley describes a campaign she ran for a cloud services technology company last year that resulted in 230 demo appointments being scheduled from a list of 1,300 target accounts.

Listen to this podcast here to learn more.

Read a case study about executing a successful Meeting Maker Campaign here.

The post How to Create Successful Meeting Maker Campaigns — Podcast appeared first on Beasley Direct and Online Marketing.