Laurie Beasley, Co-Founder and President of Beasley Direct and Online Marketing, Inc., will be teaching a live “Meeting Maker” workshop at Women in Consulting’s® South Bay Satellite.

New “Meeting Maker” Tactics for Marketers to Get and Schedule Appointments for the Sales Team

(Monday, February 11, 2019. 11:30 AM to 1:00 PM Pacific Standard Time)
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Once you’ve built your target company and contact list, you then need to get your prospects to engage in a sales discussion. However, it can take 7-21 marketing touches for a prospect to develop into a sales lead…and to schedule that first meeting. Why? Because your prospect needs to wrap their head around your value proposition before they will be willing to spend time in a meeting of any kind.

The 7-21 touches can feel like a very long road to most marketers who are being held to very high expectations by the sales VP and the CFO. However, you can accelerate this process by integrating higher engagement tactics, such as direct mail and high touch tele-prospecting into the sequence for what we call “Meeting Maker” campaigns. We will discuss extensive case studies on “meeting maker” and sales “door-opener” campaigns. In one case study, a combination of direct mail, a fantastic offer, multiple email touches and tele-prospecting touches delivered 230 demo appointments out of a list 1,300 contacts for a major enterprise backup software company.

Key takeaways:

• What multi-touch strategies to deploy and in what order
• How to decide on a fantastic offer
• Why direct mail is the account based marketer’s new secret weapon
• The role of telemarketing in the multi-touch methodology
• You’ll see extensive case studies with results and live samples you can view

Learn more

About Laurie Beasley

Laurie B. Beasley is co-founder and president of Beasley Direct and Online Marketing, Inc., which provides services in inbound and outbound marketing including: content creation, email marketing, search engine optimization (SEO), social media marketing, pay-per-click (PPC) advertising, Amazon Marketing Services (AMS), website design, media planning/public relations, direct mail marketing, lead generation and nurture campaigns, marketing automation management, and database management for both B2B and B2C companies. Ms. Beasley serves as president and online marketing certification instructor for the Direct Marketing Association of Northern California. She also speaks on online marketing and demand generation topics for several marketing organizations, including the DMA, BMA, and AMA. Learn more.

About Women in Consulting®

Women In Consulting® (WIC) is a community of professional women that helps each other build strong businesses. Our strengths lie in our interactions and collaborations with each other, and in our professional educational programs.

WIC members are known for generously sharing best practices, expertise, advice and resources, and for working together on projects. In the process, we expand our capabilities, accelerate our learning, and smooth the path to successful businesses.

We’re a premier resource for businesses seeking industry experts to deliver high-quality results. Although many members get business through WIC, we’re not a leads group. We’re much more than that, with educational programs and a community of smart, savvy women who rely on each other for personal and professional advice and support. Learn more.

For help developing and implementing a Meeting Maker campaign, Beasley Direct and Online Marketing, Inc., can help! Get a free consultation.

Find more case studies and white papers at https://beasleydirect.com/resources/case-studies/.

The post Join Laurie Beasley, Co-Founder and President, Beasley Direct and Online Marketing, Inc., in a Workshop on “New ‘Meeting Maker’ Tactics for Marketers to Get and Schedule Appointments for the Sales Team” at Women In Consulting’s® South Bay Satellite appeared first on Beasley Direct and Online Marketing.

Meeting Maker Campaigns generate qualified leads that win awards for results!

We’ve had the pleasure to drive projects and achieve some spectacular results several times greater than the original goals, earning many DMA ECHO and other awards for results as well as creativity. We share highlights of our extensive experience with hundreds of campaigns for technology, financial, healthcare, business and high-end consumer goods and services in the Resources portion of this site.

4 Examples of Meeting Maker Campaign Strategies

Here’s a brief look at four remarkable examples that demonstrate our distinct strategic approach to capture more qualified leads, consequently speeding up sales closes with Meeting Maker Campaigns.

Choreographing intricate lead flow crushes goals by over 1000%!

To deliver qualified leads, this elaborate program started with a dimensional direct mail door opener that drove actions on a landing page to sign up for a demo. Emailings followed next, then outbound telemarketing and finally responders. The results and creative strategy of this campaign won an International ECHO Award. Click here to get lead generation ideas from this chronicle.

Face-to-face with “warmed-up,” qualified leads campaign hits 167% of goal

Understanding the target was critical to create the right appeal for Anritsu. Our multi-touch campaign used another dimensional direct mail package with a special offer, which led to a white paper download. Read the full details to see how we generated $2.8 million in sales in just three months.

Appointment-setting multi-touch, multichannel campaign yields $2.5 million

PPC advertising, trade shows and email weren’t hitting sales goals for an industrial glove corporation. Telemarketing lead prospecting and qualification coupled with list and offer testing made the difference. Click to see how we used best practices to solve the revenue problem with just 4.28 average touches, instead of the usual 7-13 communications.

Messaging, tele-prospecting and timed follow-up narrow lead-to-sales gap

When a wide-area network software optimization company came to BDOM for help with qualification and neglected potential leads, we began by looking at the difficulty to get the attention of their IT professional target. We also reviewed their current activities, which were already wide-ranging, but had no process for lead qualification.

Learn how BDOM diagnosed problems, tested lists and creative, spun on a dime to tweak and execute a campaign which cut down the competitor’s market share. We created a coordinated dance of messaging, telemarketing lead qualification and sales team follow-up with enticing content that continues successfully today.

If you’d like to explore creative opportunities to address your lead generation, sales conversion and quality issues, reach out. BDOM’s team enjoys a good challenge. Contact us to brainstorm multi-touch, multichannel methods, such as dimensional direct mail and lead generation and qualification through telemarketing, to hit your target goals.

Get started with a free marketing reverse sales lead funnel audit. Contact us for a free consultation!

Find more case studies and white papers at https://beasleydirect.com/resources/white-papers

By Jan Carroza, VP of Business Development and Account Management, Beasley Direct and Online Marketing, Inc.

The post Four “Meeting Maker” Case Studies Detail Techniques to Snag More Demos and Sales Appointments appeared first on Beasley Direct and Online Marketing.