• LEAD GENERATION SERVICES
• CONTENT SYNDICATION SERVICES
• LEAD GENERATION STRATEGY
• LEAD QUALIFICATION SERVICES
• MARKETING OPERATIONS
• TELEPROSPECTING

Teleprospecting

We provide contact lists to our clients who are running multi-touch, demand generation campaigns and also to marketers who rent telemarketing lists on an ad-hoc basis. In both cases, the most important consideration for you as the telemarketing list buyer should be the quality of the contact information and buying interest.

Because using the telephone is more expensive than other forms of marketing, you can’t afford to put up with bad data. Yet corporate mobility is a reality of today’s economy, so we work hard to find lists that have been validated for accuracy of the prospect’s title and company identity. That makes it easier to find the right person or to be redirected if they’ve changed position.

We offer compiled telemarketing lists that are verified for currency and correctness that will get you into the C-suites of top companies in your marketplace. A Beasley telemarketing list can put you in touch with mid-level buying influencers who have expressed interest in learning about products like yours through their answers to surveys or other polling methods. And if needed we can create a custom list to fit a particular requirement, or update your own list with the latest names and titles. Call a Beasley telemarketing consultant today.

SPECIAL OFFER:
Get a Free Reverse Sales Funnel Analysis!

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• LEAD GENERATION SERVICES
• CONTENT SYNDICATION SERVICES
• LEAD GENERATION STRATEGY
• LEAD QUALIFICATION SERVICES
• MARKETING OPERATIONS
• TELEPROSPECTING

Lead Generation Services

Companies selling complex or high-ticket products and services need a steady stream of qualified leads. Where do those leads come from? In a typical scenario, they’re generated and nurtured over an extended period which reflects the long sales cycle.

Beasley, a demand generation agency, can help you generate initial response through a relevant message and appealing offer, then condition your leads with multiple touches that might combine several different media including email, direct mail and phone. The prospect becomes more educated, and hopefully more ready to buy, as time goes on.

Through demand generation we also help “nurture” your sales force. Sales professionals become demoralized when they are provided leads that are poorly qualified to begin with, and their priorities might keep them from staying in contact with any but the best leads. Through marketing automation, we can give you a turnkey system for bringing along all your A, B and C leads so the best get the attention they deserve—but even the marginal prospects get repeated touches, delivered automatically and at low cost, that keep them informed and can move them up the quality ladder. It’s a best practices formula which has worked for many demand generation marketers in a diverse range of industries. Start increasing your leads today by hiring the best demand generation agency, Beasley Direct and Online Marketing.

SPECIAL OFFER:
Get a Free Reverse Sales Funnel Analysis!

Beasley Direct and Online Marketing has exceeded our expectations with our meeting maker campaign.  The ROI results continue to impress my sales team with quality MQLs that turn into real opportunities.  Their team is collaborative with innovative ideas and always quick to respond. I would highly recommend Beasley if you’re looking for a top-notch agency.

— James Barry – Director of WW Channel Programs – Digital Shadows

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Laurie Beasley, Co-Founder and President of Beasley Direct and Online Marketing, Inc., will be teaching a live “Meeting Maker” workshop at Women in Consulting’s® South Bay Satellite.

New “Meeting Maker” Tactics for Marketers to Get and Schedule Appointments for the Sales Team

(Monday, February 11, 2019. 11:30 AM to 1:00 PM Pacific Standard Time)
Learn more

Once you’ve built your target company and contact list, you then need to get your prospects to engage in a sales discussion. However, it can take 7-21 marketing touches for a prospect to develop into a sales lead…and to schedule that first meeting. Why? Because your prospect needs to wrap their head around your value proposition before they will be willing to spend time in a meeting of any kind.

The 7-21 touches can feel like a very long road to most marketers who are being held to very high expectations by the sales VP and the CFO. However, you can accelerate this process by integrating higher engagement tactics, such as direct mail and high touch tele-prospecting into the sequence for what we call “Meeting Maker” campaigns. We will discuss extensive case studies on “meeting maker” and sales “door-opener” campaigns. In one case study, a combination of direct mail, a fantastic offer, multiple email touches and tele-prospecting touches delivered 230 demo appointments out of a list 1,300 contacts for a major enterprise backup software company.

Key takeaways:

• What multi-touch strategies to deploy and in what order
• How to decide on a fantastic offer
• Why direct mail is the account based marketer’s new secret weapon
• The role of telemarketing in the multi-touch methodology
• You’ll see extensive case studies with results and live samples you can view

Learn more

About Laurie Beasley

Laurie B. Beasley is co-founder and president of Beasley Direct and Online Marketing, Inc., which provides services in inbound and outbound marketing including: content creation, email marketing, search engine optimization (SEO), social media marketing, pay-per-click (PPC) advertising, Amazon Marketing Services (AMS), website design, media planning/public relations, direct mail marketing, lead generation and nurture campaigns, marketing automation management, and database management for both B2B and B2C companies. Ms. Beasley serves as president and online marketing certification instructor for the Direct Marketing Association of Northern California. She also speaks on online marketing and demand generation topics for several marketing organizations, including the DMA, BMA, and AMA. Learn more.

About Women in Consulting®

Women In Consulting® (WIC) is a community of professional women that helps each other build strong businesses. Our strengths lie in our interactions and collaborations with each other, and in our professional educational programs.

WIC members are known for generously sharing best practices, expertise, advice and resources, and for working together on projects. In the process, we expand our capabilities, accelerate our learning, and smooth the path to successful businesses.

We’re a premier resource for businesses seeking industry experts to deliver high-quality results. Although many members get business through WIC, we’re not a leads group. We’re much more than that, with educational programs and a community of smart, savvy women who rely on each other for personal and professional advice and support. Learn more.

For help developing and implementing a Meeting Maker campaign, Beasley Direct and Online Marketing, Inc., can help! Get a free consultation.

Find more case studies and white papers at https://beasleydirect.com/resources/case-studies/.

The post Join Laurie Beasley, Co-Founder and President, Beasley Direct and Online Marketing, Inc., in a Workshop on “New ‘Meeting Maker’ Tactics for Marketers to Get and Schedule Appointments for the Sales Team” at Women In Consulting’s® South Bay Satellite appeared first on Beasley Direct and Online Marketing.

Meeting Maker Campaigns generate qualified leads that win awards for results!

We’ve had the pleasure to drive projects and achieve some spectacular results several times greater than the original goals, earning many DMA ECHO and other awards for results as well as creativity. We share highlights of our extensive experience with hundreds of campaigns for technology, financial, healthcare, business and high-end consumer goods and services in the Resources portion of this site.

4 Examples of Meeting Maker Campaign Strategies

Here’s a brief look at four remarkable examples that demonstrate our distinct strategic approach to capture more qualified leads, consequently speeding up sales closes with Meeting Maker Campaigns.

Choreographing intricate lead flow crushes goals by over 1000%!

To deliver qualified leads, this elaborate program started with a dimensional direct mail door opener that drove actions on a landing page to sign up for a demo. Emailings followed next, then outbound telemarketing and finally responders. The results and creative strategy of this campaign won an International ECHO Award. Click here to get lead generation ideas from this chronicle.

Face-to-face with “warmed-up,” qualified leads campaign hits 167% of goal

Understanding the target was critical to create the right appeal for Anritsu. Our multi-touch campaign used another dimensional direct mail package with a special offer, which led to a white paper download. Read the full details to see how we generated $2.8 million in sales in just three months.

Appointment-setting multi-touch, multichannel campaign yields $2.5 million

PPC advertising, trade shows and email weren’t hitting sales goals for an industrial glove corporation. Telemarketing lead prospecting and qualification coupled with list and offer testing made the difference. Click to see how we used best practices to solve the revenue problem with just 4.28 average touches, instead of the usual 7-13 communications.

Messaging, tele-prospecting and timed follow-up narrow lead-to-sales gap

When a wide-area network software optimization company came to BDOM for help with qualification and neglected potential leads, we began by looking at the difficulty to get the attention of their IT professional target. We also reviewed their current activities, which were already wide-ranging, but had no process for lead qualification.

Learn how BDOM diagnosed problems, tested lists and creative, spun on a dime to tweak and execute a campaign which cut down the competitor’s market share. We created a coordinated dance of messaging, telemarketing lead qualification and sales team follow-up with enticing content that continues successfully today.

If you’d like to explore creative opportunities to address your lead generation, sales conversion and quality issues, reach out. BDOM’s team enjoys a good challenge. Contact us to brainstorm multi-touch, multichannel methods, such as dimensional direct mail and lead generation and qualification through telemarketing, to hit your target goals.

Get started with a free marketing reverse sales lead funnel audit. Contact us for a free consultation!

Find more case studies and white papers at https://beasleydirect.com/resources/white-papers

By Jan Carroza, VP of Business Development and Account Management, Beasley Direct and Online Marketing, Inc.

The post Four “Meeting Maker” Case Studies Detail Techniques to Snag More Demos and Sales Appointments appeared first on Beasley Direct and Online Marketing.

Beasley Direct and Online Marketing, Inc., a Northern California-based full service direct and online marketing agency, has been appointed as a demand generation and marketing consulting agency for Frank, Rimerman Consulting, a business systems consulting division of Frank, Rimerman + Co. LLP, one of the largest locally owned CPA firms in California.  The initial work will focus on the following: analyzing the sales lead funnel and recommending demand generation campaigns, executing email campaigns on the Pardot marketing automation system, and content creation.

About Beasley Direct and Online Marketing, Inc.

Beasley Direct and Online Marketing, Inc., is known for bringing the latest marketing strategies to online and direct marketing. Beasley provides services in inbound and outbound marketing including:  content creation, email marketing, search engine optimization (SEO), print advertising, social media advertising, pay-per-click (PPC) advertising, website design, direct mail marketing, lead generation and nurture campaigns, and database management. Beasley Direct and Online Marketing, Inc., helps clients in both B2B and B2C marketing and is privately held and headquartered in the Silicon Valley suburb of Morgan Hill, California.

About Frank, Rimerman Consulting

Frank, Rimerman Consulting (FRC) is the business systems consulting division of Frank, Rimerman + Co. LLP, one of the largest locally owned accounting and business consulting firms in California with offices in Palo Alto, San Francisco, San Jose, and St. Helena.  FRC serves a growing list of clients globally,  delivering SaaS Corporate Performance Management (CPM), Enterprise Resource Planning (ERP) solutions and value-added consulting services to organizations of all sizes. With deep finance, technology, and industry expertise, FRC helps clients gain operational and cost efficiencies.

Press contacts:

Laurie Beasley
President, Beasley Direct and Online Marketing, Inc.
lbeasley@beasleydirect.com
408-782-0046 x21

Steve Wolford
Partner, Consulting Group
swolford@frankrimermanconsulting.com
408-535-8071

Learn more about Beasley Direct and Online Marketing, Inc., demand generation services here.

The post Beasley Direct and Online Marketing, Inc., is Appointed as Demand Generation and Marketing Automation Consulting Agency for Frank, Rimerman Consulting appeared first on Beasley Direct and Online Marketing.

Beasley Direct and Online Marketing, Inc. a full service direct and online marketing agency, has been appointed as the search engine marketing agency for Alacriti, a fintech payments technology company. The initial work will focus on setting up a pay-per-click campaign (PPC) to generate new leads and validate which keywords are performing best. Beasley Direct and Online Marketing will then optimize the website by: removing technical obstacles from being indexed by the search engines, conducting keyword and key phrase research, writing new optimized web content, writing new meta descriptions and titles, and inbound link building.

About Beasley Direct and Online Marketing, Inc.

Beasley Direct and Online Marketing, Inc. is known for bringing the latest marketing strategies to online and direct marketing. Our agency provides services in inbound and outbound marketing including: content creation, email marketing, search engine optimization (SEO), print advertising, social media advertising, pay-per-click (PPC) advertising, website design, media planning/public relations, direct mail marketing, lead generation and nurture campaigns, and database management. Beasley Direct and Online Marketing, Inc. helps clients in both B2B and B2C marketing and is privately held and headquartered in the Silicon Valley suburb of Morgan Hill, California. For more information, go to www.BeasleyDirect.com.

About Alacriti

Alacriti provides fintech payments technology solutions to companies in the financial services, healthcare, insurance and utility industries. Alacriti offers payment processing solutions and provides software, services and outsourcing of the technology for their clients. Alacriti has a successful track record in delivering several technology solutions for some of the world’s largest financial services organizations.

Press contacts:

Laurie Beasley, President, Beasley Direct and Online Marketing,Inc.
lbeasley@beasleydirect.com

Ruhsora Magruf, Marketing Manager, Alacriti
ruhsora.magruf@alacriti.com

The post Fintech Payments Technology Provider, Alacriti, appoints Beasley Direct and Online Marketing as their Search Engine Marketing Agency appeared first on Beasley Direct and Online Marketing.

Demand generation for complex sales with high lifetime revenue values have significant competition at every turn. In most cases, multiple companies are aggressively seeking an opportunity to stage a sales effort for these high-value deals. In some cases, prospects are unwilling to disclose the needed information, making the opportunities hard to uncover. In other cases, prospects may be unaware they even have a need, or shy away from engaging in the sales process until late in the buying process after doing online research. However, to get a leg up on the competition, most B2B selling firms still want to be involved in shaping or influencing the buyers’ specs where there are real opportunities.

Key Takeaways:

• Seven to 13-plus touches to deliver qualified B2B Sales leads
• How to shorten the sales-lead generation and qualification process
• Myth busting
• Case studies with metrics and research to back our findings

When: May 24, 2017

Where:

College of San Mateo
1700 W Hillsdale Blvd
College Heights Room
San Mateo, CA 94402
Google Map

About us:

Beasley Direct and Online Marketing, Inc. (www.BeasleyDirect.com) is known for bringing the latest marketing strategies to online and direct marketing. Beasley provides services in inbound and outbound marketing including: content creation, email marketing, search engine optimization (SEO), print advertising, social media advertising, pay-per-click (PPC) advertising, website design, media planning/public relations, direct mail marketing, lead generation and nurture campaigns, and database management. Beasley Direct and Online Marketing, Inc. helps clients in both B2B and B2C marketing and is privately held and headquartered in the Silicon Valley suburb of Morgan Hill, California.

For More Information, Contact:

Laurie Beasley
President
Beasley Direct and Online Marketing, Inc.
408-782-0046 x21
lbeasley@beasleydirect.com

The post Laurie Beasley, President, Beasley Direct and Online Marketing, Inc., to Speak at the Silicon Valley American Marketing Association Event, May 24, 2017, on Why it Takes 7-13 Touches to Generate a Qualified B2B Sales Lead Today appeared first on Beasley Direct and Online Marketing.