Laurie Beasley and David Beasley, Owners of Beasley Direct and Online Marketing, Inc., will be teaching two live online Email Marketing Classes for the Direct Marketing Association of Northern California (DMAnc.org). The courses will run on Friday mornings, September 8 and 15, 2017 10:00AM-12:00PM Pacific. These courses can be taken ala carte or as part of an online marketing certification offered by the DMAnc. For more info on certification, go here.

Laurie Beasley’s course on September 8, 2017 is titled: Email Marketing Fundamentals: Copy, design, and list strategies for success. For more information, or to register go here.

David Beasley’s course on September 15, 2017 is titled Advanced Email Marketing: Making your email deliverable and how to use email sending platforms and Marketing Automation to your best advantage. For more information, or to register go here.

About us:

Beasley Direct and Online Marketing, Inc. (www.BeasleyDirect.com) is known for bringing the latest marketing strategies to online and direct marketing. Beasley provides services in inbound and outbound marketing including: content creation, email marketing, search engine optimization (SEO), print advertising, social media advertising, pay-per-click (PPC) advertising, website design, media planning/public relations, direct mail marketing, lead generation and nurture campaigns, and database management. Beasley Direct and Online Marketing, Inc. helps clients in both B2B and B2C marketing and is privately held and headquartered in the Silicon Valley suburb of Morgan Hill, California.

About DMAnc (DMAnc.org): The DMA of Northern California was formed to educate, inform and provide networking opportunities for Direct and Online Marketing professionals in the San Francisco Bay Area.

We hold monthly luncheon meetings, workshops, periodic half-day seminars, and provide opportunity for the best in learning and job networking in the Northern California marketing community.

For More Information, Contact:

Laurie Beasley
President
Beasley Direct and Online Marketing, Inc.
408-782-0046 x21
lbeasley@beasleydirect.com

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News Facts: Laurie B. Beasley, president of Beasley Direct Marketing, Inc., will be teaching a six-week, live online course on Demand Generation & Lead Conversion for the National Direct Marketing Association starting May 2, 2014. Register now.

The pressure for B2B marketers is on. Modern B2B buyers have an increasing tendency and capacity to research purchasing decisions online long before they engage with Sales. They are empowered with information, and winning over modern B2B buyers requires organizations to revolutionize their marketing approach. This course will help today’s B2B marketer set goals with the Sales department, manage the touch points for lead qualification and optimize communication channels.

Practical challenges will be addressed, such as:

Challenge: Did you know? On average, it takes 6.8 people to make a decision in a 100 person company. The buying committee is changing marketing.

Solution: Learn how to segment your lists and craft messages to better target decision makers during this six-week course.

Challenge: Sales teams demand higher quality “sales-ready” leads to hit their numbers. It can take 7 to 13+ big touches to generate a qualified Sales opportunity. The marketer is on the hook to manage and deliver qualified leads.

Solution: We’ll discuss what marketing automation can do to help the process, and more importantly, how to make it fit in with your strategic goals.

Challenge: Is lack of resources your go-to excuse for lack of effective lead generation campaigns and qualified leads?

Solution: We’ll also talk about the analytics and reporting needed to track your efficiency and adjust resources.

Join Laurie Beasley from the comfort of your own desk, for an interactive, hands-on 90 minutes filled with case-studies, six Fridays, beginning May 2nd through June 13th to gain the skills you need to meet your strategic goals. Register now.

Instructor Bio:

Laurie B. Beasley

Laurie B. Beasley is co-founder and president of Beasley Direct Marketing, Inc., a Silicon Valley direct marketing agency that has managed search, email, online, and demand generation campaigns for over a hundred companies. Ms. Beasley serves as president of the DMA Northern California Chapter.

 
 
 
About us:

Beasley Direct Marketing, Inc. (www.BeasleyDirect.com) is known for bringing the latest marketing strategies to online and direct marketing. Beasley Direct provides services in email marketing, search engine optimization, social media, pay-per-click (PPC) advertising, website design, media planning, direct mail marketing, lead generation and nurture campaigns, and database management. Beasley Direct Marketing, Inc. helps clients in both B2B and B2C marketing. Beasley Direct Marketing is privately held and headquartered in the Silicon Valley suburb, Morgan Hill, California. For more information, go to www.BeasleyDirect.com or call Laurie Beasley, President, at 408-782-0046 x21 or email lbeasley@beasleydirect.com.

The post Laurie Beasley to Teach 6-Week Online Course on Demand Generation&Lead Conversion for the National Direct Marketing Assn. appeared first on Beasley Direct and Online Marketing.