John Thyfault, Vice President, Search Engine and Social Media Marketing for Beasley Direct and Online Marketing, Inc., will be teaching a live online Web UX and Usability workshop for the Direct Marketing Association of Northern California.

Web UX and Usability Workshop: Maximizing Visitor ROI from Your Site

(Wednesday, February 13, 2019. 10:00 AM to 12:00 PM Pacific Standard Time)

Once you’ve driven the traffic to your site, are you maximizing the value of it for your visitors? Too many sites have been developed over the years without a good, clear plan that leads visitors to what they are looking for.

What you’ll learn:

• Understand what you want your site to accomplish and how the user’s interaction with the site is tied into this
• Understand how your content informs your site design
• How you should optimize your site for mobile
• Setting up a testing and optimization program
• Finding the right tools to aid in the testing
• Understand the advantages and challenges of user panels, eye tracking and interaction tracking
• How to improve your site usability on a low budget

Learn more

About the DMAnc (www.DMAnc.org)

The DMA of Northern California was formed to educate, inform and provide networking opportunities for Direct and Online Marketing professionals in the San Francisco Bay Area.

We hold monthly luncheon meetings, workshops, periodic half-day seminars, and provide opportunity for the best in learning and job networking in the Northern California marketing community.

About Beasley Direct and Online Marketing, Inc.

Beasley Direct and Online Marketing, Inc., is known for bringing the latest marketing strategies to online and direct marketing. We provide services in inbound and outbound marketing including: content creation, email marketing, search engine optimization (SEO), print advertising, social media advertising, pay-per-click (PPC) advertising, Amazon Marketing Services (AMS), website design, media planning/public relations, direct mail marketing, lead generation and nurture campaigns, and database management. We help clients in both B2B and B2C marketing and are privately held and headquartered in the Silicon Valley suburb of Morgan Hill, California. For more information, go here.

For help with your e-commerce site implementation and marketing, Beasley Direct and Online Marketing, Inc., can help! Get a free consultation.

Find case studies and white papers at https://beasleydirect.com/resources/white-papers.

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