Laurie Beasley, President of Beasley Direct and Online Marketing, Inc., will be teaching two live online demand generation and lead conversion workshops for the Direct Marketing Association of Northern California.

Demand Generation and Lead Conversion Fundamentals

(Wednesday, March 27th, 10:00 AM to 12:00 PM Pacific Standard Time)

This course takes a fresh approach to demand generation, by helping you set goals with the Sales department, manage the touch points for lead qualification and optimize your communication channels for maximum success.

The pressure for B2B marketers is on. Modern B2B buyers have an increasing tendency and capacity to research purchasing decisions online long before they engage with Sales. They are empowered with information, and winning over modern B2B buyers requires organizations to revolutionize their marketing approach. To compound the problem, Sales teams demand higher quality “sales-ready” leads to hit their numbers. It can take 7 to 13+ big touches to generate a qualified sales opportunity. The marketer is on the hook to manage and deliver the sales qualified leads, and this session will help you deliver.

What you’ll learn:

• Challenges to demand generation
• Defining a sales-ready lead
• How to create a reverse sales funnel
• Account Based Marketing
• How many touch points are needed and how to manage them
• Making a great offer
• Using content to your best advantage
• Multi-touch case studies

Learn more.

Advanced Demand Generation and Lead Conversion

(Wednesday, April 3rd, 10:00 AM to 12:00 PM Pacific Standard Time)

In this session, we’ll look at how to make a comprehensive demand generation go-to-market plan. Discover the best list building and augmentation tactics. Learn how to approach lead scoring and nurturing. How to make marketing automation work for you and not the other way around. Finally, we’ll discuss how to optimize each inbound and outbound marketing channel for B2B. Lots of case studies will be included in the course to support key points.

What you’ll learn:

• Making the go-to-market plan
• Demand generation list strategies
• Tools for determining buyer intent
• Lead scoring best practices
• Optimizing lead nurturing
• How to make marketing automation work for you (and not the other way around)
• What PPC, SEO and Social Strategies work best
• How to optimize Email, Direct Mail and Telemarketing

Learn more.

About the DMAnc.org (www.DMAnc.org)

The DMA of Northern California was formed to educate, inform and provide networking opportunities for Direct and Online Marketing professionals in the San Francisco Bay Area and beyond.

We hold monthly luncheon meetings, workshops, periodic half-day seminars, and provide opportunity for the best in learning and job networking in the Northern California marketing community.

About Beasley Direct and Online Marketing, Inc.

Beasley Direct and Online Marketing, Inc., is known for bringing the latest marketing strategies to online and direct marketing. We provide services in inbound and outbound marketing including: content creation, email marketing, search engine optimization (SEO), print advertising, social media advertising, pay-per-click (PPC) advertising, Amazon Marketing Services (AMS), website design, media planning/public relations, direct mail marketing, lead generation and nurture campaigns, and database management. We help clients in both B2B and B2C marketing and are privately held and headquartered in the Silicon Valley suburb of Morgan Hill, California. For more information, go here.

Do you need assistance determining your lead funnel requirements to hit your sales goals? We can help. Request a free Sales Funnel consultation here.

For digital marketing case studies, go here.

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Tom Judge, VP of Strategy, Direct Marketing Partners (DMP), will be teaching a live online Account Based Marketing workshop for the Direct Marketing Association of Northern California. Direct Marketing Partners is a strategic partner for Beasley Direct and Online Marketing, Inc., and we are happy to promote this workshop, as we believe Account Based Marketing is a good fit for mid-size companies and it can be accomplished without a huge investment in software.

Account Based Marketing (ABM) for Small to Medium Companies Training

Enroll in the recorded online workshop here.

This workshop takes a realistic view of ABM and cuts through the hype that often surrounds it. The focus will be on the key elements necessary to plan and execute a realistic program that will fit the capabilities of small to medium business (SMB) while increasing target account sales and producing a positive ROI.

We’ll have frank discussions on what an ABM program can and can’t do for SMBs. Since so much has been claimed, with most being outside of the means of SMB sized companies, we’ll insert some realism into the equation. However, the fundamental processes of selling into key accounts is sound. Therefore, the smaller firms must devise a game plan that achieves the desired goals while staying on a tight budget. This session will share ways to accomplish results without shiny silver objects running up the bill with minimal ROI payback. Learn more.

About the DMAnc (www.DMAnc.org)

The DMA of Northern California was formed to educate, inform and provide networking opportunities for Direct and Online Marketing professionals in the San Francisco Bay Area.

We hold monthly luncheon meetings, workshops, periodic half-day seminars, and provide opportunity for the best in learning and job networking in the Northern California marketing community.

About Direct Marketing Partners (DMP)

Direct Marketing Partners (DMP), is a leading global demand generation and sales pipeline development company helping B2B firms diagnose, fix and accelerate their lead-to-sales funnels. We provide services including: outbound pipeline demand generation, B2B tele-prospecting teleservices, GDPR compliance, event support (audience acquisition), telesales demand generation, marketing automation, program management, account based marketing, B2B inbound lead qualification & inquiry management, live chat support, and customer care. We help clients in B2B marketing and are privately held and headquartered in Sacramento, California, with offices in the Silicon Valley and UK (EMEA). For more information, go here.

Get a FREE Lead Funnel Audit. Learn more here.

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Laurie will discuss how to accelerate Account Based Marketing (ABM) campaigns by integrating tactics such as dimensional direct mail with a combination of email and tele-prospecting touches to schedule meetings, demo and sales appointments.  The dimensional direct mail is especially helpful in getting noticed, communicating the value proposition and in presenting a creative offer/incentive for a prospect to sit through a demo session.  Laurie will discuss extensive case studies on “meeting maker” campaigns, and sales “door-opener” campaigns. In one case study, a combination of dimensional direct mail, a fantastic offer, multiple email touches and tele-prospecting touches delivered 230 demo appointments out of a list 1,300 contacts for a major enterprise backup software company.

Key take-aways for the event will include:

• How to decide on a fantastic offer
• What multi-touch strategies to deploy and in what order
• Why dimensional direct mail is ABM’s new secret weapon
• The role of telemarketing in the multi-touch methodology
• You’ll see extensive case studies with results and live samples you can view

About Laurie Beasley

Laurie Beasley is co-founder and president of Beasley Direct and Online Marketing, Inc., which provides services in inbound and outbound marketing including:  content creation, email marketing, search engine optimization (SEO), social media marketing, pay-per-click (PPC) advertising, Amazon Marketing Services (AMS), website design, media planning/public relations, direct mail marketing, lead generation and nurture campaigns, marketing automation management, and database management for both B2B and B2C companies. Ms. Beasley serves as president and online marketing certification instructor for the Direct Marketing Association of Northern California. She also speaks on online marketing and demand generation topics for several marketing organizations, including the DMA, BMA, and AMA

About Beasley Direct and Online Marketing, Inc.

Beasley Direct and Online Marketing, Inc., is known for bringing the latest marketing strategies to online and direct marketing. Beasley provides services in inbound and outbound marketing including: content creation, email marketing, search engine optimization (SEO), print advertising, social media advertising, pay-per-click (PPC) advertising, Amazon Marketing Services (AMS), website design, media planning/public relations, direct mail marketing, lead generation and nurture campaigns, and database management. Beasley Direct and Online Marketing, Inc., helps clients in both B2B and B2C marketing and is privately held and headquartered in the Silicon Valley suburb of Morgan Hill, California. For more information, go to www.BeasleyDirect.com.

About Norcal BMA

The Norcal BMA is the Northern California Chapter of ANA Business Marketing and it was first established in San Francisco in 1938. The people who make up our organization are marketing professionals who do the big jobs, who define business goals, direct business strategy. They serve as VPs, managers, entrepreneurs, and professionals who stand out in any professional crowd.

Get a FREE Reverse Sales Funnel Audit. Learn more here.

The post Laurie Beasley speaking at NorCal BMA’s September 2018 event appeared first on Beasley Direct and Online Marketing.

MORGAN HILL, CA

News Facts:

Laurie Beasley, President of Beasley Direct and Online Marketing, Inc., will be speaking at the Direct Marketing Association of Northern California event, May 17, 2017, 3:15PM-4:15PM, at the Crowne Plaza, Burlingame, on the topic: “Building Your ABM Marketing-to-Sales Playbook to Deliver Opportunities and Appointments to Sales.”

This session will launch from the point you’ve built your targeted account list, and guides you through how to reach out to your prospects and get them to engage in a sales discussion. We have found it can take 7-21 touches to find and pre-qualify a sales lead. This session will discuss ABM multi-touch marketing strategies for creating qualified leads you’ll deliver to sales. We will discuss extensive case studies on sales door opener campaigns, which included email, dimensional direct mail, and telemarketing to reach a target list and deliver opportunities and appointments to Sales.

Key Takeaways:

• How to decide on an offer
• Multi-touch strategies
• Why use dimensional direct mail
• The role of telemarketing in the multi-touch methodology
• Case studies with samples you can view

For more information on the event, or to register go here.

About us:

Beasley Direct and Online Marketing, Inc. (www.BeasleyDirect.com) is known for bringing the latest marketing strategies to online and direct marketing. Beasley provides services in inbound and outbound marketing including: content creation, email marketing, search engine optimization (SEO), print advertising, social media advertising, pay-per-click (PPC) advertising, website design, media planning/public relations, direct mail marketing, lead generation and nurture campaigns, and database management. Beasley Direct and Online Marketing, Inc. helps clients in both B2B and B2C marketing and is privately held and headquartered in the Silicon Valley suburb of Morgan Hill, California.

About DMAnc (www.dmanc.org): The DMA of Northern California was formed to educate, inform and provide networking opportunities for Direct and Online Marketing professionals in the San Francisco Bay Area.

We hold monthly luncheon meetings, workshops, periodic half-day seminars, and provide opportunity for the best in learning and job networking in the Northern California marketing community

For More Information, Contact:

Laurie Beasley
President
Beasley Direct and Online Marketing, Inc.
408-782-0046 x21
lbeasley@beasleydirect.com

The post Laurie Beasley, President, of Beasley Direct and Online Marketing, Inc., to Speak at the Direct Marketing Association of Northern California Event May 17, 2017 on Building Your ABM Marketing-to-Sales Playbook to Deliver Opportunities and Appointments to Sales appeared first on Beasley Direct and Online Marketing.