Tom Judge, VP of Strategy, Direct Marketing Partners (DMP), will be teaching a live online Account Based Marketing workshop for the Direct Marketing Association of Northern California. Direct Marketing Partners is a strategic partner for Beasley Direct and Online Marketing, Inc., and we are happy to promote this workshop, as we believe Account Based Marketing is a good fit for mid-size companies and it can be accomplished without a huge investment in software.

Account Based Marketing (ABM) for Small to Medium Companies Training

Enroll in the recorded online workshop here.

This workshop takes a realistic view of ABM and cuts through the hype that often surrounds it. The focus will be on the key elements necessary to plan and execute a realistic program that will fit the capabilities of small to medium business (SMB) while increasing target account sales and producing a positive ROI.

We’ll have frank discussions on what an ABM program can and can’t do for SMBs. Since so much has been claimed, with most being outside of the means of SMB sized companies, we’ll insert some realism into the equation. However, the fundamental processes of selling into key accounts is sound. Therefore, the smaller firms must devise a game plan that achieves the desired goals while staying on a tight budget. This session will share ways to accomplish results without shiny silver objects running up the bill with minimal ROI payback. Learn more.

About the DMAnc (www.DMAnc.org)

The DMA of Northern California was formed to educate, inform and provide networking opportunities for Direct and Online Marketing professionals in the San Francisco Bay Area.

We hold monthly luncheon meetings, workshops, periodic half-day seminars, and provide opportunity for the best in learning and job networking in the Northern California marketing community.

About Direct Marketing Partners (DMP)

Direct Marketing Partners (DMP), is a leading global demand generation and sales pipeline development company helping B2B firms diagnose, fix and accelerate their lead-to-sales funnels. We provide services including: outbound pipeline demand generation, B2B tele-prospecting teleservices, GDPR compliance, event support (audience acquisition), telesales demand generation, marketing automation, program management, account based marketing, B2B inbound lead qualification & inquiry management, live chat support, and customer care. We help clients in B2B marketing and are privately held and headquartered in Sacramento, California, with offices in the Silicon Valley and UK (EMEA). For more information, go here.

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