PPC Campaign Optimization
A major franchise organization transferred its Pay-per-Click account to us for PPC optimization. We analyzed traffic patterns and discovered the following. The existing keywords were getting plenty of clicks, but they weren’t translating to ROI once visitors arrived at the site. We also found that reports were not provided in a format that local franchise owners could understand. Our PPC optimization experts quickly fixed both of these deficiencies.
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In a typical optimization engagement, our team performs an overlay of traffic patterns and net response goals. Then we match this against your budget to find the sweet spot where traffic volume and conversion cross. You won’t win on every search (an expensive budget choice) but you’ll get the traffic you need without exceeding daily budget. Often, through PPC campaign optimization we’re able to further fine-tune the campaign by adding geographical and/or time-of-day variants. The end goal of our PPC optimization efforts is always the same. We get your product or service in front of the right people at the right time and at the right cost per sale.
Our team does this with smart keyword bids, reflecting your unique selling proposition, then create well-written responsive ads which we continually test, revise and improve. We also work with you to build strong, actionable landing pages that pay off the promise of the ads.
We are certified in Google AdWords, Google Analytics and Marin Software. Since 2002 we have optimized PPC campaigns for local, national and international clients.