First Northern Bank is the Sacramento Region’s local leader in small-business and customer mortgage lending. Getting a new marketing automation set up often takes multiple steps of configuring user permissions, setting up the preference center, and creating a new set of mobile optimized templates. That’s where we came in. We studied their visual brand identity and designed a series of email templates for customer and eNewsletter emails. We also did the copy writing and design for a series of landing pages to be used for Google AdWords and Display Advertising. All pages were rigorously tested for responsive design and mobile compatibility. We took the burden off the shoulders of First Northern and delivered a complete set of templates within just a few short weeks of starting. Now their IBM Marketing Cloud is humming.

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Before we arrived, Amazon Consulting didn’t have an email marketing, marketing automation, or sales force automation system in place. We implemented Salesforce for them, setting up lead assignment rules and trained staff on how to use it.

We then assessed their needs and given their budget and staffing constraints, advised that an easy-to-learn email sending platform would serve their needs rather than the expense of a complex marketing automation set up.

We implemented ExactTarget (part of the Salesforce Marketing Cloud) and interfaced it with their Salesforce account. We also did the copywriting and design on a multi-touch account based marketing campaign series and trained internal staff on how to use ExactTarget.

Is an email marketing or marketing automation system outside of your budget? Beasley’s experts can develop and implement a system that will serve your needs, and remain within your budget and staffing constraints. Call and speak with an expert today.

The post Setting up Amazon Consulting/PartnerPath Email Marketing and Salesforce Accounts for Success appeared first on Beasley Direct and Online Marketing.

We then assessed their needs and given their budget and staffing constraints, advised that an easy-to-learn email sending platform would serve their needs rather than the expense of a complex marketing automation set up.

We implemented ExactTarget (part of the Salesforce Marketing Cloud) and interfaced it with their Salesforce account. We also did the copywriting and design on a multi-touch account based marketing campaign.

Are your budget constraints preventing your company from implementing an email marketing or marketing automation program? Beasley’s experts can develop and implement a winning solution within your budget. Speak today with a Beasley expert, and get your program started. Call us now.

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We took all 360,000 leads and performed several data hygiene routines to de-duplicate, remove un-deliverables or in-actives, standardize field values, and append industry data to the leads. We then revised lead assignment rules and trained sales on the process for converting leads to opportunities and or accounts.

Is your Salesforce optimized? If not, you’re losing leads, sales and revenue. Beasley’s experts can help meet and exceed your company’s goals. Call a Beasley expert today.

The post How We Cleaned Up MarkMonitor Salesforce Leads and Assignment Rules appeared first on Beasley Direct and Online Marketing.

First we took all leads hosted in Marketo and performed several data hygiene routines to de-duplicate, remove un-deliverables or in-actives, standardize field values, and append industry data to the leads. We worked extensively in Marketo to re-define lead scoring and reporting, and then revised lead assignment rules in Salesforce and trained sales personnel on the process for converting leads to opportunities and or accounts. We also improved the functionality of all landing pages hosted on the WordPress website and optimized the scripts writing those leads into Marketo. We also became the de-facto web masters for the website and performed daily content updates and all technical updates.

Does your Marketo, Salesforce and website need optimization to increase leads, improve hand-off to sales and meet revenue goals? Beasley’s experienced experts can develop and implement a successful strategy that fits your budget and meets your goals. Call and speak with us today.

The post How We Optimized Lead Generation for Sentilla (now part of Ericsson) appeared first on Beasley Direct and Online Marketing.

Before we arrived, Axway didn’t have an email marketing or marketing automation system in place. We assessed their needs and given their budget and staffing constraints, we advised that an easy-to-learn email sending platform would serve their needs rather than the expense of a complex marketing automation set up.

We implemented ExactTarget (part of the Salesforce Marketing Cloud) and interfaced it with their Salesforce account. We also did the copywriting and design on a multi-touch account based marketing campaign — and we brought in telemarketing to follow up on inbound leads and to call non-responders. This process helped to generate 30-50 qualified sales opportunities per month, which exceeded their goals by 200%. We also trained internal marketing and sales staff on how to use ExactTarget, and designed custom reporting dashboards from Salesforce to meet the executive teams’ needs in evaluating the marketing to sales pipeline.

Are your budget and staffing constraints preventing your company from implementing an email marketing or marketing automation system? Beasley’s experts can find the solution that fits your budget and staffing limits. Call and talk with us today.

The post How We Implemented Email Marketing and Lead Qualification Telemarketing for Axway appeared first on Beasley Direct and Online Marketing.

This was an emergency, all-hands-on-deck situation. We immediately got to work evaluating the past year’s campaigns, optimizing old and new creative for deliverability and mobile compatibility, determined multiple layers of offers, and set up a detailed marketing calendar with a goal to increase sales. We then coordinated the multiple players involved from retail partners, such as Walmart, to sub agencies to make sure all campaigns happened on time. We executed detailed reporting and meetings with several internal stakeholders. The result was a stunning 25% increase in photo direct sales revenue from the previous year.

Is your email marketing program constrained by time, budget and staffing? Beasley’s experts can deliver the results you need. Call and speak with us today.

The post How We Increased Snapfish Christmas Sales by 25% through Email Marketing appeared first on Beasley Direct and Online Marketing.

Over time, a new idea emerged to give shoppers personalized discount coupons, loaded onto their reward account just for them. This became the Safeway Just 4 U program.

We were hired to help launch the Just 4 U program. We strategized, wrote copy and designed the customer onboarding process, website copy, engagement campaigns, and an eNewsletter program.

This was a major email marketing undertaking to manage highly personalized, segmented data into email templates delivered several times a week. We provided three full time email marketing managers working on-site at the Safeway.com headquarters to manage the daily logistics, programming, set up of emails on Cheetahmail and ExactTarget, and reporting.

The result was a very successful launch and sustained growth for the program…and thousands of satisfied customers.

Are you planning on launching a new or revised personalized customer retention & expansion program? Beasley’s experienced email marketing experts can develop the winning strategy, implement and manage it as we did for Safeway. Call and talk with our experts today.

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Secondly the other email audience is the customers who book restaurant reservations through the OpenTable platform. Our first task was to help revise the strategy and the launch of a new rewards program. We did the copy writing and design on an on-boarding and retention series. We then managed the weekly email programs executed through Silverpop.

We then turned our attention to the highly complex weekly email programs that make restaurant recommendations by region and type to customers. These programs are crucial to driving traffic to new restaurants that were being supported through OpenTable and also to driving restaurant reservations daily across the country. This email program was very complex and manual and required several email and data managers to execute every week. We knew there was a better way, and we worked extensively to integrate a new email sending platform, ExactTarget, to create new dynamic content email templates that simplified the data matching and delivered much more personalized offers to customers. The templates also made the marketing manager’s jobs much easier.

Lastly, since the marketing calendar accelerated with new offers and technology to implement, we provided in-house and outsourced staffing to help execute the 20 various email programs each week, and to issue custom reporting dashboards. In the end, our goal was to help OpenTable have more satisfied and loyal customers, and that was achieved and measured by rapid growth in new customers who increased their monthly average reservations because of the email marketing efforts.

Are you losing potential customers and ROI because your email marketing programs aren’t optimized? Let us develop and implement a winning strategy for you. Call and talk with Beasley’s optimization experts today.

The post How We Helped OpenTable.com Build Loyalty and Bring More Personalized Restaurant Recommendations to their Customers appeared first on Beasley Direct and Online Marketing.

This involved designing, programming, pulling lists from Salesforce, and reporting on multiple email campaigns per week. The campaigns were executed for worldwide marketing departments in English, Spanish, French, Portuguese, Chinese, Japanese and Korean.

We also created a Microsoft SharePoint portal to track email campaign requests, share assets and house lists and reporting.

Lastly all campaigns needed web pages, web portals and landing pages designed, programmed and created to capture leads and promote event registrations. We managed this activity for all programs.

Are your email marketing and lead generation programs growing as you seek to increase revenue? Beasley experts can meet your goals within budget, as we did for enterprise software giant SAP BusinessObjects. Call and talk with our experts today.

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