Email Archives - Beasley Direct and Online Marketing

Anritsu BTS Master Email Campaign

Andy Hoover — Fri, 16 Jul 2021 00:18:30 +0000

How We Got Our Client’s Sales Rep’s Feet in the Door

Proving that our client had a better, more portable hand-held instrument was easy if we could just get their sales rep’s foot in the door. And that’s just what we did—by coming up with an attractive offer for a free hi-end Apple device just for letting a salesperson meet with them and show how easy and light weight the BTW Master is. And by how happy the client’s sales team was, we believe this campaign was a phenomenal success, as they had us back to create many more “meeting maker” campaigns just like this on other products.

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Blue Cedar

Andy Hoover — Wed, 15 Aug 2018 22:04:16 +0000

How We Helped Blue Cedar Re-design their Hubspot Email Templates for Mobile Compatibility

Blue Cedar enables organizations to leverage the power of mobile, IoT, and other edge devices with security solutions that protect mobile apps and data whenever and wherever they are being used. They were using Hubspot, however, their email and registration page templates were not designed to be mobile responsive, nor were they optimized for when images are blocked in email browsers like Outlook. We created a series of email templates for events, press announcements, white papers and other lead generation activities, and placed them into Hubspot. The new templates offered more HTML text and smaller images so that images were not a problem when an email browser blocks them, and of course, we optimized the design and code to render well on mobile devices. We then trained the marketing manager on how to use them.

Are your email campaigns losing revenue because they’re not optimized? Call our experts today and get a free consultation.

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SAP

Andy Hoover — Thu, 28 Dec 2017 23:45:07 +0000

SAP needed a new email template design that was more compatible with desktop viewing, especially on Outlook, where images are blocked by default. We also needed to respect SAP’s strong brand and color guidelines. You will notice that almost all of the email is rendered in HTML text and colors, which render whether images are blocked or not. And although the image in the sidebar is required per the brand standards, we put it in a location that didn’t interfere with seeing the value propositions in the email even if images are blocked.

Do you need a new email template design for your campaigns that meets your guidelines and has a strong ROI? Speak with a Beasley email expert now.

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NetCash123

Andy Hoover — Thu, 28 Dec 2017 23:44:13 +0000

The most important word in consumer personal loans is “You’re Pre-Approved.” Our client, NetCash123, profiled their consumer database and searched for customers most likely qualified to receive a personal loan. Then, tasked us to create an email campaign to approach them. Our email emphasized how quickly and easily they could get the cash they needed, and the magic words “You’re Pre-Approved” were emblazoned near the top.

Before you create an email campaign, contact a Beasley email expert. You’ll save time, money and get targeted results.

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Webroot

Andy Hoover — Thu, 28 Dec 2017 23:43:09 +0000

We were tasked to increase the software upgrade rate for Webroot by creating a series of emails for free updates. We had observed their previous approach didn’t really explain the benefits of the updates. So we made sure the new series of emails we created contained succinct benefit statements, user testimonials, and reviews…all important validators for consumer decision-making.

Are you planning an email campaign to increase sales rates based on a series of emails? Let Beasley’s experienced email experts create and launch a successful campaign. Speak with us now.

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Heat Software

Andy Hoover — Thu, 28 Dec 2017 23:42:07 +0000

Heat Software had existing email templates in Marketo that were not mobile responsive. Additionally, they were not optimized for viewing on email browsers that block images by default. We were tasked to re-design the templates. We did, making sure the email re-sized perfectly for mobile and the images didn’t get in the way of understanding the value proposition if they were never downloaded.

Do you need a mobile responsive email template design that improves your click-through rate and ROI? Speak with a Beasley email marketing expert now.

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Creating a Warm “Welcome” Email Nurture Series for NetApp

Andy Hoover — Tue, 21 Feb 2017 00:37:23 +0000

NetApp provides software, systems and services to manage and store data. When a new prospect comes onto their website looking for information, they want it served up in a useful manner that helps educate them on a solution to a problem. Their previous nurture programs were neither welcoming nor gratifying with useful and pithy information. They also were not formatted to be viewed well on mobile or in Outlook.

That’s where we came in. We re-wrote all of the copy for a multi-touch series to deliver a pithy message on the prospect’s problem and the NetApp solution. We chose analyst reports, guides and fact sheets that helped deliver useful information in a nurture series — and depending on their answers to progressive profiling– we delivered more pertinent information as the series continued.

We also did an email template re-design that reflected recent changes to the NetApp brand along with making them more readable in mobile and on the desktop in Outlook where images are blocked by default. The templates were also optimized for use in Eloqua, where they could be edited with ease by non-technical staff.

Is your prospect nurture program not meeting ROI goals? NASDAQ listed NetApp (NTAP) hired Beasley’s Email Nurture experts to create a winning strategy. We met their goals. Let’s discuss how we can improve your company’s Email Nurture program and ROI. Call us today.

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How We Helped Data Managers “Survive” Their Backups with an Email Campaign

Andy Hoover — Sat, 18 Feb 2017 21:51:59 +0000

Backup to tape was a great technology in its day. But our client, NetApp, helps data managers avoid the many pitfalls of tape and “survive” their data backup using cloud storage.

This email campaign promoted a Data Backup Survival Plan that included a kit of fact sheets, case studies and Q&A we put together to arm data managers with the information they need to survive their critical data backups. This campaign accompanied a targeted account based banner ad and telemarketing campaign to key accounts in the public sector.

Is your email campaign targeting the right audience? Stop wasting your budget on unqualified audiences. Contact Beasley’s experienced email experts. Call us today.

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How We Designed a New Email Template for NetApp Executive Events

Andy Hoover — Sat, 18 Feb 2017 21:48:50 +0000

NetApp provides software, systems and services to manage and store data. Their event email templates were disorganized and it was difficult to find key information, plus they were not optimized for viewing in Outlook or mobile. We re-designed their templates to be effective whether images are displayed in Outlook or not, and to scale and re-stack well in mobile responsive design.

Is your email campaign not meeting ROI goals? Beasley’s email experts can re-design your templates so they are effective in any viewer, mobile responsive, targeted to the right audience and meet your ROI goals. Call us today.

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How We Helped NetApp Increase Booth Traffic and Special Event Attendance

Andy Hoover — Thu, 09 Feb 2017 01:55:30 +0000

NetApp provides software, systems and services to manage and store data. Industry events are always very busy with many vendors competing for the attendee’s attention, and NetApp is no exception. We helped NetApp strategize an offer and promote it through a multi-touch email series to event attendees. We focused on strong benefits for what they’d learn that’s new, and we offered a very nice gift for attending to increase booth traffic. Our efforts contributed to great attendance!

Has traffic to your booth at special events been slow? Call and speak with a Beasley expert today and start increasing your traffic flow.

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