Direct Mail Archives - Beasley Direct and Online Marketing

Veritas

Andy Hoover — Tue, 20 Mar 2018 20:34:49 +0000

How We Executed an ABM Meeting Maker Campaign for Veritas

Veritas enables organizations to harness the power of their information, with solutions that cover all platforms with backup and recovery, business continuity, software-defined storage, and information governance. This account based marketing direct mail campaign is part of a multi-touch effort, including email, direct mail, and teleprospecting. The goal is to schedule demo appointments that will be handled by Veritas sales personnel. The direct mail ABM campaign asks the targeted C-Level and IT titles the question “Can You Visualize the Hidden Data?” in their company, and answers the question on how Veritas can help them know where all of their data is. The prospect is rewarded with a very nice gift, a Ring Video Doorbell, for attending a 30-minute demo appointment with a sales rep.

Are you trying to reach C-Level and IT titles? We can create a successful ABM Meeting Maker campaign for you. Call now for a free consultation.

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SunPower

Andy Hoover — Thu, 28 Dec 2017 23:36:09 +0000

This was a multi-touch, integrated direct mail and email campaign, urging prospects to find out how much they could lower their electric bill through a PG&E rebate. This campaign for SunPower was branded to match outdoor billboards and bus advertising, running at the same time. The offer was for a free electric bill savings assessment.

Do you want your integrated direct mail and email campaign to deliver expected results? Speak with a Beasley marketing expert now.

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PeachTree Software

Andy Hoover — Thu, 28 Dec 2017 23:32:27 +0000

Peachtree offers an accounting system for mid to large enterprise companies. We were tasked to direct mail Quickbooks users, and help them to see that Peachtree is their next logical step after Quickbooks has reached its limit. This campaign sported an impressive inbound response rate and started a series of successful efforts by Peachtree to gain market share from Quickbooks customers.

Is your inbound response rate too low? Beasley’s lead generation team can increase it. Call and speak with a Beasley expert now.

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Solar Universe

Andy Hoover — Thu, 28 Dec 2017 23:30:56 +0000

This was a campaign designed to be a test against a control direct mail package Solar Universe was mailing through a lead generation vendor, who offered the same creative to multiple solar contractors. Our control won the response challenge, and gave Solar Universe an opportunity to break away from the other cookie-cutter lead company.

Is your lead generation vendor not giving you the results you want? Speak with a Beasley expert now.

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Wells Fargo

Andy Hoover — Thu, 28 Dec 2017 23:29:52 +0000

These direct mail campaigns were created to promote the Wells Fargo small and medium-size business line of credit for California customers. We tested a California visual campaign theme showing the famous Big Sur coastline, versus a more plain envelope. The plain envelope won this test — and it was rolled out as a new control to several hundred thousand prospects and customers.

Our direct marketing experts can create a winning visual design theme for your campaigns. Contact us today.

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QuickBooks

Andy Hoover — Thu, 28 Dec 2017 23:28:28 +0000

This campaign was created for Intuit QuickBooks. It was part of a six-way direct mail creative test from multiple agencies. We are happy to say that our campaign was the highest performing. Furthermore, it was used as the new control, which was rolled out to several hundred thousands of prospects.

Contact our experienced direct mail creative experts today, and let us create a winning campaign for you as we did for Intuit Quickbooks.

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Infinity Financial Services

Andy Hoover — Thu, 28 Dec 2017 23:26:51 +0000

This campaign was prepared for a medium-sized financial consulting firm, who had a big growth plan. We wrote and designed a valuable Financial Planning Guide. It was used as an incentive offer through direct mail, email and telemarketing. This direct mail and marketing campaign became the foundation of a new thrust for Infinity Financial Services, which started an immense growth curve.

Speak with a Beasley financial services marketing expert today.

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NoCostRefi

Andy Hoover — Thu, 28 Dec 2017 23:24:42 +0000

This was a direct mail marketing campaign directed to Union Bank customers by our client, NoCostRefi, offering them a lower rate and no refinance costs. The campaign provided very specific information on the potential savings they would get by refinancing their current loan. And, the campaign was very successful — with an over 3% inbound response via landing page and phone inquiries.

Speak with one of our direct mail marketing campaign experts now.

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Adaptec

Andy Hoover — Thu, 28 Dec 2017 23:23:01 +0000

Adaptec wanted to announce new CD burning software to music enthusiasts — and what better way to do this than to send them a fun CD-shaped direct mail campaign with a vinyl record peeking through the envelope. This campaign out-performed all expectations. And, as a very nice side benefit, earned us a DMA Echo Award.

Is your company not realizing ROI (Return on Investment) goals by maximizing the advantages of direct mail advertising? We can motivate the right target audience. Contact us today and speak with one of our direct mail consultants.

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PeopleSoft

Andy Hoover — Thu, 28 Dec 2017 23:18:42 +0000

Reaching C-suite executives has always been a challenge for marketers. However, executives are hungry for information and ideas to improve their business, and in this case we used a best-selling business book to give them incentive to open our direct mail advertising campaign envelope. We then triangulated from a preview of the book to how PeopleSoft can help them improve their bottom line.

Learn more about Beasley Direct and Online Marketing’s direct mail marketing services here.

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