How We Helped IT Managers Relax About Their Backup Audits by Getting them to do a Free Trial of APTARE

APTARE is a global leader in analytics for IT infrastructures, providing objective IT analytics for storage, data protection, cloud and virtualized systems.

APTARE’s free trial process was not well embraced by IT managers and difficult to get someone on-boarded. We evaluated the process and designed a new online banner ad, advertising how relaxed an IT manager could be about data backups if only they had the APTARE analytics console. We offered a free trial as a call to action. We also created a new registration page that broke the free trial on-boarding down into three simple steps.

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