Direct Mail Marketing Campaign Strategy
Because of the cost factors, production time and many moving parts, you can’t afford careless planning in direct mail marketing campaigns. You need a partner with the diverse experience of Beasley’s direct mail consultants.
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We work with our clients on every step of direct mail marketing, or as many areas as you need help—starting with list procurement through copy, design and print production management. Increasingly, campaigns are part of a multi-touch, multi-channel effort that can include direct mail, email, online advertising, and telemarketing efforts. We help clients with all channels, and we make sure their direct mail strategies align in message and timing.
For B2C we’ve created direct sales and lead generation campaigns for tech products, solar, financial institutions, entertainment, retail, and health care among many others. For B2B we’ve worked on direct mail marketing campaigns for clients in technology, financial services, business services, and more. Our lead generation campaigns are informative and work hard to get a conversation started with the prospect. They can be in #10, miniature or oversized envelopes, or delivered in dimensional carriers such as boxes and tubes to add extra intrigue.
As direct mail consultants we’re proud to have partnered with our clients on these successful direct mail marketing campaigns—and proud to have been awarded industry awards which are given for effectiveness, not just pretty envelopes.