2014 DMA National Meeting Search Engine Optimization Intensive Presentations Beasley Direct is proud to have been asked to teach Search Engine Optimization during the Post Conference Intensives held at the 2014 DMA National Conference on October 29 and October 30, 2014. Our Vice...

Drive Ecommerce and In-Store Sales Using Local Search and Mobile Search Marketing John Thyfault, Vice President of Search & Social Media Marketing for Beasley Direct Marketing, delivered the following presentation at the CohereOne Executive Summit in San Francisco earlier this...

On Wednesday, October 29, John Thyfault, vice president of Search & Social Strategy for Beasley Direct Marketing, will moderate a DMA Certification Workshop following the 2014 DMA Annual Conference, October 25-29 in San Diego, CA. The following is a...

MORGAN HILL, CA News Facts: John Thyfault, Vice President of Search and Social Marketing, and Laurie Beasley, President of Beasley Direct Marketing, Inc. will be featured as post-conference certification intensive speakers at the Direct Marketing Association's annual conference, DMA2014, in San...

By John Thyfault, Vice President of Search & Social Strategy, Beasley Direct Marketing In Part 1 of this series, we focused on local SEO (search engine optimization) and how to use it to improve your listings for local searches. Part...

Local Search Engine Marketing: In this post, we’ll discuss how to make pay-per-click (PPC) yield better results for local businesses. Local PPC is all about targeting. There are some easy ways to target your ads to local searches: Keyword Selection: “Menlo Park...

By John Thyfault, Vice President of Search & Social Strategy, Beasley Direct Marketing What Is Local Search Engine Optimization? “Local search engine optimization” sounds like an oxymoron. After all, one of the Internet’s great, liberating features is that if you are...

By John Thyfault, Vice President of Search & Social Strategy, Beasley Direct Marketing In Part 1 of this topic, we discussed why Google may deliver a manual warning about unnatural links. And, the devastating consequences of a Google penalty (up...

MORGAN HILL, CA News Facts: Beasley Direct Marketing, Inc. (www.BeasleyDirect.com) of Northern California has become a search engine optimization partner for Kane and Finkel Healthcare Communications. Work will focus on search engine optimization, including: keyword and key phrase research, content and...

By John Thyfault, Vice President of Search & Social Strategy, Beasley Direct Marketing Nothing arouses more alarm—even panic—in a web-intensive business than to get a manual penalty for “unnatural inbound links” from Google. If you have never received one of...