Category: Search Engine Optimization
Jun
08
2017
John Thyfault, VP, Search Engine & Social Media Marketing, Beasley Direct and Online Marketing, Inc., will be teaching two LIVE Online SEO classes for the Direct Marketing Association of Northern California in June.
The dates, topics and descriptions are:
Search...
Oct
17
2016
October 11, 2016
MORGAN HILL, CA
News Facts:
Beasley Direct and Online Marketing, Inc. (www.BeasleyDirect.com) of Northern California has been appointed as a search engine marketing and optimization agency for Foxit Software. The initial work will focus on keyword and key phrase...
Nov
23
2015
MORGAN HILL, CA
News Facts:
Beasley Direct and Online Marketing, Inc. (www.BeasleyDirect.com) of Northern California has been appointed as the search marketing agency of the Center for Elders’ Independence (CEI) (www.cei.elders.org) of Oakland, CA. The initial work will be search engine...
Aug
03
2015
By John Thyfault, Vice President of Search & Social Strategy, Beasley Direct Marketing
It can be a disappointing experience to set up a PPC (pay-per-click) account on Google AdWords or Bing! and see initial success—but then when you try to...
May
19
2015
May 18, 2015
MORGAN HILL, CA
News Facts: Beasley Direct and Online Marketing, Inc. of Northern California, a local SEO company, has been appointed as the search marketing agency of record for Focus Product Design, Inc. (www.FocusPDM.com) of Menlo Park, CA. The...
May
07
2015
By John Thyfault, Vice President of Search & Social Strategy, Beasley Direct Marketing
Local & Mobile SEO Go Hand-in-Hand
One of the great advantages of the Internet is global reach. For the first time in human history, anyone can send a...
Mar
25
2015
By John Thyfault, Vice President of Search & Social Strategy, Beasley Direct Marketing
Starting April 12 of this year, Google will be making some significant changes to the algorithm that controls mobile perspective. The current algorithm labels mobile sites as...
Feb
12
2015
By John Thyfault, Vice President of Search & Social Strategy, Beasley Direct Marketing
Client: A law firm specializing in family practice.
Issue: The client wanted to reduce cost per lead, which was more than $220.
Solution: Segmented marketplace to...
Dec
23
2014
By John Thyfault, Vice President of Search & Social Strategy, Beasley Direct Marketing
In Parts 1 and 2 of this series, we dealt with boosting your SEO using a technical site review and keyword research. In this installation, we talk...
Dec
10
2014
By John Thyfault, Vice President of Search & Social Strategy, Beasley Direct Marketing
Many people view search engine optimization (SEO) as existing in a vacuum, unaffected by what happens via other channels. But tweaking SEO without gathering input from other...