MORGAN HILL, CA

News Facts:

Beasley Direct and Online Marketing, Inc. (www.BeasleyDirect.com) of Northern California has been appointed as a search engine marketing and optimization agency for Foxit Software. The initial work will focus on keyword and key phrase research, content optimization and layout strategy, website technical and architecture analysis, and website link building.

About Beasley Direct and Online Marketing, Inc.

Beasley Direct and Online Marketing, Inc. (www.BeasleyDirect.com) is known for bringing the latest marketing strategies to online and direct marketing. Beasley provides services in inbound and outbound marketing including: content creation, email marketing, search engine optimization (SEO), print advertising, social media advertising, pay-per-click (PPC) advertising, website design, media planning/public relations, direct mail marketing, lead generation and nurture campaigns, and database management. Beasley Direct and Online Marketing, Inc. helps clients in both B2B and B2C marketing and is privately held and headquartered in the Silicon Valley suburb of Morgan Hill, California. For more information, go to www.BeasleyDirect.com.

About Foxit Software

Foxit is a leading software provider of fast, affordable, and secure PDF solutions. Businesses and consumers increase productivity by using Foxit’s cost-effective products to securely work with PDF documents and forms.

Foxit’s ConnectedPDF is a breakthrough technology that brings new levels of accountability, collaboration, and productivity to the creation, sharing, and tracking of PDF documents worldwide. Foxit’s Software Development Kits (SDKs) help developers reduce costs and improve time to market by easily integrating industry-leading PDF technology into application workflows.

Foxit has over 425 million users and has sold to over 100,000 customers located in more than 200 countries. The company has offices all over the world, including locations in the US, Asia and Europe. For more information, please visit https://www.foxitsoftware.com.

For More Information, Contact:

Laurie Beasley
President
Beasley Direct and Online Marketing, Inc.
408-782-0046 x21
lbeasley@beasleydirect.com

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MORGAN HILL, CA

News Facts:

Laurie Beasley, President of Beasley Direct and Online Marketing, Inc., will be teaching a live online Advanced B2B Demand Generation course for the DMA. The course will run on Friday mornings, September 16, 2016 – Oct 26, 2016, at 10:00-11:30 AM.

This course takes a fresh approach to demand generation by helping students set goals with the Sales department. Also covered, managing the touch points for lead qualification, and optimizing communication channels for maximum success. The course explores best practices for all of the marketing channels including email, search, social media, direct mail, and tele-prospecting. It also looks at how the buying committee is changing marketing, and how to segment lists and messages to market to ever more decision makers. In addition, the course will discuss what marketing automation can do to help the process with lead qualification and nurturing.

For more information, or to register go here.

About us:

Beasley Direct and Online Marketing, Inc. (www.BeasleyDirect.com) is known for bringing the latest marketing strategies to online and direct marketing. The company provides services in inbound and outbound marketing including: content creation, email marketing, search engine optimization (SEO), print advertising, social media advertising, pay-per-click (PPC) advertising, website design, media planning/public relations, direct mail marketing, lead generation and nurture campaigns, and database management. Beasley Direct and Online Marketing, Inc. helps clients in both B2B and B2C marketing and is privately held and headquartered in the Silicon Valley suburb of Morgan Hill, California.

About DMA (www.thedma.org): Founded in 1917, DMA is the world’s largest trade association dedicated to advancing and protecting responsible data-driven marketing and the use of data for good. DMA’s membership is a deep pool of data and marketing talent that routinely brings forward disruptive technology and techniques, and DMA’s unique role in representing both the client-side and supply-side enables it to develop the market for these innovations.

The Direct Marketing Association’s advocacy program ensures marketers’ ability to responsibly gather and process or refine detailed data. DMA’s market-driven educational offerings equip its members to stay ahead of the curve of the rapid changes in thought leadership and best practices. Direct Marketing Association events and communities provide numerous opportunities for today’s marketers. Whether brands, agencies or solution providers, the DMA connects in-person and online to grow their business and their careers. DMA’s signature event, &THEN, is the largest global event for data-driven marketing. It attracts top marketing and advertising leaders and practitioners from around the world.

For More Information, Contact:

Laurie Beasley
President
Beasley Direct and Online Marketing, Inc.
408-782-0046 x21
lbeasley@beasleydirect.com

The post Laurie Beasley, President, of Beasley Direct and Online Marketing, Inc., to Teach Live Online Advanced B2B Demand Generation Course for the DMA. appeared first on Beasley Direct and Online Marketing.

Beasley Direct and Online Marketing, Inc., a leading Silicon Valley PR Agency and digital communications agency, has been chosen by Focus Product Design, Inc, a custom product design and manufacturing firm in Menlo Park, California, to provide influencer/public relations specialist services, content creation, and content marketing services.

Focus Product Design, Inc. (www.FocusPDM.com) is a full service product design firm and manufacturing partner located in the heart of Silicon Valley. Focus specializes in taking a new product idea from concept, through design and testing, and into production. The Focus team of professionals—mechanical, electrical and industrial engineers, product managers and marketing professionals—are industry veterans seasoned in turning good ideas into great products. Focus clients range from start-ups to Fortune 500 companies.

Beasley Direct and Online Marketing, Inc. (www.BeasleyDirect.com) is known for bringing the latest marketing strategies to online and direct marketing. Beasley provides services in search engine optimization, pay-per-click (PPC) advertising, influencer/public relations, email marketing, print advertising, social media, website design, media planning, direct mail marketing, lead generation and nurture campaigns, and database management. Beasley Direct and Online Marketing, Inc. helps clients in both B2B and B2C marketing. The company is privately held and headquartered in the Silicon Valley suburb of Morgan Hill, California.

Contacts:

Beasley Direct and Online Marketing, Inc
Laurie B. Beasley
President
Ph: 408-782-0046 x21

lbeasley@beasleydirect.com

Focus Product Design
Andrew Cain
Marketing Coordinator
Ph: 650-352-8631
Andrew.Cain@focuspdm.com

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MORGAN HILL, CA

News Facts: Beasley Direct and Online Marketing, Inc. of Northern California, a local SEO company, has been appointed as the search marketing agency of record for Focus Product Design, Inc. (www.FocusPDM.com) of Menlo Park, CA. The initial work will be search engine optimization (SEO) and Pay-per-Click (PPC) advertising to increase qualified leads coming into the company. Specific SEO tactics will be to optimize the website architecture for better search visibility, keyword and key phrase research, and website content and copy optimization. Beasley Direct will also create and optimize PPC ad campaigns and landing pages to increase clicks and decrease cost per click and leads.About us:

Beasley Direct Marketing, Inc.  is known for bringing the latest marketing strategies to online and direct marketing. Beasley Direct provides services in email marketing, search engine optimization, social media, pay-per-click (PPC) advertising, website design, media planning, direct mail marketing, lead generation and nurture campaigns, and database management. Beasley Direct Marketing, Inc. helps clients in both B2B and B2C marketing. Beasley Direct Marketing is privately held and headquartered in the Silicon Valley suburb, Morgan Hill, California. For more information, go to www.BeasleyDirect.com or call Laurie Beasley, President, at 408-782-0046 x21 or email lbeasley@beasleydirect.com.

Focus Product Design, Inc. www.FocusPDM.com is a custom product design and manufacturing partner located in Menlo Park, California — in the heart of Silicon Valley. Focus specializes in taking a new product idea from concept, through design and testing, and into production.

Focus is a one-stop shop built to guide entrepreneurs and companies along every phase of development and is manufactured with precision and brought to market based on a foundation of real-world research. For more information contact Rocco Santoro, VP of Innovation 650-300-4375 or rocco@focuspdm.com.

Contacts:
Beasley Direct Marketing, Inc.
Laurie B. Beasley
President
Ph: 408-782-0046 x21
Fx: 408-782-9604
lbeasley@beasleydirect.com

Focus Product Design
Rocco Santoro
VP of Innovation
Ph: 650-300-4374
rocco@focuspdm.com

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Laurie Beasley, President, Beasley Direct Marketing

News Facts: Laurie Beasley, President of Beasley Direct Marketing, Inc.  was invited by the Western Independent Bankers Association to speak on email marketing at the 2015 Education Summit and Expo, September 21-23, 2015 at the Hilton San Diego Bayfront. Ms. Beasley’s session title will be “Optimizing Email for Desktop and Mobile Viewing: Keeping Email Users Satisfied and Engaged.”

Ms. Beasley’s session will discuss how email marketing is evolving from desktop to mobile viewing. However, financial services in all industries must not stop optimizing for desktop viewing. While 52% of email opens happen from mobile, only 2% click on links in the email from mobile vs. 11% who click from desktop. This means financial institutions must optimize emails for BOTH the desktop and mobile viewing if they are going to maximize click through. This session will cover the essentials of how to make sure desktop email marketing and mobile email marketing are effective no matter where customers are viewing. Also covered are responsive email design and cross browser compatibility.

About us:

Laurie B. Beasley is co-founder and president of Beasley Direct Marketing, Inc. Beasley Direct is a Silicon Valley direct marketing agency that has managed search, email, online, and demand generation campaigns for nearly 100 companies. Ms. Beasley serves as President of the Direct Marketing Association of Northern California www.DMAnc.org. Laurie manages the eMarketing Roundtable for the BMA Northern Californiawww.NorCalBMA.org. She is also an instructor of online marketing at UC Berkeley Extension and teaches for the Online Marketing Institute www.onlinemarketinginstitute.org. Ms. Beasley frequently speaks on online marketing and demand generation topics for marketing organizations, including the DMA, BMA, AMA, Tech Council, and the Online Marketing Summit.

Beasley Direct Marketing, Inc.  is known for bringing the latest marketing strategies to online and direct marketing. Beasley Direct provides services in email marketing, search engine optimization, social media, pay-per-click (PPC) advertising, website design, media planning, direct mail marketing, lead generation and nurture campaigns, and database management. Beasley Direct Marketing, Inc. helps clients in both B2B and B2C marketing. Beasley Direct Marketing is privately held and headquartered in the Silicon Valley suburb, Morgan Hill, California. For more information, go to www.BeasleyDirect.com or call Laurie Beasley, President, at 408-782-0046 x21 or email lbeasley@beasleydirect.com.

Western Independent Bankers https://www.westernbankers.com/ was established in 1937 and is the premier networking and educational organization for community banks in the West, connecting leaders from a wide geographical area to engage in focused exchanges of experiences that typically don’t take place elsewhere. WIB informs, educates and connects community banks with the resources and services to achieve the highest standards of personal and organizational performance. WIB has 180 bank members and 130 community bank service providers.

Contact:
Laurie B. Beasley
Ph: 408-782-0046 x21
Fx: 408-782-9604
lbeasley@beasleydirect.com

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Laurie Beasley, President, Beasley Direct Marketing

News Facts: Laurie Beasley, President of Beasley Direct Marketing, Inc. was asked by the Direct Marketing Association to write the introduction to the Direct Mail response rates section of the newly released DMA Statistical Fact Book 2015. Several insights were included in Ms. Beasley’s introduction, including two key findings:

• Direct Mail response rates for most direct mail marketers have declined significantly since 1987, which accounts for a lower mail volume. But response rates for department store direct mail have increased 2.5 times during that same period. When mailing first class, both department stores and credit card marketers have seen their response rates double between 1987 and 2013.¹
• And when the DMA analyzed who “will read immediately”, positive intent by 22-24 year olds increased from 35.6 to 41.2 percent 1987 to 2013. Perhaps marketers have learned how to target emerging consumers with relevant messages and offers.²

Ms. Beasley concludes: A new generation is reading direct mail, and paying attention. Now it’s up to the marketers to train them and nurture them to become lifelong consumers and enthusiasts for direct mail marketing.

Find out more about the Direct Marketing Association here. Order The DMA 2015 Statistical Fact Book here.

¹ The DMA 2015 Statistical Fact Book, USPS Household Diary Study, 2014, p. 61
² The DMA 2015 Statistical Fact Book, USPS Household Diary Study, 2014, p. 68

About us:

Laurie B. Beasley is co-founder and president of Beasley Direct Marketing, Inc. Beasley Direct is a Silicon Valley direct marketing agency that has managed search, email, online, and demand generation campaigns for nearly 100 companies. Ms. Beasley serves as President of the Direct Marketing Association of Northern California www.DMAnc.org. Laurie manages the eMarketing Roundtable for the BMA Northern Californiawww.NorCalBMA.org. She is also an instructor of online marketing at UC Berkeley Extension and teaches for the Online Marketing Institutewww.onlinemarketinginstitute.org. Ms. Beasley frequently speaks on online marketing and demand generation topics for marketing organizations, including the DMA, BMA, AMA, Tech Council, and the Online Marketing Summit.

Beasley Direct Marketing, Inc. is known for bringing the latest marketing strategies to online and direct marketing. Beasley Direct provides services in email marketing, search engine optimization, social media, pay-per-click (PPC) advertising, website design, media planning, direct mail marketing, lead generation and nurture campaigns, and database management. Beasley Direct Marketing, Inc. helps clients in both B2B and B2C marketing. Beasley Direct Marketing is privately held and headquartered in the Silicon Valley suburb, Morgan Hill, California. For more information, go to www.BeasleyDirect.com or call Laurie Beasley, President, at 408-782-0046 x21 or email lbeasley@beasleydirect.com.

Direct Marketing Association (DMA)
The Direct Marketing Association (thedma.org) is the world’s largest trade association dedicated to advancing and protecting responsible data-driven marketing. Founded in 1917, DMA represents thousands of companies and nonprofit organizations that use and support data-driven marketing practices and techniques. DMA provides the Voice to shape policy and public opinion, the Connections to grow members’ businesses and the Tools to ensure full compliance with ethical and best practices as well as professional development. In 2012, the Data-Driven Marketing Economy (DDME) added $156 billion in revenue to the U.S. economy and fueled more than 675,000 jobs. The real value of data is in its exchange across the DDME: 70 percent of the value of the DDME — $110 billion in revenue and 478,000 jobs — depends on the ability of firms to exchange data across the DDME..

Contact:
Laurie B. Beasley
Ph: 408-782-0046 x21
Fx: 408-782-9604
lbeasley@beasleydirect.com

The post Laurie Beasley Writes Intro for Direct Mail Response Rates Section of New DMA Statistical Fact Book 2015 appeared first on Beasley Direct and Online Marketing.

MORGAN HILL, CA

News Facts: Laurie Beasley, President of Beasley Direct Marketing, Inc. (www.BeasleyDirect.com) was asked by the Western Independent Bankers association to speak on email marketing (including mobile email marketing) and desktop email marketing at the 2015 Education Summit and Expo, September 21-23, 2015 at the Hilton San Diego Bayfront. Ms. Beasley’s session title will be “Optimizing Email for Desktop and Mobile Viewing: Keeping Email Users Satisfied and Engaged.”

Ms. Beasley’s session will discuss how email marketing is evolving from desktop to mobile viewing, however financial services, of all industries, must not stop optimizing for desktop viewing. While 52% of email opens happen from mobile, only 2% click on links in the email from mobile vs. 11% who click from desktop. This means financial institutions must optimize emails for BOTH the desktop and mobile viewing if they are going to maximize click through. This session will cover the essentials of how to make sure email marketing is effective no matter where customers are viewing, responsive email design and cross brower compability. About us:

Laurie B. Beasley is co-founder and president of Beasley Direct Marketing, Inc. Beasley Direct is a Silicon Valley direct marketing agency that has managed search, email, online, and demand generation campaigns for nearly 100 companies. Ms. Beasley serves as President of the Direct Marketing Association of Northern California www.DMAnc.org. Laurie manages the eMarketing Roundtable for the BMA Northern California www.NorCalBMA.org. She is also an instructor of online marketing at UC Berkeley Extension and teaches for the Online Marketing Institute www.onlinemarketinginstitute.org. Ms. Beasley frequently speaks on online marketing and demand generation topics for marketing organizations, including the DMA, BMA, AMA, Tech Council, and the Online Marketing Summit.

Beasley Direct Marketing, Inc. (www.BeasleyDirect.com) is known for bringing the latest marketing strategies to online and direct marketing. Beasley Direct provides services in email marketing, search engine optimization, social media, pay-per-click (PPC) advertising, website design, media planning, direct mail marketing, lead generation and nurture campaigns, and database management. Beasley Direct Marketing, Inc. helps clients in both B2B and B2C marketing. Beasley Direct Marketing is privately held and headquartered in the Silicon Valley suburb, Morgan Hill, California. For more information, go to www.BeasleyDirect.com or call Laurie Beasley, President, at 408-782-0046 x21 or email lbeasley@beasleydirect.com.

Western Independent Bankers www.wib.org was established in 1937 and is the premier networking and educational organization for community banks in the West, connecting leaders from a wide geographical area to engage in focused exchanges of experiences that typically don’t take place elsewhere. WIB informs, educates and connects community banks with the resources and services to achieve the highest standards of personal and organizational performance. WIB has 180 bank members and 130 community bank service providers.

The post Laurie Beasley, President, Beasley Direct Marketing, Inc. Will Speak on Email Marketing (including mobile email marketing) and desktop email marketing at the Western Independent Bankers 2015 Education Summit & Expo. appeared first on Beasley Direct and Online Marketing.

News Facts:

• John Thyfault, Vice President of Search and Social Marketing, of Beasley Direct Marketing, Inc. will be featured as a speaker at the CohereOne Summit, September 4, 2014 in San Francisco. The session is titled “Using Mobile & Local Search to Drive eCommerce and Store Sales”. John will be discussing how the landscape of search is constantly evolving and how eCommerce and brick and mortar stores can keep up with it to drive sales both online and in local stores. With over 90% of US adults owning a mobile phone, (56% of those being smart phones) Google has increasingly targeted the mobile searcher over the last two years. This session will look at both paid and organic channels to highlight mobile search opportunities and areas to grow your sales.

About us:

Beasley Direct Marketing, Inc. (www.BeasleyDirect.com) is known for bringing the latest marketing strategies to online and direct marketing. Beasley Direct provides services in email marketing, search engine optimization, print advertising, social media, pay-per-click (PPC) advertising, website design, media planning, direct mail marketing, lead generation and nurture campaigns, and database management. Beasley Direct Marketing, Inc. helps clients in both B2B and B2C marketing and is privately held and headquartered in the Silicon Valley suburb, Morgan Hill, California. For more information, go to www.BeasleyDirect.com or call Laurie Beasley, President, at 408-782-0046 x21 or email lbeasley@beasleydirect.com.

About the CohereOne Summit

The CohereOne Executive Summit will help you to produce real business growth, focus on the important metrics of your business, and integrate competing media and programs into a rational, cohesive marketing strategy. Retailers will learn how to use all marketing media and channels available today to:

• cost effectively acquire new customers, appropriately integrating digital and print;
• increase conversion, both on- and offline, giving you a bigger share of your customers’ wallet;
• maximize customer’s life time value through an optimal multi-media contact strategy; and
• improve sales by fine tuning both brand and merchandising.

The CohereOne Executive Summit is September 3rd-5th at the Hyatt Regency in San Francisco.

Contact:
Laurie B. Beasley
Ph: 408-782-0046 x21
Fx: 408-782-9604
lbeasley@beasleydirect.com

The post John Thyfault to be Featured Speaker on Using Mobile & Local Search to Drive eCommerce&Store Sales at CohereOne Summit appeared first on Beasley Direct and Online Marketing.

News Facts:

• Beasley Direct Marketing, Inc. of Northern California has become an email marketing agency for Nomadic Display. Work will focus on email strategy, copy and design. The emails will be optimized for deliverability and mobile compatibility. The campaigns will showcase Nomadic Display’s innovative and economical design solutions with case studies and solutions guides, and they will be timed to help marketing and design departments searching for solutions for major trade shows.

About us: 

Beasley Direct Marketing, Inc. is known for bringing the latest marketing strategies to online and direct marketing. Beasley Direct provides services in email marketing, search engine optimization, social media, pay-per-click (PPC) advertising, website design, media planning, direct mail marketing, lead generation and nurture campaigns, and database management. Beasley Direct Marketing, Inc. helps clients in both B2B and B2C marketing. Beasley Direct Marketing is privately held and headquartered in the Silicon Valley suburb, Morgan Hill, California. For more information, go to www.BeasleyDirect.com or call Laurie Beasley, President, at 408-782-0046 x21 or email lbeasley@beasleydirect.com. 

Nomadic Display  is a leading producer of custom modular and portable display solutions for purchase or rent. Our high quality, lightweight display environments help companies cost-effectively build business at trade shows, corporate events, road shows, airports, shopping malls, and showrooms. Nomadic systems integrate with one another to grow and adapt to changing business needs. We stand behind our products with the industry’s best lifetime warranties and a global 24/7 toll-free service LifeLine. We use eco-friendly practices in the design, fabrication, and delivery of our displays and graphics; most of our product components are sustainable and recyclable. Our award-winning displays can be seen in 200 showrooms in over 34 countries and online. To learn more, visit www.nomadicdisplay.com. 

Press Contact:
Laurie B. Beasley
Ph: 408-782-0046 x21
Fx: 408-782-9604
lbeasley@beasleydirect.com

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News Facts:

• John Thyfault, Vice President of Search and Social Marketing, and Laurie Beasley, President of Beasley Direct Marketing, Inc. will be featured as post-conference certification intensive speakers at the Direct Marketing Association’s annual conference, DMA2014, in San Diego, CA, October 29-30 2014. With the rules for search changing at an unrelenting pace, this two-day session will make sure marketers are well equipped to optimize their organic search marketing. The session will start at the basics, then move quickly on to more advanced topics including: keywords, measurement and analytics, link building, and optimizing social media for SEO. Find out more by going to dma14.org/conference/post-conference-intensives/.

About us:

Beasley Direct Marketing, Inc. (www.BeasleyDirect.com) is known for bringing the latest marketing strategies to online and direct marketing. Beasley Direct provides services in email marketing, search engine optimization, print advertising, social media, pay-per-click (PPC) advertising, website design, media planning, direct mail marketing, lead generation and nurture campaigns, and database management. Beasley Direct Marketing, Inc. helps clients in both B2B and B2C marketing and is privately held and headquartered in the Silicon Valley suburb, Morgan Hill, California. For more information, go to www.BeasleyDirect.com or call Laurie Beasley, President, at 408-782-0046 x21 or email lbeasley@beasleydirect.com.

The DMA2014 Annual Conference & Exhibition: The Global Event for Data-Driven Marketers is the world’s largest gathering of data-driven marketing professionals. At DMA2014, which will be held October 25-30 in San Diego, the focus will be on igniting customer engagement. We’ll help you discover innovative ways to engage 1:1 with customers via relevant, responsible, and real-time messaging — and drive response. We do this through leading-edge case studies from global brands; more than 70 conference sessions designed for team development; premier networking events; the 2014 Exhibit Hall featuring hundreds of the world’s top companies; and much more. With strategic partnerships with top marketing organizations, DMA2014 delivers the most cutting-edge content to all areas of focus and interest. For additional information, or to register for the six-day data-driven marketing event of the year, please visit www.thedma.org. For information about DMA2014 exhibition and sponsorship opportunities, please contact Wilson Vargas at 212.790.1468 or wvaras@the-dma.org.

About Direct Marketing Association (DMA)
The Direct Marketing Association (https://thedma.org/) is the world’s largest trade association dedicated to advancing and protecting responsible data-driven marketing. Founded in 1917, DMA represents thousands of companies and nonprofit organizations that use and support data-driven marketing practices and techniques. DMA provides the Voice to shape policy and public opinion, the Connections to grow members’ businesses and the Tools to ensure full compliance with ethical and best practices as well as professional development. In 2012, the Data-Driven Marketing Economy (DDME) added $156 billion in revenue to the U.S. economy and fueled more than 675,000 jobs. The real value of data is in its exchange across the DDME: 70 percent of the value of the DDME — $110 billion in revenue and 478,000 jobs — depends on the ability of firms to exchange data across the DDME.

Contact:
Laurie B. Beasley
Ph: 408-782-0046 x21
Fx: 408-782-9604
lbeasley@beasleydirect.com

Laurie Beasley, President, Beasley Direct Marketing

John Thyfault, VP Search and Social Marketing, Beasley Direct Marketing

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