Category: Marketing technology

Seminar on Choosing a Marketing Automation Software System

DMAnc.org

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How to Get the Most Out of Your Corporate Facebook Marketing Strategies

By Elizabeth Beasley, Account Manager, Beasley Direct Marketing, Inc. Facebook is one of the largest social media sites with more than 936 million daily users worldwide. With such a large user base, Facebook marketing strategies are a great avenue for marketers...

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How To Do a PPC Optimization Audit on Your Account

By John Thyfault, Vice President of Search & Social Strategy, Beasley Direct Marketing It can be a disappointing experience to set up a PPC (pay-per-click) account on Google AdWords or Bing! and see initial success—but then when you try to...

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Laurie Beasley To Speak on Mobile Email Marketing and Desktop Email Marketing at Western Independent Bankers 2015 Summit & Expo

May. 8, 2015 MORGAN HILL, CA News Facts: Laurie Beasley, President of Beasley Direct Marketing, Inc.  was invited by the Western Independent Bankers Association to speak on email marketing at the 2015 Education Summit and Expo, September 21-23, 2015 at the...

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Why Local & Mobile SEO Matters

By John Thyfault, Vice President of Search & Social Strategy, Beasley Direct Marketing  Local & Mobile SEO Go Hand-in-Hand One of the great advantages of the Internet is global reach. For the first time in human history, anyone can send a...

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Get Your Mobile Site Ready: Google Making Changes to Mobile Algorithm

By John Thyfault, Vice President of Search & Social Strategy, Beasley Direct Marketing Starting April 12 of this year, Google will be making some significant changes to the algorithm that controls mobile perspective. The current algorithm labels mobile sites as...

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Case Study: Lowering Cost Per Lead/Acquisition with Data Analysis

By John Thyfault, Vice President of Search & Social Strategy, Beasley Direct Marketing Client:        A law firm specializing in family practice. Issue:        The client wanted to reduce cost per lead, which was more than $220. Solution:    Segmented marketplace to...

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Insurance Marketing: John Thyfault to Speak on Social Media and New Marketing Technology at Silicon Valley Assn. of Health Underwriters Sales Expo

MORGAN HILL, CA News Facts: John Thyfault, Vice President of Search and Social Marketing for Beasley Direct Marketing, Inc. will be a featured speaker at the Silicon Valley Association of Health Underwriters Sales Expo in Sunnyvale, CA on January 29, 2015....

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