Category: Lead Generation
May
09
2017
Anritsu VectorStar® Multi-Channel Meeting Maker Campaign.
This is a successful meeting maker campaign that includes an appeal to emotions, multiple touches, and a carefully designed offer. The call to action was to set up an appointment for Sales. ...
May
05
2017
May 2, 2017
MORGAN HILL, CA
News Facts:
Laurie Beasley, President of Beasley Direct and Online Marketing, Inc., will be speaking at the Direct Marketing Association of Northern California event, May 17, 2017, 3:15PM-4:15PM, at the Crowne Plaza, Burlingame, on the...
Sep
02
2016
September 2, 2016
MORGAN HILL, CA
News Facts:
Laurie Beasley, President of Beasley Direct and Online Marketing, Inc., will be teaching a live online Advanced B2B Demand Generation course for the DMA. The course will run on Friday mornings, September 16,...
Aug
12
2016
Why is social media advertising different? What are the best practices?
The big difference between social media and other online advertising is sharing. Users’ love of divulging details about their personal and business lives sets it apart from email marketing...
Feb
12
2015
By John Thyfault, Vice President of Search & Social Strategy, Beasley Direct Marketing
Client: A law firm specializing in family practice.
Issue: The client wanted to reduce cost per lead, which was more than $220.
Solution: Segmented marketplace to...
Dec
10
2014
By John Thyfault, Vice President of Search & Social Strategy, Beasley Direct Marketing
Many people view search engine optimization (SEO) as existing in a vacuum, unaffected by what happens via other channels. But tweaking SEO without gathering input from other...
Sep
23
2014
by Laurie B. Beasley, president, Beasley Direct Marketing
Here is a successful multi-channel B2B direct marketing campaign case study that followed many of the guidelines we’ve been talking about, including an appeal to emotions, multiple touches, and a carefully designed...
Jul
29
2014
by Laurie B. Beasley, president, Beasley Direct Marketing
This is Part 1 of a Multi-Part Blog Series Derived from Our New Guide “How To Market Complex Products & Services”)
Selling complex products and services is difficult. Direct salespeople have a tough...
Jul
07
2014
By John Thyfault, Vice President of Search & Social Strategy, Beasley Direct Marketing
In Part 1 of this series, we focused on local SEO (search engine optimization) and how to use it to improve your listings for local searches. Part...
Apr
14
2014
By Laurie B. Beasley, President, Beasley Direct Marketing, Inc.
The new "DMA 2014 Statistical Fact Book" is out, and its chock-full of fascinating new statistics on direct mail advertising. My conclusion: Direct mail….it’s back!
Direct mail fans may yearn for the good old...