Category: Direct mail
Jul
21
2015
The Direct Marketing Association has released its latest DMA Response Rate Report 2015: Performance and Cost Metrics across Direct Media. The report offers helpful insights for marketers comparing response to in-house versus prospect marketing for email campaign response...
May
18
2015
May. 8, 2015 MORGAN HILL, CA
News Facts: Laurie Beasley, President of Beasley Direct Marketing, Inc. was invited by the Western Independent Bankers Association to speak on email marketing at the 2015 Education Summit and Expo, September 21-23, 2015 at the...
May
15
2015
MORGAN HILL, CA
News Facts: Laurie Beasley, President of Beasley Direct Marketing, Inc. was asked by the Direct Marketing Association to write the introduction to the Direct Mail response rates section of the newly released DMA Statistical Fact Book 2015....
May
12
2015
The new "DMA 2015 Statistical Fact Book" is out. Laurie Beasley, President of Beasley Direct Marketing, Inc., was chosen to write the intro to this year’s Direct Mail Marketing section. Here are Laurie’s key findings for effective direct mail:
For...
Mar
09
2015
By Laurie B. Beasley, President, Beasley Direct Marketing
We’ve been sourcing B2B (business-to-business) prospect lists for our clients for more than 25 years. A lot of players have come and gone in that time. Dunn and Bradstreet (D&B) is the...
Mar
03
2015
Direct Mail Marketers: is Direct Mail Is Dead? NOT on Your Life.
Do you think direct mail is outdated and ineffective? Nothing could be further from the truth—in fact, direct mail continues to enjoy a higher conversion rate than any...
Sep
23
2014
by Laurie B. Beasley, president, Beasley Direct Marketing
Here is a successful multi-channel B2B direct marketing campaign case study that followed many of the guidelines we’ve been talking about, including an appeal to emotions, multiple touches, and a carefully designed...
Aug
12
2014
This is Part 2 of a Multi-Part Blog Series Derived from Our New Guide, How To Market Complex Products & Services. In this part we present three technical writing tips.
People are still people, even when they’re on the job...
Jul
28
2014
MORGAN HILL, CA
News Facts:
Beasley Direct Marketing, Inc. of Northern California has become an email marketing agency for Nomadic Display. Work will focus on email strategy, copy and design. The emails will be optimized for deliverability and mobile compatibility. The campaigns...
Apr
14
2014
By Laurie B. Beasley, President, Beasley Direct Marketing, Inc.
The new "DMA 2014 Statistical Fact Book" is out, and its chock-full of fascinating new statistics on direct mail advertising. My conclusion: Direct mail….it’s back!
Direct mail fans may yearn for the good old...