Category: Direct mail
May
24
2017
A Meeting Maker Campaign for a Network Software Company.
The client is a large wide-area network (WAN) software optimization company, XYZ Software (not the real name). The sales process for this category of product is complex. It's not made...
May
24
2017
Laurie Beasley, President, Beasley Direct and Online Marketing, Inc., to Speak at the Silicon Valley American Marketing Association (SVAMA) event, May 24, 2017, on Why it Takes 7-13 Touches to Generate a Qualified Sales Lead Today.
Demand generation for...
May
10
2017
Scheduling New Appointments for Sales from Increased Qualified Sales Leads.
The ABC Glove Corporation (not the real name) is a leader in the field of industrial gloves. The average value of a new customer account to ABC is high...
May
09
2017
Anritsu VectorStar® Multi-Channel Meeting Maker Campaign.
This is a successful meeting maker campaign that includes an appeal to emotions, multiple touches, and a carefully designed offer. The call to action was to set up an appointment for Sales. ...
Apr
12
2017
An Award-Winning Appointment Setting Campaign for Anritsu
Anritsu is a leader in electronic instruments used by the wireless industry. The instruments are used to test and troubleshoot cellular tower transmission lines and base station transmitters. However, BTS Master Base Station...
Mar
28
2017
Defining the ProblemIT decision makers are a wily bunch. They tend to ignore most marketing efforts. They’re usually engineers and thus highly skeptical of advertising claims. And they’re so busy that even if you do connect, it’s difficult to...
Jan
10
2017
Anytime you have a high-ticket product and a hard-to-reach prospect, high-impact, dimensional direct mail could be the door opener you need. Let’s take a look at three examples created for Anritsu. Anritsu is a manufacturer of testing equipment used...
Oct
26
2016
October 26, 2016
MORGAN HILL, CA
News Facts:
Beasley Direct and Online Marketing, Inc. has been selected by RentReporters.com to provide the strategy, lists and creative for a direct mail campaign targeted at renters in major metro areas. The campaign will offer...
Jun
15
2016
Your DM (Direct Mail) outer envelope is the first (sadly, sometimes last) thing that is noticed on your direct mail. The mystery of the blind (blank, logoless) envelope only gets you so far. To improve your package opening and...
Jun
01
2016
What makes the direct mail check package work?
In the world of direct mail, there are just some package formats that are perpetually test-worthy. The classic #10 direct mail check package is one of them.
If you aren’t considering the check...