Three Live Online Digital Marketing Training Certification Workshops on Web Analytics, Web Usability and WordPress Offered November through December.

Live Online Digital Marketing Training Certification Workshops in Web Analytics, Web Usability and WordPress Offered by the DMAnc and OMI. The Direct Marketing Association of Northern California (DMAnc) and Online Marketing Institute (OMI) are offering Three Live Online Digital...

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Improving AdWords Performance with Time Based Geo Targeting: A Case Study for a National Office Cleaning Franchise with Local Offices

Time Based Geo Targeting Improves AdWords Performance in a Competitive National Market. In a time when the competition for visitors driven to your site from Google AdWords is increasing, using all the tools that are available to spend your...

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Expanded Text Ads for Google AdWords: Are Bigger Ads Necessarily Better?

What the Data says about Expanded Text Ads for Google AdWords On May 24, 2016 Google announced that the AdWords interface would start accepting a new, expanded format text ad as of July. This was a profound change to the...

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