Author: Laurie Beasley

California’s Newest Employment Law will Make it More Compelling to Hire Agencies

Independent Contractor Classifications have All Changed Due to a Ruling by the CA Supreme Court in April. On April 30, 2018, the California Supreme Court unanimously rejected the common law test for independent contractors used in California for the...

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Diagramming Your Customer Lifecycle to Turbo-charge Sales

Discover New Sales Opportunities Using Customer Lifecycle Diagramming to Identify Customer Needs. Customer lifecycle diagramming can help you narrow your sales conversion gap and extract more sales per customer visit, more referrals and more total sales. Examination of a...

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How we Re-Designed a Marketo Email Template for HEAT Software — for a Better Mobile Experience and Presentation of the Brand

The Existing Marketo Email Template Didn’t Meet their Needs. HEAT Software had eGuides and white papers they wanted to promote, however their off-the-shelf Marketo email template seemed a little choppy in the presentation of the offer.  And, it didn’t...

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Beasley Direct and Online Marketing, Inc., Appointed as a Search Engine Marketing Consulting Agency for Intland Software

Beasley Direct and Online Marketing, Inc., a full service direct and online marketing agency, has been appointed as a search engine marketing agency for Intland Software, an enterprise Application Lifecycle Management software platform company. The initial work will focus...

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How to Optimize Your Landing Pages–A Beasley Direct and Online Marketing “How to” Digital Marketing Guide

We have a new landing page guide we just released, titled, “How to Optimize Your Landing Pages.” A landing page is the gateway to your site—the first thing a visitor sees after they find you through a search or...

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GDPR Compliance is Coming to Marketers in the US: Are You Ready?

Is Your Marketing Automation Platform Ready to Comply with Upcoming GDPR Requirements? GDPR is a new, comprehensive data protection law in the EU that updates existing laws to strengthen the protection of personal data in light of rapid technological...

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How to Create Successful Meeting Maker Campaigns — Podcast

Creating Successful Meeting Maker Campaigns. Recently Laurie Beasley, President of Beasley Direct and Online Marketing, Inc., and also President of the Direct Marketing Association of Northern California, was interviewed by Sky Cassidy of MountainTop Data to ask her about...

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Why we are Predicting a Major Shake-up in Email Sending and Marketing Automation Platforms for 2018

As an agency, we assist our clients with creating and sending emails on their email sending platform (ESP) and Marketing Automation (MA) tools of choice. And we also receive a lot of feedback on how satisfied (or dissatisfied) our...

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Sales Lead Management Association: Laurie Beasley Voted “40 Most Influential People in Sales Lead Management” 2013, 2014, and 2017

We are proud to announce that Laurie Beasley, President of Beasley Direct and Online Marketing, has been named one of the 40 Most Inspiring Leaders in Sales Lead Management in 2017 by the Sales Lead Management Association (SLMA)....

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Why You Shouldn’t Accept Bad Email Addresses from Your B2B Data Provider ANY MORE

Lists with a High Percentage of Bad Email Addresses are Unacceptable. I’ve Come to a New Revelation. We Should Not Accept Bad Email Addresses from List Providers ANY MORE. I’ve been researching and providing B2B and B2C lists to our...

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